Summary
“Baby Food in Tunisia” is a new report by ERC that analyzes the Baby Food industry demand prospects in Tunisia, key segments, features and developments, future projections based on various trends. This report also examines trends which are currently affecting the industry. Furthermore, it profiles various companies in the Baby Food industry in Tunisia along with the foreign trade involving the Baby Food industry.
Key Findings
- Total volume in the market is estimated to have grown by some 41.6% between 2007 and 2013 to reach 2,692 tonnes, valued at TD 71 million (US$ 43.8 million).
- Per capita expenditure rose by 95.3% over the review period in current terms, to TD 221.60 (US$ 136.8) in 2013; in real terms, spend per baby in 2013 was 48.6% higher than in 2007.
- In current price terms, per capita expenditure grew faster, by 75% to TD 95.05 (US$ 58.7), although stripped of inflation, spend per baby rose more slowly over the survey period, increasing by 32.9%.
Synopsis
- “Baby Food in Tunisia” report is a qualitative report providing extensive and highly detailed consumption data on the Baby Food industry in Tunisia.
- This report is the result of ERC's extensive market research covering Baby Food in Tunisia. The report provides consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise in the Baby Food industry in order to offer extensive data about the trends and dynamics affecting the Baby Food industry in Tunisia.
- This report is aimed at companies operating in the Baby Food industry and for new companies considering entry into Tunisia Baby Food industry.
- This report provides detailed data for the various companies operating in the Baby Food industry in Tunisia along with their key focus product sectors.
- Market profile of the various product sectors of the Baby Food industry has also been provided in this report with the key features and developments, segmentation, per capita trends and the various manufacturers and brands.
- This report also provides an overview of Food Retailing in Tunisia, with a mention of the major Food retailers in the country, along with the Food distribution in Tunisia.
- This report also provides future projections of the Baby Food industry in Tunisia considering various trends which are likely to affect the industry.
Reasons To Buy
- Baby Food companies require a detailed understanding of Baby Food consumption by individual product categories in order to align their sales and marketing efforts with the latest trends in the market. This report clarifies in detail, by product category, where the growth opportunities are in Baby Food industry to enable effective marketing plan
- As consumers' product demands evolve, the dynamics between different Baby Food types also change - favoring some product categories and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future
- The differing growth rates in overall product category sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes for marketers
- The report provides the latest data on market dynamics in the Baby Food industry in Tunisia market, providing marketers with essential data in order to understand their own position in the market and to identify where to compete in the future
Key Highlights
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Executive Summary
Market Size
Baby Food: Market Size, 2007-2013
Market Segmentation
Baby Food: Market Segmentation, 2013
Market Trends
Baby Food: % Growth, 2007-2013
Per Capita
Baby Food: Per Capita Consumption and Expenditure, 2012 and 2013
Major Developments
Distribution
The Suppliers
Manufacturer Shares, 2013
The Future
Projected Market Size, 2019, and Growth Rates, 2013-2019
Background to the Market
The Baby Population
Birth and Population Trends, 2003-2013
The Baby Population, 2007-2013
Distribution of Live Births by Gouvernorat, 2007-2011
Socio-Demographic Factors
Marriage and Divorce Trends, 2007-2013
Breakdown of Age of Women at Marriage and Childbirth, 2006 and 2011
The Consumer
Trends in Poverty, 2000-2010
Working Women
Trends in the Number of Working Women, 2007-2013
Breastfeeding
Summary of Breastfeeding Survey Data, 1988-2011/12
Breastfeeding by Age of Baby and Socio-Economic Factors, 2011/12
Babies Being Bottle-Fed, by Socio-Demographic Factors, 2011/12
Market Profile
Overview
Introduction
Key Features and Developments
Baby Food: Market Value, Current Prices, 2007-2013
Baby Food: Market Value, Constant Prices, 2007-2013
Baby Food: Market Value, US Dollars, 2007-2013
Baby Food: Market Volume, 2007-2013
Baby Food: Per Capita Expenditure Trends, Current Prices, 2007-2013
Baby Food: Per Capita Expenditure Trends, Constant Prices, 2007-2013
Baby Food: Per Capita Expenditure, US Dollars, 2007-2013
Baby Food: Per Capita Consumption Trends, 2007-2013
Manufacturers and Brands
Baby Food: Manufacturer Shares by Sector, 2013
Baby Food: Manufacturer Shares, Volume Trends, 2007-2013
Baby Food: Manufacturer Shares, Value Trends, 2007-2013
Baby Milks
Key Features and Developments
Baby Milks: Sector Trends, 2007-2013
Per Capita Trends
Baby Milks: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Baby Milks: Sector Segmentation, Volume, 2007-2013
Baby Milks: Brand Price Analysis, 2014
Baby Milks: Brand Price Positioning Analysis, 2014
Manufacturers and Brands
Baby Milks: Manufacturer Shares, Volume, 2007-2013
Baby Milks: Manufacturer Shares, Value, 2007-2013
Baby Milks: Brands by Segment, 2014
Baby Cereals
Key Features and Developments
Baby Cereals: Sector Trends, 2007-2013
Per Capita Trends
Baby Cereals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Cereals: Manufacturer Shares, Volume, 2007-2013
Baby Cereals: Manufacturer Shares, Value, 2007-2013
Baby Meals
Key Features and Developments
Baby Meals: Sector Trends, 2007-2013
Per Capita Trends
Baby Meals: Per Capita Expenditure and Consumption, 2007-2013
Sector Segmentation
Manufacturers and Brands
Baby Meals: Manufacturer Shares, 2009-2013
Other Baby Food
Key Features and Developments
Other Baby Food: Sector Trends, 2007-2013
Per Capita Trends
Other Baby Food: Per Capita Expenditure and Consumption, 2007-2013
Manufacturers and Brands
Distribution
Retailing
Retail Structure
Major Retailers, 2013/14
Leading Retailers: Share of Retail Distribution, 2006-2012
Baby Food Retailing
Baby Food: Sales by Outlet Type, 2007-2013
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Allocation by Manufacturer and Sector
Baby Food: Facings Allocation by Pack Size and Sector
Baby Food: Facings Allocation by Pack Type and Sector
Baby Food: Facings Allocation by Country of Origin and Sector
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2013
Baby Food: Manufacturer Representation, Volume, 2013
Nestlé Tunisia SA
Nestlé: Market Representation, 2013
Stial Délice Danone
Danone: Market Representation, 2013
Materna
Materna: Market Representation, 2013
Pharmalys Tunisie
Other Suppliers
Production and Trade
Production
Imports
Baby Milks and Cereals: Import Trends, 2007-2013
Baby Milks and Cereals: Imports by Country of Origin, 2011-2013
Other Baby Food: Import Trends, 2007-2013
Exports
Milks and Cereals: Exports Trends, 2007-2013
Milks and Cereals: Exports by Country of Destination, 2011-2013
The Tariff Regime
The Future
Live Birth Trends
Birth and Population Projections, 2007-2019
The Baby Population, 2013-2019
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2013-2019
Baby Food: Market Value Forecasts, Constant Prices, 2013-2019
Baby Food: Market Forecasts, US Dollars, 2013-2019
Baby Food: Market Volume Forecasts, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2013-2019
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2013-2019
Baby Food: Per Capita Consumption Forecasts, 2013-2019
Economic and Demographic Background
Economic and Political Summary
Economic Background
Economic Indicators, 2007-2014
RPI Trends, 2007-2019
Demographic Data
Population Trends, 2007-2019
Population by Age Group, 2005-2013
Appendix: Storecheck Results
Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
