According to China’s environmental protection department statistics, 82% of the country’s rivers are polluted to various extents. In China’s seven major river systems, almost 40% of the rivers are not suitable to be as drinkable water resources; 78% of the rivers in cities are not suitable to be as drinkable water resources; about 50% of the urban groundwater is polluted. These shocking figures not only warn people to treasure water resources, but also provide an opportunity for the rapid development of water purifier industry.
In 2012, the output value of water purifier industry in China was CNY 2.5 billion. With the enhancement of people’s healthy consumption awareness, water purifier market is becoming hotter and hotter. The number of industry new entrants is surging, and the expansion projects are gradually put into operation. The output value of water purifier industry is expected to be CNY 13.5 billion in 2017.
In 2012, in terms of the regional distribution, the market shares of South China and East China are larger; the two of them accounted for 63% of the national total market. The market share of other regions was less than 10%.
Huidian Research survey shows that 98% of customers pay attention to price, function, brands and appearance. 12.5% of customers favor foreign brands. 22.5% customers choose the domestic brands. 65% customers just focus on product itself rather than brand. Consumers’ choice on water purifier products is transferring from sensibility to rationality. Only the products with good quality and high cost-efficiency can be favored by customers. So, enterprise should pay more attention to products rather than other unpractical aspects.
44% of customers buy water purifiers in traditional stores; 27% and 17% of consumers will select exclusive stores and online store. So, it seems that brand retail store will become the future trend. The physical stores in the future have two types: (1) flagship stores in large-size cities; these flagship stores can be the main trading platform and information exchange platform. (2) Stores in residential block.
1. Water Purifier Related Overview
1.1 Water Purifier Overview
1.2 Water Purifier Sorted by Water Treatment Mode and the Characteristics
2. Overview of the World Water Purifier Industry Operation
2.1 Operation Environment of the World Water Appliance Industry
2.2 Market Operation Pattern of the World Water Purifier Industry
2.3 Market Operation of Water Purifier Industry in Some Countries
2.3.1 U.S.
2.3.2 Japan
2.4 Development Trend of the World Water Purifier Industry
3. Policy Environment of China’s Water Purifier Industry
3.1 Analysis of National Standards 3
3.2 Four Standards and Two Kinds of Tests of the Ministry of Health
3.3 Standards in China’s Water Purifier Industry
3.4 Import and Export Policies
3.5 Compulsory Implementation of “Hygienic Standard for Drinking Water”
4. Operation Trend of China’s Water Purifier Industry
4.1 Status Quo of China’s Water Purifier Industry
4.1.1 Market Development of China’s Water Purifier
4.1.2 Problems Existing in the Development of Water Purifier Industry
4.2 New Technology of China’s Water Purifier
4.2.1 Main “Technical Schools” of Water Purifier
4.2.2 Key Technologies and Development Trends of Household Water Purifier at This Stage
4.2.3 Development Trends of Water Purifier’s Key Technologies
5. Operating Situation of Hot Products in China’s Water Purifier Industry
5.1 China’s Water Purifier Market Operating Dynamic
5.1.1 Water Purifier Becomes a New Fashion in Home Decoration
5.1.2 Water Purifier Spot Check Situation
5.1.3 Technical Water Purifier is Favored
5.2 Economic Operation of China’s Water Purifier Industry
5.2.1 Industry Production and Marketing Situation, 2009-2012 (Jan-Jun)
5.2.2 Industry Profitability, 2009-2012 (Jan-Jun)
5.2.3 Industry Management and Development Capacity, 2009-2012 (Jan-Jun)
5.2.4 Industry Debt Paying Ability, 2009-2012 (Jan-Jun)
5.3 Import and Export Data of Household Water Filter or Purification Machines and Devices 3
5.3.1 Import Volume and Amount, 2010-2012
5.3.2 Export Volume and Amount, 2010-2012
6. China Water Purifier Market Consumption Research
6.1 Consumers’ Cognitive Channels on Water Purifier Brands
6.2 Consumers’ Concern Extent about Water Purifier Brand
6.3 Consumers’ Water Purifier Purchase Situation
6.4 Water Purifier Purchase Channels
7. Water Purifier Market Competition Pattern in China
7.1 Industry Competition Status Quo
7.2 Industry Concentration Ratio
7.3 Industry Competition Trend
8. Key Domestic Water Purifier Enterprises
8.1 Midea ChungHo Water Purification Equipment Co., Ltd
8.1.1 Company Profile
8.1.2 Business Performance
8.1.3 Strength and Weakness of the Products
8.1.4 Enterprise Comprehensive Advantages
8.2 Qinyuan Group Co., Ltd.
8.2.1 Company Profile
8.2.2 Business Performance
8.2.3 Company Competitiveness
8.2.4 Development Strategy
8.3 Shenzhen Angel Drinking Water Industrial Group Corporation
8.3.1 Company Profile
8.3.2 Business Performance
8.3.3 Product Technical Advantages
8.3.4 Business Channels
8.3.5 After-sale Service
8.4 Litree Purifying Technology Co. Ltd.
8.4.1 Company Proflie
8.4.2 Business Performance
8.4.3 Product Application
8.4.4 Technology Advantages
8.5 Pentair Group (Everpure)
8.5.1 Company Profile
8.5.2 Main Customers
8.5.3 Business Performance
8.5.4 Channel Strategy
8.6 Shenzhen Chengdelai Industrial Co., Ltd. (Qlife)
8.6.1 Company Profile
8.6.2 Main Products and Advantages
8.6.3 Business Performance
8.6.4 Channel Promotion
8.6.5 After-sale Service
8.7 Kunshan Ecowater Systems Co., Ltd.
8.7.1 Company Profile
8.7.2 Business Performance
8.7.3 Enterprise Advantage
9. Development Forecast of China’s Water Purifier Industry
9.1 Development Prospect
9.2 Market Forecast
9.2.1 Supply Forecast
9.2.2 Sales Forecast
9.3 Product Sales Situation in China’s Water Purifier Market
9.3.1 Main Sales Region
9.3.2 Market Demand Characteristics
