Summary
Increasing disposable income and declining inflation rates in Hungary support the growth of consumer packaged goods market. The Hungarian Soup market is led by the Dried Soup (mixes) category in both value and volume terms, while the UHT Soup is forecast to register fastest value growth during 2014-2019. Hypermarkets and Supermarkets led the distribution of Soup products in Hungary in 2014.
Key Findings
- Across the five Soup categories analyzed, Dried Soup (mixes) will remain the largest category, while the UHT Soup category is expected to register the fastest value growth at a CAGR of 2.7% during 2014-2019
- The Hungarian Soup market is highly fragmented with some competition in the Ambient Soup and Dried Soup (mixes) categories. The leading market players include Unilever PLC, Nestle S.A. and H.J. Heinz company with a combined average market share of 26.5% in 2014
- Hypermarkets and Supermarkets with 59.7% share in distribution of Soup products holds a dominant position among all distribution channels
- The Rigid Metal will be the fastest growing packaging material in used in the Hungarian Soup market with a forecasted CAGR of 1.8% during 2014-2019
Synopsis
The report on the Soup market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2014-2019
- Category coverage: Value and growth analysis for Ambient Soup, Chilled Soup, Dried Soup (mixes), Frozen Soup, UHT Soup, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Classifications and definitions
Methodology
Market Overview
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures - Key Takeouts
Market value and volume for the Hungary Soups market
Historical and projected sales in the Hungary Soups market
Degree of trade up/down-trade in the Hungary Soups market
Comparison of Hungary Soups market compared to other key countries
Market volume of Hungary Soups by category
Historical and project market value of Hungary Soups by category
Winners and losers in the Hungary Soups market
Segment share of the category and change in market share in the Hungary Soups market
Penetration of private label, by categories, in the Hungary Soups market
Private label performance compare to national brands in the Hungary Soups market
Leading companies in the Hungary Soups market by category
Leading brands in the Hungary Soups market by category
Retailer and packaging
Leading retailers in the Hungary food market
Leading distribution channels in the Hungary Soups market
Leading distribution channels by category in the Hungary Soups market
Hungary Soups market by type of packaging
Hungary Soups market by type of packaging closure/outer
Hungary Soups market by type of packaging, forecasted
Demographic cohort consumption patterns
Overall consumption occasions by age and gender in the Hungary Soups market
Private Label consumption occasions by age and gender in the Hungary Soups market
Under/Over-consumption levels in the Hungary Soups market by gender and age
Consumption frequency by type of consumer in the Hungary Soups market by gender and age
Private label consumption by age and gender and comparison to overall consumption levels in in the Hungary Soups market
Consumer trend analysis
Degree of influence that consumer trends have on volume consumption in the Hungary Soups market
Market volume of the Hungary Soups market by category and trend
For leading trends in the Hungary Soups market
Degree of influence trend has on volume by consumption by key demographic
How the trend is influencing consumption in the Hungary Soups market
How to target the trend in the Hungary Soups market
How the trend will evolve in the Hungary Soups market
Innovation examples
New product examples launched in the Hungary Soups market
New product examples launched in the global Soups market
Actions and Recommendations
How to successfully target key trends in the Hungary Soups market
Appendix
Explanation of trends
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
List Of Tables
Table 1: Country indicators - overall food value and volume, 2014
Table 2: Market value analysis in HUF and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (HUF) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (HUF, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall food, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development
