Summary
The Portuguese cigarette market was growing but rising taxation, combined with cross border trade and smuggling, stronger sales of RYO, and the impact of the recent global financial crisis have been depressing Portugal's cigarette market. In contrast with trends between 1990 and 2003, when market volumes grew by 20% to a peak of 18.84 billion pieces, the market has slumped and was down to 10.25 billion pieces in 2014, or 34.7% below 1990 levels. Per capita consumption rates are all falling back and averaged 946 pieces in 2014, well down on the peak 2003 levels of 1,797 pieces/year. The market is mostly served by domestic production, with Tabaqueira, owned by PMI, the sole cigarette manufacturer on the Portuguese mainland, although there are two small producers based in Madeira and the Azores that focus on supplying local demand on these islands.
Key Findings
- Consumption stands at 10.25 billion pieces as of 2015.
- Per capita cigarette consumption declined to only 946 pieces per year in 2015, from a high of 1,797 pieces in 2003.
- 19.7% of Portuguese adults smoke as of 2015.
- 29.2% of men and 11.1% of women smoke regularly in Portugal.
Synopsis
Cigarettes in Portugal is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Portuguese market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects and forecasts for sales and consumption till 2025.
Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning.
- The differing growth rates in regional product sales drive fundamental shifts in the market.
- This report provides detailed, authoritative data on these changes - prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Table Of Contents
1 Overview
2 Market Size
3 Market Structure
4 Manufacturers and Brands
5 Taxation and Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising Restrictions
8.2. Health Warnings
8.3. Other Restrictions
9 Company Profiles
10 Prospects and Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About Canadean
11.6. Disclaimer
List Of Tables
Table 1: Cigarette Consumption, 1990-2013
Table 2: Per Capita Consumption, 1990-2015
Table 3: Cigarette Consumption by Type, Filter v Plain, 2000-2014, Million Pieces
Table 4: Cigarette Consumption by Type, Filter v Plain, 2000-2014, Percentage Share (%) Breakdown
Table 5: Manufacturer Sales and Market Share, 2000-2015, Million Pieces
Table 6: Manufacturer Sales and Market Share, 2000-2015, Percentage Share
Table 7: Brand Family Shares, 2000-2015, % Volume
Table 8: Portugal: Leading Cigarette Brands, 2015
Table 9: Tax Rates on Cigarettes, 1990-2016
Table 10: EU Countries, Retail Price and Tax Incidence Comparison, 2016
Table 11: Retail Price Trends, 1990-2016
Table 12: Retail Price Trends, 1990-2016 (continued)
Table 13: Smoking Population, 1990-2014
Table 14: Smoking Prevalence by Age and Gender, 1999 and 2006, % Smokers
Table 15: Smoking Prevalence by Age and Gender, 1999 and 2006, % Smokers (continued)
Table 16: Daily Smoking Rates by Age and Gender, 1999 and 2006, % (20 Cigarettes Daily)
Table 17: Smoking Rates by Gender and Scholastic Achievement, 1999 and 2006, % (20 Cigarettes Daily)
Table 18: Cigarette Production, 1990-2014
Table 19: Cigarette Imports, 1990-2014
Table 20: Imports of Cigarettes by Country of Origin, 2000-2014, Million Pieces
Table 21: Imports of Cigarettes by Country of Origin, 2000-2014, Percentage Share (%)
Table 22: Exports of Cigarettes, 1990-2014
Table 23: Exports of Cigarettes by country of Destination, 2000-2014, Million Pieces
Table 24: Exports of Cigarettes by country of Destination, 2000-2014, Percentage Share (%)
Table 25: Company profile: Tabaqueira Empresa Industrial de Tabacos SA
Table 26: Consumption Forecasts to 2025
List Of Figures
Figure 1: Methodology
