Consumer and Market Insights: Syrups and Spreads Market in Venezuela

Consumer and Market Insights: Syrups and Spreads Market in Venezuela

Category : Food & Beverages
February  2016  Pages : 55

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The Venezuelan Syrups and Spreads is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015. Large proportion of young population and increasing demand for the consumer packaged goods will drive demand for Syrups and Spreads products in the country.

Key Findings
Of the five categories analyzed, Syrups will be the fastest growing value category, registering a CAGR of 4.2% during 2015-2020

Kids accounts for nearly one-third of Jams, Jellies and Preserves consumption in Venezuela

Convenience Stores is the leading distribution channel accounting for nearly half of the overall Syrups and Spreads distribution

Though Jar will continue to be the most commonly used container type, the use of Bottle will grow at a higher rate than other container types during 2015-2020

The Syrups and Spreads market in the country is highly competitive and is led by players such as Alimentos Nina C.A. and Artisanal Producers

Canadeans Consumer and Market Insights report on the Syrups and Spreads market in Venezuela provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

Market data: Overall market value and volume data with growth analysis for 2015-2020

Category coverage: Value and growth analysis for Syrups, Molasses, Sweet Spreads, Jams, Jellies and Preserves and Savory Spreads, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and others in 2015 

Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Jar, Tub, Can-Food and others

Reasons To Buy
Identify high potential categories and explore further market opportunities based on detailed value and volume analysis 

Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities 

Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Table Of Contents
Report Scope

Country Context
Macroeconomic indicators Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
Value and volume analysis for the Venezuelan Syrups and Spreads market
Historic and forecast consumption in the Venezuelan Syrups and Spreads market
Category volume consumption analysis by gender, age, education and urbanization
Volume analysis by category
Historic and forecast value analysis by category
Winners and losers by categories with change in market share
Average category level pricing
Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
Leading retailers in the Venezuelan Food market
Leading distribution channels (value terms) in the Venezuelan Syrups and Spreads market
Leading distribution channels (value terms) by category

Syrups and Spreads market by type of packaging material/container (in volume terms)
Syrups and Spreads market by type of packaging closure/outer (in volume terms)
Syrups and Spreads market by type of packaging, forecast(in volume terms)

Brand Share
Market share of leading brands (in value terms) by category

Innovation examples
New products launched in the South American Syrups and Spreads market

Country context
Category value and volume data
Consumer Demographics data
Sector Overview
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
About Canadean

List Of Tables
Table 1: Market value analysis in VEF and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to VEF
Table 4: Average prices (VEF and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List Of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Brand share analysis by categories, 2015
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