Synopsis
Baby Food Vietnam examines the trends in the baby food market for 2006-2012, with forecasts to 2018. It examines how live birth rates, breastfeeding trends, the economic crisis, new product and packaging developments, changing attitudes and safety concerns have affected the market for baby milks, cereals, meals, drinks and finger foods.
Summary
The market has been growing rapidly over the last few years, as family incomes have increased as a result of the expanding economy. Sales are spreading increasingly from the two largest cities, Hanoi and Ho Chi Minh City, to other cities, although consumption in rural areas remains very low. Milks constitute the bulk of the market, accounting for 83.3% of sales value in 2012. All sectors have grown significantly since 2006, with the highest volume growth registered in the still small meals and others sector, but consumption levels remain low by Asian standards. Overall, the market presents huge growth potential. Although the birth rate is likely to fall between 2013 and 2018, the number of live births is expected to remain relatively stable, while the economy is predicted to show healthy growth, leading to higher disposable incomes. Against this favourable background, between 2012 and 2018 value sales are expected to grow by 84% and volume sales by 15%.
Table of Contents
Executive Summary
Market Size
Baby Food: Market Size, 2006-2012
Market Structure
Baby Food: Market Segmentation, 2012
Market Trends
Baby Food: % Growth, 2006-2012
Per Capita
Baby Food: Per Capita Consumption & Expenditure, 2011 & 2012
Major Developments
Distribution
The Suppliers
Baby Food: Manufacturer Shares, 2012
The Future
Projected Market Size, 2018 & Growth Rates, 2012-2018
Background to the Market
The Baby Population
Birth & Population Trends, 2002-2012
The Baby Population, 2002-2012
Socio-Economic Conditions
Urban & Rural Population, 2002-2012
Population by Area & Major Cities, 2012
Trends in Annual Per Capita Income, 2006-2010
Poverty Rates by Region, 2006-2012
Housing Indicators, Ho Chi Minh City & Hanoi, 2006
Working Women
Trends in Women's Employment, 2006-2012
The Influence of Eating Habits
Breastfeeding
Breastfeeding: Demographic Characteristics, 2003
Legislation
Market Profile
Overview
Introduction
Key Features & Developments
Baby Food: Market Value, Current Prices, 2006-2012
Baby Food: Market Value, Constant Prices, 2006-2012
Baby Food: Market Value, US Dollars, 2006-2012
Baby Food: Market Volume, 2006-2012
Baby Food: Per Capita Expenditure, Current Prices, 2006-2012
Baby Food: Per Capita Expenditure, Constant Prices, 2006-2012
Baby Food: Per Capita Expenditure, US Dollars, 2006-2012
Baby Food: Per Capita Consumption, 2006-2012
Manufacturers & Brands
Baby Food: Trends in Manufacturer Shares, 2006-2012
Baby Food: Manufacturer Shares by Sector, Value, 2012
Baby Food: Manufacturer Shares by Sector, Volume, 2012
Baby Milks
Key Features & Developments
Baby Milks: Sector Trends, 2006-2012
Estimated Infant Formula Consumption in Major Cities, 2007
Per Capita Trends
Baby Milks: Per Capita Expenditure & Consumption, 2006-2012
Sector Segmentation
Baby Milks: Segmentation by Type, Value, 2006-2012
Baby Milks: Segmentation by Type, Volume, 2006-2012
Baby Milks: Brand Price Analysis, 2013
Baby Milks: Brand Price Positioning Analysis, 2013
Manufacturers & Brands
Baby Milks: Manufacturer Shares by Segment (Value), 2012
All Baby Milks: Manufacturer Shares by Value, 2006-2012
All Baby Milks: Manufacturer Shares by Volume, 2006-2012
