Summary
The US is the largest savory snacks market in world, despite being the world's third most populous country, worth over US$30 billion with a volume of three kg billion as of 2015. This is due to consumers' high disposable income and busy lives, which encourage snacking throughout the day; this particularly explains young adults' high snacking occasions. The Processed Snacks and Potato Chips segments are most dominant in the market, accounting for 43.2% and 22.6% respectively. The market is forecast to grow at CAGR of 2.0% from 2015-2020 but will lose its place as the biggest Savory Snacks market in the world to India.
Key Findings
- Processed Snacks is the biggest segment, accounting for 43.2% of the total US Savory Snacks market
- Meat snacks will grow at a CAGR of 11.1% between 2015 and 2020; making it the fastest-growing segment in the market
- Women have the most Savory Snacks occasions in the US at 43.6 billion, compared to men's 42.6 billion
- Due to the US's aging population, Older Consumers have the most Savory Snacks occasions of all age groups, at 22.3% of total occasions
Synopsis
“Consumer and Market Insights: Savory Snacks in the US,” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the American market.
What else does this report offer?
- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise
- Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles
- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production
- Prospects and forecasts of overall sales and consumption for 2015 to 2025
Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market
- Identify the areas of growth and opportunities, which will aid effective marketing planning
- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific dynamics of the US market is crucial to ensuring maximum future sales
- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers
- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future
Introduction
- Report Scope
Country Context
- Macroeconomic indicators - GDP Per Capita, Population, Consumer Price Index and Age Profile
- Retail and foodservice analysis - Key Takeaways
Market Overview, Consumer Demographics and Pricing Analysis
- Value and volume analysis for the US Savory Snacks market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Volume consumption analysis by gender, age, education and urbanization - at category level
- Inter-country comparison of average price per kg by category
- Top variants and pack size distribution analysis
- Retailer price dynamics
Retail Landscape and Key Distribution Channels
- Leading retailers in the US Food market
- Leading distribution channels (value terms) in the US Savory Snacks market
- Leading distribution channels (value terms) by category
Competitive Landscape
- Market share of leading brands (in value and volume terms) by category and segment
- Penetration of private label by category in the US Savory Snacks market
- Private label growth (in value terms) compared to brands
Health and Wellness analysis
- Key Health and Wellness product attributes driving sales
- Key Health and Wellness consumer benefits driving sales
- Key Health and Wellness companies and market share
Packaging
- Savory Snacks market by type of packaging material/container (in volume terms)
- Savory Snacks market by type of packaging closure (in volume terms)
- Savory Snacks market by type of packaging, forecast(in volume terms)
Demographic Cohort Consumption Patterns
- Overall consumption occasions by age and gender in the US Savory Snacks market
- Private Label consumption occasions by age and gender in the US Savory Snacks market
- Under/Over-consumption levels in the US Savory Snacks market by gender and age
- Consumption frequency by type of consumer in the US Savory Snacks market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the US Savory Snacks market
Consumer Trend Analysis
- Degree of influence that consumer trends have on volume consumption in the US Savory Snacks market
- Market volume of the US Savory Snacks market by category and trend
- For leading trends in the US Savory Snacks market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the US Savory Snacks market
- How to target the trend in the US Savory Snacks market
- How the trend will evolve in the US Savory Snacks market
Examples of New Product Development
- New products launched in the US Savory Snacks market
- New products launched in global Savory Snacks market
Actions and Recommendations
- How to successfully target key trends in the US Savory Snacks market
Appendix
- Country context
- Category value and volume data
- Consumer Demographics data
- Pricing data
- Sector Overview
- Health and Wellness data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Health and Wellness definitions
- Channel definitions
- Explanation of sub-trends
- Market Data Methodology
- Consumer Data Methodology
- About CanadeanTable 1: Country Indicators - overall food value and volume, 2015
Table 2: Market value analysis in US$, 2010-2020
Table 3: Market volume growth analysis, 2010-2020
Table 4: Market volume growth, by category, 2015-2020
Table 5: Inter-country volume and growth analysis, 2010-2020
Table 6: Market volume growth, by category (Off-trade), 2015-2020
Table 7: Market volume growth, by category (On-trade), 2015-2020
Table 8: Segment level analysis by category, 2015
Table 9: Average Price per Kg comparison by categories
Table 10: Retailer Price Dynamics (includes % difference from average price)
Table 11: Leading retailers
Table 12: Leading brands by segments, 2015
Table 13: Leading brands by category, 2015
Table 14: Key Health and Wellness product attributes driving sales, 2015
Table 15: Key Health and Wellness consumer benefits driving sales, 2015
Table 16: Over/ under consumption by gender and age, 2015
Table 17: Level of influence of a consumer survey trend on consumption by volume, 2015
Table 18: Level of influence of a consumer survey trend on consumption by category volume , 2015Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Market volume analysis, 2010-2020
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Market value growth analysis by category, 2010-2020
Figure 6: Historic and forecast value analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Category volume consumption by age, gender, education and urbanisation,2015
Figure 9: Leading distribution channels, overall Food, 2011-2014
Figure 10: Leading distribution channels, overall Savory Snacks market, 2015
Figure 11: Leading distribution channels by category, 2015
Figure 12: Brand share analysis by category (by value and volume), 2015
Figure 13: Private label penetration by categories, 2015
Figure 14: Private label and brand share growth, 2012-2015
Figure 15: Value of key Health and Wellness claims, by category, 2010-2020
Figure 16: Leading Health and Wellness companies by category, 2015
Figure 17: Packaging analysis - key packaging material, type, closure, 2015
Figure 18: Growth in key packaging material, type, closure, 2015-2020
Figure 19: Consumption occasions by gender and age, 2015
Figure 20: Private label occasions by gender and age, 2015
Figure 21: Heavy, medium, or light consumption by gender, 2015
Figure 22: Heavy, medium, or light consumption by age, 2015
Figure 23: Private label consumption by age group compared to overall market consumption by age, 2015
Figure 24: Influence of a trend on consumption - by gender, age, income group and leisure time
Figure 25: Innovative new product launch - global and country specific
