Summary
Thailand has a large young and middle aged population. People in the 20-59 years age group accounted for more than half of the total population in 2015. The awareness in this section of the populace has increased due to the increased exposure and urbanization. Further, the demand for artisanal products is set to grow in Thailand as Thai consumers associate handmade products manufactured using local ingredients with being fresh and of superior quality and taste. Jams, Jellies and Preserves is the leading value category whereas the Syrups category is forecast to register the fastest growth rate.
Key Findings
Of the five categories analyzed, Syrups will be the fastest growing value category, registering a CAGR of 10.0% during 2015-2020.
Kids accounts for more than one-fourth of Jams, Jellies and Preserves consumption
The use of Shrink Wrap will grow at a higher rate than other outer types during 2015-2020
The Syrups and Spreads market in Thailand is highly competitive and is led by players such as Unilever Plc and the Hershey Company
Consumers are opting for novel Syrups and Spreads products offering new flavors and tastes
Jams and Jellies packaged in easy-to-use formats will attract convenience-seeking consumers in Thailand
Synopsis
Canadeans Consumer and Market Insights report on the Syrups and Spreads market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
Market data: Overall market value and volume data with growth analysis for 2015-2020
Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015
Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others
Consumer level trends: Top four consumer trends which influence Spirits consumption
Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020
Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Introduction
Report Scope
Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index
Market Overview and Consumer Demographics
Value and volume analysis for Thailand's Syrups and Spreads market
Historic and forecast consumption in Thailand's Syrups and Spreads market
Category volume consumption analysis by gender, age, education and urbanization
Degree of trade up/down in Thailand's Syrups and Spreads market
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share
Retail Landscape and Key Distribution Channels
Leading retailers in Thailand 's Food market
Leading distribution channels (value terms) in Thailand's Syrups and Spreads market
Leading distribution channels (value terms) by category
Packaging
Syrups and Spreads market by type of packaging material/container (in volume terms)
Syrups and Spreads market by type of packaging closure/outer (in volume terms)
Syrups and Spreads market by type of packaging, forecast(in volume terms)
Brand and Private Label Share
Penetration of private label by categories in Thailand's Syrups and Spreads market
Private label growth (in value terms) compared to national brands
Market share of leading brands (in value terms) by category
Consumer trend analysis
Canadean's consumer trend framework and explanation of the Mega-trends
For key trends in the Thailand Syrups and Spreads market
How the trend is influencing consumption in the Thailand Syrups and Spreads market
How to target the trend in the Thailand Syrups and Spreads market
How the trend will evolve in the Thailand Syrups and Spreads market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New products launched in Thailand's Syrups and Spreads market
Appendix
Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Explanation of Sub-trends
Methodology
About Canadean
List Of Tables
Table 1: Market value analysis in THB and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to THB
Table 4: Average prices (THB and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015
List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Private label penetration by categories, 2015
Figure 13: Private label and brand share growth, 2012-2015
Figure 14: Brand share analysis by categories, 2015
