Summary
Jams, Jellies and Preserves is the largest category by volume in the overall Syrups and Spreads market in Colombia while Kids constitute the largest consumer group in this category. The Savory Spreads category is forecast to register fastest growth followed by the Molasses category during 2015-2020. In Colombia, product prices are key motivators when consuming Syrups and Spreads market while the fast growing urban population and busy lifestyles will drive demand for on-the-go consumption.
Key Findings
The Syrups and Spreads market in Colombia will register higher growth in value terms during 2015-2020 compared to 2010-2015.
Sweet Spreads is the leading value category whilst the Mollasses category will register the fastest growth during 2015-2020.
The Savory Spreads category will gain maximum market share during 2015-2020.
Screw Top Closures are the most commonly used closure types in the Colombian Syrups and Spreads market.
Products with natural ingredients for better taste and health benefits are in demand in Colombia
Synopsis
Canadeans Consumer and Market Insights report on the Syrups and Spreads market in Colombia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2010-2020
Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Pouch, Bottle, Bag/Sachet and others
Consumer level trends: Top four consumer trends which influence Spirits consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for Colombia' Syrups and Spreads market
Historic and forecast consumption in Colombia' Syrups and Spreads market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in Colombia' Syrups and Spreads market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Colombia' Food market
Leading distribution channels (value terms) in Colombia' Syrups and Spreads market
Leading distribution channels ((value terms) by category
Packaging
Syrups and Spreads market by type of packaging material/container (in volume terms)
Syrups and Spreads market by type of packaging closure (in volume terms)
Syrups and Spreads market by type of packaging, forecast(in volume terms)
Brand Share
Brand share of leading brands (in value terms) by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the Mega-trends
For key trends in Colombia' Syrups and Spreads market
How the trend is influencing consumption in Colombia' Syrups and Spreads market
How to target the trend in Colombia' Syrups and Spreads market
How the trend will evolve in Colombia' Syrups and Spreads market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in Colombia' Syrups and Spreads market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of sub-trends
Methodology
About Canadean
List Of Tables
Table 1: Market value analysis in COP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to COP
Table 4: Average prices (COP and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis key packaging material, type and closure, 2015
Figure 11: Growth in key packaging material, type and closure, 2015-2020
Figure 12: Brand share analysis by categories, 2015
