Broadcasting & Cable TV in China
Summary
Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
- The Chinese broadcasting & cable TV market had total revenues of $47.4bn in 2016, representing a compound annual growth rate (CAGR) of 6.9% between 2012 and 2016.
- The TV advertising segment was the market's most lucrative in 2016, with total revenues of $35.3bn, equivalent to 74.6% of the market's overall value.
- The sheer size of the Chinese population coupled with several years of strong growth has resulted in China possessing the largest television audience in the world. The total combined penetration of analog and digital TV sets stands at 97% in the country. Continued forecast strong growth should result in China maintaining its position as the largest television audience in the world, and that is positive news for production companies producing shows for Chinese television channels.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
- Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts
Reasons to buy
- What was the size of the China broadcasting & cable tv market by value in 2016?
- What will be the size of the China broadcasting & cable tv market in 2021?
- What factors are affecting the strength of competition in the China broadcasting & cable tv market?
- How has the market performed over the last five years?
- What are the main segments that make up China's broadcasting & cable tv market?
List of Tables
Table 1: China broadcasting & cable tv market value: $ billion, 2012–16
Table 2: China broadcasting & cable tv market category segmentation: $ billion, 2016
Table 3: China broadcasting & cable tv market geography segmentation: $ billion, 2016
Table 4: China broadcasting & cable tv market value forecast: $ billion, 2016–21
Table 5: China Central Television: key facts
Table 6: Hunan Tv & Broadcast: key facts
Table 7: Shanghai Media Group: key facts
Table 8: China size of population (million), 2012–16
Table 9: China gdp (constant 2005 prices, $ billion), 2012–16
Table 10: China gdp (current prices, $ billion), 2012–16
Table 11: China inflation, 2012–16
Table 12: China consumer price index (absolute), 2012–16
Table 13: China exchange rate, 2012–16
List of Figures
Figure 1: China broadcasting & cable tv market value: $ billion, 2012–16
Figure 2: China broadcasting & cable tv market category segmentation: % share, by value, 2016
Figure 3: China broadcasting & cable tv market geography segmentation: % share, by value, 2016
Figure 4: China broadcasting & cable tv market value forecast: $ billion, 2016–21
Figure 5: Forces driving competition in the broadcasting & cable tv market in China, 2016
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in China, 2016
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in China, 2016
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in China, 2016
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in China, 2016
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in China, 2016
