Summary
Consumer and Market Insights: Meat Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
Key Findings
Consumer and Market Insights: Meat Market in the US provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
- The per capita consumption is highest in the US among the major countries analyzed
- The Fresh Meat (Counter) category has the highest volume share in the overall Meat market
- Kids and Babies and Early Young Adults together account for more than 40% of Chilled Raw Packaged Meat - Processed consumption
- Both American men and women consume Meat products at a 'heavy frequency'
Synopsis
Consumer and Market Insights: Meat Market in the US identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
Get access to:
-Key consumer demographic groups driving consumption within the American market. The figures showcase the number of times consumers of specific ages and gender consume Meat, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
-A study of market value and volumes over 2010-2020 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the next five years
- The degree of influence that the 20 key consumer trends have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
-Examples of international and US-specific product innovation targeting key consumer needs
Reasons To Buy
This report brings together consumer analysis and market data to provide actionable insight into the behavior of American Meat consumers. This is based on our unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Meat sector. Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Table Of Contents
Introduction
- Report Scope
- Classifications and definitions
- Methodology
Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice figures - Key Takeaways
Market Overview and Consumer Demographics and Pricing Analysis
- Value and volume analysis for the US Meat market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization - at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis
- Retailer Price Dynamics (includes % difference from average price)
Retail Landscape and Key Distribution Channels
- Leading retailers in the US Food market
- Leading distribution channels (value terms) in the US Meat market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value and volume terms) by category
- Penetration of private label by category in the US Meat market
- Private label growth (in value terms) compared to brands
Packaging
- Meat market by type of packaging material/container (in volume terms)
- Meat market by type of packaging closure/outer (in volume terms)
- Meat market by type of packaging, forecast (in volume terms) Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the US Meat market
- Private Label consumption occasions by age and gender in the US Meat market
- Under/Over-consumption levels in the US Meat market by gender and age
- Consumption frequency by type of consumer in the US Meat market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in the US Meat
Consumer trend analysis
- Consumer trend framework and explanation of the sub-trends
- For key trends in the US Meat market:
- How the trend is influencing consumption in the US Meat market
- How to target the trend in the US Meat market
- How the trend will evolve in the US Meat market
- Key target demographic and the rate at which the trend will evolve
- What are the key drivers that will influence growth of Meat market in the future
Examples of New Product Development
- New products launched in the US Meat market
- New products launched in global Meat market Actions and Recommendations
- How to successfully target key trends in the US Meat market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Health and Wellness definitions
- Explanation of sub-trends
- Methodology
List Of Tables
Table 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per kg comparison by categories
Table 7: Retailer price dynamics (includes % difference from average price)
Table 8: Leading retailers
Table 9: Leading brands by category, 2015
Table 10: Over/ under consumption by gender and age, 2015
Table 11: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 12: Level of influence of a consumer survey trend on consumption by category volume, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by category, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanization,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Meat market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value), 2015
Figure 13: Private label penetration by category, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Packaging analysis - key packaging material, container, closure and outer type, 2015
Figure 16: Growth in key packaging material, container, closure and outer type, 2015-2020
Figure 17: Consumption occasions by gender and age, 2015
Figure 18: Private label occasions by gender and age, 2015
Figure 19: Heavy, medium, or light consumption by gender, 2015
Figure 20: Heavy, medium, or light consumption by age, 2015
Figure 21: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 22: Influence of a trend on consumption - by gender, age, income group, and leisure time
Figure 23: Innovative new product launch - global and country specific
