Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPG provides strategic assessment of Shell's technological know-how, marketing tactics and strategic directions in the global chemical market. Research Beam Model: Research Beam Product ID: 15936 0 USD New
CompetitiveWatch 2014: Lyondel--Technological Know-How, Marketing Tactics and Strategic Directions in the Global Chemical Market

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CompetitiveWatch 2014: Lyondel-Technological Know-How, Marketing Tactics and Strategic Directions in the Global Chemical Market

 
 
 

Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability.  This new report from VPG provides strategic assessment of Shell's technological know-how, marketing tactics and strategic directions in the global chemical market.



SECTION I: TECHNOLOGICAL KNOW-HOW



SECTION II: MARKETING TACTICS



SECTION III: STRATEGIC DIRECTION