Synopsis
Baby Food Philippines examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
Between 2006 and 2012, the baby food market grew by 11.1% in volume terms and by 45.3% in value. Higher growth has been held back by the increasing practice of breastfeeding, particularly of very young babies, as well as by continuing, though declining, levels of poverty. The key feature of the market is the continuing dominance of baby milks, which accounted for 84.9% of a total market valued at Pesos 49.63 billion in 2012.
The market has become more concentrated in recent years, with Nestlé ? particularly after its acquisition of Wyeth in 2012 ? consolidating its hold on sales. The leading two manufacturers, Nestlé (including Wyeth) and Mead Johnson, accounted for three-quarters of value sales in 2012. Nestlé is now the only manufacturer of any significance in cereals, dry meals, wet meals and drinks and, now that it owns Wyeth, also dominates milks.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
The Baby Population, 2002-2012
Live Births by Age of Mother, 2000-2009
Live Births by Region, 2009
Social Trends
Marriage Trends, 2006-2011
Working Women
Trends in Women in Employment, 2006-2012
Women in Employment, by Age Group, January 2013
Breastfeeding Legislation
Infant Formula: Advertising Expenditure, 2006-2010
Breastfeeding Trends
Trends in Exclusive Breastfeeding, 2003-2011
Breastfeeding Incidence by Socio-Demographic Factors, 2003 & 2008
Breastfeeding Characteristics, 2011
Breastfeeding Prevalence by Age of Baby, 2008
Breastfeeding Practices by Region, 2011
Median Duration of Breastfeeding, 2008
Health Issues
The Influence of Eating Habits
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Sales, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Manufacturer Shares by Sector (Value), 2012
Baby Food: Manufacturer Shares by Sector (Volume), 2012
Baby Food: Manufacturer Share Trends, 2006-2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Baby Milks: Market Segmentation by Type, 2006-2012
Baby Milks: Brand Price Analysis, 2013
Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares, Value, 2006-2012
Baby Milks: Manufacturer Shares, Volume, 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals
Key Features & Developments
Baby Cereals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Baby Cereals: Manufacturer Shares, Value, 2006-2012
Baby Cereals: Manufacturer Shares, Volume, 2006-2012
Baby Meals
Key Features & Developments
Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Meals: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Baby Meals: Manufacturer Shares, Value 2006-2012 & Volume 2012
Other Baby Food
Key Features & Developments
Other Baby Food: Sector Trends, 2006-2012
Per Capita Trends
Other Baby Food: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Other Baby Food: Manufacturer Shares, 2006-2012
Distribution
Retailing
Retail Structure
Trends in Store Numbers by Outlet Type, 2006-2013
Major Retailers by Retail Sector, 2007-2013
Baby Food Retailing
Baby Food: Trends in Sales by Outlet Type, 2004-2012
Baby Food: Sales by Sector & Outlet Type, Value, 2012
Storecheck Analysis
Introduction
Baby Food: Facings Allocation by Product Type
Baby Food: Facings Analysis by Manufacturer & Product Type
Baby Food: Facings Analysis by Pack Size & Product Type
Baby Food: Facings Analysis by Pack Type & Product Type
Baby Food: Facings Analysis by Country of Origin & Product Type
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Nestlé Philippines Inc
Nestlé Philippines: Market Shares, 2012
Wyeth Philippines Inc (Nestlé)
Wyeth: Market Shares, 2012
Mead Johnson Nutrition (Philippines) Inc
Mead Johnson: Market Shares, 2012
Abbott Laboratories Philippines
Abbott: Market Shares, 2012
Fonterra Brands (Philippines)
Fonterra: Market Shares, 2012
Other Suppliers
Production & Trade
Production
Imports
Imports of Milks & Cereals by Country of Origin, Volume, 2007-2012
Imports of Milks & Cereals by Country of Origin, Value, 2007-2012
Imports of Other Baby Food by Country of Origin, Volume, 2008-2012
Imports of Other Baby Food by Country of Origin, Value, 2008-2012
Exports
Exports of Milks & Cereals by Country of Destination, Volume & Value, 2012
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
Baby Population, 2012-2018
Breastfeeding & Child Nutrition
Consumer Attitudes
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
Estimated Population by Age & Sex, 2010 & 2015
Population by Region, 2010 & 2015
Appendix: Storecheck Results
Baby Milks
Baby Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Food
List Of Tables
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List Of Figures
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