First Stage Baby Milks: Manufacturer Shares by Value, 2006-2012
Second Stage Baby Milks: Manufacturer Shares by Value, 2006-2012
Third Stage Baby Milks: Manufacturer Shares by Value, 2006-2012
Special Dietary Baby Milks: Manufacturer Shares by Value, 2006-2012
Baby Milks: Brands by Segment, 2013
Baby Cereals & Dried Baby Meals
Key Features & Developments
Baby Cereals & Dried Baby Meals: Sector Trends, 2006-2012
Per Capita Trends
Baby Cereals & Dried Baby Meals: Per Capita Expenditure & Consumption, 2006-2012
Market Segmentation
Manufacturers & Brands
Baby Cereals & Dried Baby Meals: Estimated Brand Shares, Value, 2007-2012
Baby Cereals & Dried Baby Meals: Estimated Brand Shares, Volume, 2007-2012
Baby Meals & Other Baby Food
Key Features & Developments
Wet Baby Meals & Other Baby Food: Sector Trends, 2006-2012
Per Capita Trends
Wet Baby Meals & Other Baby Food: Per Capita Consumption, 2006-2012
Sector Segmentation
Manufacturers & Brands
Wet Baby Meals & Other Baby Food: Estimated Brand Shares, Volume, 2007-2012
Wet Baby Meals & Other Baby Food: Estimated Brand Shares, Value, 2007-2012
Distribution
Retailing
Retail Structure
Retail Food Sales Trends, 2006-2012
Retail Outlet Trends, 2006-2012
Retail Sales Trends by Type of Modern Outlet, 2008-2012
Supermarket, Minimart & Convenience Store Chains, 2013
Baby Food Retailing
Storecheck Analysis
Introduction
Facings Allocation by Product Type
Facings Allocation by Manufacturer & Product Type
Facings Allocation by Pack Type & Product Type
Facings Allocation by Pack Size & Product Type
Facings Allocation by Country of Origin & Product Type
The Suppliers
Company Profiles
Introduction
Baby Food: Manufacturer Representation, Value, 2012
Baby Food: Manufacturer Representation, Volume, 2012
Abbott SA
Abbott: Market Shares, 2012
FrieslandCampina Dutch Lady Vietnam
FrieslandCampina: Market Shares, 2012
Vietnam Dairy Products Joint-Stock Company - Vinamilk
Vinamilk: Market Shares, 2012
Vinamilk: Financial Performance, 2006-2012
Nestlé Vietnam Ltd
Nestlé: Market Shares, 2012%
Mead Johnson Vietnam Company Ltd
Mead Johnson: Market Shares, 2012
Dumex Vietnam (Danone)
Dumex: Market Shares, 2012
Hipp
Hipp: Market Shares, 2012
Other Manufacturers
Arla
Milk & Beverage Hancofood Company
Heinz
Lactalis International
Meiji Manufacturing
Namyang
Nutifood
Perrigo Company
TUV Corp
Wimm-Bill-Dann
Foreign Trade
Imports of Baby Milks by Country of Origin, Value, 2009-2011
Imports of Baby Milks by Country of Origin, Volume, 2009-2011
Import Regulations
The Future
Live Birth Trends
Birth & Population Projections, 2006-2018
Baby Population, 2012-2018
Future Trends
Baby Food: Market Value Forecasts, Current Prices, 2012-2018
Baby Food: Market Value Forecasts, Constant Prices, 2012-2018
Baby Food: Market Value Forecasts, US Dollars, 2012-2018
Baby Food: Market Volume Forecasts, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Current Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, Constant Prices, 2012-2018
Baby Food: Per Capita Expenditure Forecasts, US Dollars, 2012-2018
Baby Food: Per Capita Consumption Forecasts, 2012-2018
Economic & Demographic Background
Political & Economic Summary
Economic Background
Economic Indicators, 2006-2013
RPI Trends, 2006-2018
Demographic Data
Population Trends, 2006-2018
Population by Age & Sex, 2012
Appendix: Storecheck Results
Baby Milks
Kids' Milks
Cereals
Wet Savoury Meals
Wet Sweet Meals
Drinks
Finger Foods
List Of Tables
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List Of Figures
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