Summary
The market for baby food in Taiwan is relatively small and has been severely affected in recent years by low numbers of live births and one of the lowest birth rates in the world. Although many mothers, particularly the large proportion who are working, are increasingly attracted by the convenience of baby food, they are very much aware of the importance of breastfeeding and are also concerned about health and safety issues, which in some cases are leading to a return to using non-commercially prepared food and drink.
Key Findings
- There have been declines in per capita consumption in all sectors, with the exception of meals and finger foods; although in absolute terms the decline in volume consumption has been highest in the large milks sector, which has been adversely affected by the swing towards breastfeeding.
- Meals and finger foods have shown most growth, with retail sales increasing by 43.9% over the review period, but their share of the total market remains very low (3.3% in value terms in 2014).
- Supermarkets and hypermarkets have seen their role in the distribution of baby foods in Taiwan challenged over the review period by the increasing success of drugstores and baby stores.
Synopsis
“Baby Food in Taiwan” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Taiwanese market.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Reasons To Buy
- Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation
- Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table Of Contents
Executive Summary
Major Developments
Market Structure
Per Capita
Distribution
The Suppliers
The Future
Company News
Births
Live Birth Rates
Live Births by Region
The Baby Population
Incentives for Child Birth
The Consumer
Living Standards
Eating Habits
Socio-Demographic Trends
Family Structure
Number of Women of Childbearing Age
Birth by Age of Mother
Working Women
Female Employment
Maternity Legislation
Breastfeeding Trends
Breastfeeding Promotion
Breastfeeding Prevalence
Regulations
Marketing Legislation
Market Profile
Overview
Definitions
Key Features and Developments
Manufacturers
Baby Milks
Key Features and Developments
Per Capita Trends
Market Segmentation
Manufacturers and Brands
Baby Cereals
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Meals and Finger Foods
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Baby Drinks
Key Features and Developments
Per Capita Trends
Sector Segmentation
Manufacturers and Brands
Distribution
Retail Structure
Leading Food Retailers
Baby Food Retailing
The Suppliers
Company Profiles
Introduction
Nestlé Taiwan Ltd
Mead Johnson Nutrition (Taiwan) Ltd
Standard Foods Corporation
Abbott Laboratories Services Corp, Taiwan Branch
Wei Chuan Foods Corporation
Other Manufacturers
Production and Foreign Trade
Production
Imports
Exports
The Future
Future Determinants
Live Birth Trends
Consumer Attitudes
Breastfeeding
Future Trends
Economic Background
Political and Economic Summary
Economic Background
Storechecks
Political and Economic Summary
Economic Background
Appendix
What is this Report About?
Time Frame
Product Category Coverage
Methodology
About ERC - a division of Canadean
Disclaimer
List Of Tables
Table 1: Baby Food: % Growth, 2008-2014
Table 2: Baby Food: Per Capita Consumption and Expenditure, 2013 and 2014
Table 3: Projected Market Size, 2020 and Growth Rates, 2014-2020
Table 4: Birth and Population Trends, 2004-2014
Table 5: Live Births By Region, 2012
Table 6: The Baby Population, 2008-2014
Table 7: Trends in Marriages and Divorces, 2008-2014
Table 8: Women of Child-Bearing Age, by Age Groups, 2008 and 2013
Table 8: Live Births by Age Group of Mother, 2008-2013
Table 9: Number of Working Women, 2008-2015
Table 10: Exclusive Breastfeeding Rates, 2004-2011
Table 11: Breastfeeding Trends among Mothers who Deliver in Baby Friendly Hospitals
Table 12: Breastfeeding Rates by Location, 2011
Table 13: Baby Food: Market Value, Current Prices, 2008-2014
Table 14: Baby Food: Market Value, Constant Prices, 2008-2014
Table 15: Baby Food: Market Value, US Dollars, 2008-2014
Table 16: Baby Food: Market Volume, 2008-2014
Table 17: Baby Food: Per Capita Expenditure, Current Prices, 2008-2014
Table 18: Baby Food: Per Capita Expenditure, Constant Prices, 2008-2014
Table 19: Baby Food: Per Capita Expenditure, US Dollars, 2008-2014
Table 20: Baby Food: Per Capita Consumption, 2008-2014
Table 21: Baby Food: Trends in Manufacturer Share, 2008-2014
Table 22: Baby Food: Manufacturer Shares by Sector, Value, 2014
Table 22: Baby Food: Manufacturer Shares by Sector, Volume, 2014
Table 23: Baby Milks: Sector Trends, 2008-2014
Table 24: Baby Milks: Per Capita Expenditure and Consumption, 2008-2014
Table 32: Baby Milks: Segmentation Value, 2008-2014
Table 33: Baby Milks: Brand Price Analysis, 2014
Table 34: Baby Milks: Brand Price Positioning Analysis, 2014
Table 35: Baby Milks: Facings Allocation by Pack Size
Table 37: Baby Milks: Manufacturer Shares, Trends, 2008-2014
Table 38: Baby Milks: Brands by Segment, 2015
Table 39: Baby Cereals: Sector Trends, 2008-2014
Table 40: Baby Cereals: Per Capita Expenditure and Consumption, 2008-2014
Table 41: Baby Cereals: Brand Price Positioning Analysis, 2014
Table 42: Baby Cereals: Facings Allocation by Pack Size
Table 43: Baby Cereals: Manufacturer Shares, 2008-2014
Table 44: Baby Meals and Finger Foods: Sector Trends, 2008-2014
Table 45: Baby Meals and Finger Foods: Per Capita Expenditure and Consumption, 2008-2014
Table 46: Baby Meals and Finger Foods: Manufacturer Shares, 2008-2014
Table 47: Baby Drinks: Sector Trends, 2008-2014
Table 48: Baby Drinks: Per Capita Expenditure and Consumption, 2008-2014
Table 49: Baby Drinks: Manufacturer Shares, 2008-2014
Table 50: Number of Retail Outlets, 2009-2013
Table 51: Number of Retail Outlets by Type, 2008-2013
Table 52: Sales of Baby Food by Outlet Type, 2008-2014
Table 53: Imports of Baby Food by Type, Value and Volume, 2010-2014
Table 54: Imports of Baby Milks and Cereals by Country of Origin, Value and Volume, 2013 and 2014
Table 55: Birth and Population Projections, 2008-2020
Table 56: Baby Population, 2014-2020
Table 57: Number of Women of Childbearing Age by Age Group, 2013 and 2020
Table 58: Baby Food: Market Value Forecasts, Current Prices, 2014-2020
Table 59: Baby Food: Market Value Forecasts, Constant Prices, 2014-2020
Table 60: Baby Food: Market Value Forecasts, US Dollars, 2014-2020
Table 61: Baby Food: Market Volume Forecasts, 2014-2020
Table 62: Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2014-2020
Table 63: Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2014-2020
Table 64: Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2014-2020
Table 65: Baby Food: Per Capita Consumption Forecasts, 2014-2020
Table 66: Economic Indicators, 2008-2015
Table 67: Key Macro-Economic Forecasts, 2014-2020
Table 68: Baby Food: Facings Allocation by Product Type
List Of Figures
Figure 1: Baby Food: Market Size, 2008-2014
Figure 2: Baby Food: Market Segmentation, 2014
Figure 3: Manufacturer Shares, 2014
Figure 4: Baby Food: Manufacturer Representation, Value, 2014
Figure 5: Baby Food: Manufacturer Representation, Volume, 2014
