Consumer and Innovation Trends in the European Sports Nutrition Market

Summary
During May 14-16 2013, our analyst Melanie Felgate presented at Vitafoods Europe in Geneva. See the presentation here: http://bit.ly/sports-nutrition-vitafoods.


Synopsis
- Gain insights into the consumer trends driving the sports nutrition market in Europe.

- Segment shoppers in the category for more targeted marketing.

Reasons To Buy
- What new products have recently been launched in the market?

- What can the sports segment learn from the "anti-aging" trend?

Key Highlights
Aligning sports nutrition innovation with mainstream consumer lifestyles is a necessity to unlock new opportunities.