Summary
Cigarette consumption in Malaysia has fluctuated since 1990, and has recently been in decline. Awareness of the dangers posed by smoking is increasing, limiting the development of the legitimatesector, while smuggled cigarettes, rising to a reported 38.9% of the market in 2013, are a major problemfor the industry. Tax hikes usually exacerbate the problem but the government is keen to raise taxes todeter smoking and raise revenues.Fall inconsumption was a result of rises in excise duty andincreased non-duty paid sales.
Key Findings
- Production comprises predominantly filter cigarettes, although the proportion accounted for by plain cigarettes is higher than in several other Asian markets. By 2003, sources suggested that 90% of volumes were filter, with this share remaining unchanged since.
- BAT Malaysia is the clear leader with a 61.9% share in 2013. Most of this is based on its acquired Rothmans' brands, especially Dunhill, which is the market leader with an increased 47.2% of sales as of 2013. JTI ranks second with 20.3% and much of its share is due to the popularity of its Salem and Winston brands. Philip Morris International (PMI) ranks third and has 15.5%.
- Overall sales are set to fall further in 2015 as the recent impact of tax hikes continue to be felt. Thereafter sales will show some recovery as the market benefits from the expected fall in the profile of the non-duty paid sector. Sales in 2023 are forecast at 8.8% down on 2013.
Synopsis
“Cigarettes in Malaysia”, is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Malaysian market.
What else does this report offer?
- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis and our in-house expertise
- Detailed information such as market shares and recent developments of the manufacturers, leading brands along with company profiles
- Regulations, taxation, retail pricing, smoking habit and the growing health concerns affecting overall production
- Prospects and forecasts of overall sales and consumption for 2014 to 2023.
Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market.
- Identify the areas of growth and opportunities, which will aid effective marketing planning.
- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum future sales.
- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes -prime intelligence for marketers.
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
Table Of Contents
1. Overview
2. Market Size
3. Market Structure
4. Manufacturersand Brands
5. Taxationand Retail Prices
5.1. Taxation
5.2. Retail Prices
6. The SmokingPopulation
7. Productionand Trade
7.1. Production
7.2. Imports
7.3. Exports
8. Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9. Company Profiles
10. Prospectsand Forecasts
11. Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About ERC - a division of Canadean
11.6. Disclaimer
List Of Tables
Table 1: Cigarette Consumption, 1990-2014
Table 2: Duty Paid and Non-Duty Paid Sales, 1996-2014
Table 3: Per Capita Consumption, 1990-2014
Table 4: Cigarette Consumption by Type, 2000-2013
Table 5: Cigarette Sales by Type, 2011 and 2012
Table 6: Cigarette Sales by Blend, 1990-2007
Table 7: Cigarette Sales by Price Segment, 2003-2009 and 2011-2013
Table 8: Cigarette Sales by Pack Type, 2001-2007
Table 9: Manufacturer Sales and Market Shares, 2000-2014
Table 10: Market Shares of Leading Brand Families, 2000-2013
Table 11: Manufacturer Share by Price Segment, Q1 2009
Table 12: Rates of Taxation on Cigarettes, 1986-2015
Table 13: Retail Prices of Selected Brands, 2000-2014
Table 14: Smoking Population, 1990-2013
Table 15: Smoking Prevalence by Region, 1996
Table 16: Cigarette Production, 1990-2013
Table 17: Cigarette Imports, 1990-2013
Table 18: Cigarette Exports, 1990-2013
Table 19: Cigarette Exports by Country of Destination, 2000-2013
Table 20: Consumption Forecasts to 2023
List Of Figures
