Summary
“Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019” provides the magnitude, growth, share, and dynamics of the online retail market in Brazil. It is an essential tool for companies active across Brazil's online retail value chain and for new companies considering entry into the online retail market in Brazil.
Key Findings
- Online retail sales are set to treble in Brazil by 2019 and account for 5.1% of total sales
- Consumer credit in Brazil is one of the highest in developing economies and Brazilians are using it to drive their online purchasing
- By 2018, more than half of the total population is expected to access the internet through their mobile phones, more than 114 million consumers.
- Poor logistics and fraud are major deterrents to buying online but the government is tackling both
- Electrical and electronics is the largest category online, and is forecast to be the largest online category in 2019
Synopsis
“Consumer Attitudes and Online Retail Dynamics in Brazil, 2014-2019” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Brazil's online retail environment. In addition, it analyses the key consumer trends influencing the Brazilian online retail industry. In short,
- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future
Reasons To Buy
Get immediate access to:
- Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - Understand the consumer behavior and online trends in Brazil
- In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand which products will be the major winners and losers in the online arena in the coming years Historic and forecast online retail sales
- Learn from best practice approaches outlined in the case studies of leading online retailers By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Brazil Online Shopping Environment
3.1.1 Increasing internet penetration will fuel growth of online retailing
3.1.2 Growing broadband service adoption will improve online shopping experience
3.1.3 Increase in mobile internet users will boost online retail sales
3.1.4 New set of guidelines for online retailers
3.2 Consumer Attitudes and Behavior
3.2.1 Brazilian Social Commerce boom; when social media meets e-retailing
3.2.2 Online retailing through mobile devices grows despite technological setbacks
3.2.3 Online sales on special occasions confirmed the rising popularity of online retailing among Brazilians
3.2.4 Online retailers are investing heavily in country's logistic infrastructure to make it more efficient for e-commerce operations
3.2.5 Brazilians prefer local payment methods for online purchases
3.2.6 Major roadblocks to online sales growth
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 Brazil online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Brazil retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2014
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage, and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health and Beauty categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Brazil
5.1 Retailer 1: Americanas
5.1.1 Business description
5.1.2 Site experience
5.2 Casas Bahia
5.2.1 Business description
5.2.2 Site experience
5.3 Netshoes
5.3.1 Business description
5.3.2 Site experience
5.4 Lojas Renner
5.4.1 Business description
5.4.2 Site experience
5.5 Other Innovative Retailers in Brazil
5.5.1 Magazine Luiza: “Your Store” with no Stock
5.5.2 CandA Offline/Online integration to influence buyers decision
5.5.3 Dafiti launched a new promotion strategy with Bluetooth beacons to enable location-based advertising
6 Appendix
6.1 Definitions
6.1.1 This report provides 2014 actual sales; while forecasts are provided for 2014 - 2019
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Tables
Table 1: Online Retail Sales in Brazil, 2014 and 2019
Table 2: Brazil Online vs. Offline Retail Sales and Forecast (BRL billion), 2009-2019
Table 3: Brazil Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
Table 4: Brazil Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
Table 5: Brazil Online Sales vs. Global Average, 2009, 2014 and 2019
Table 6: Brazil Online Sales vs. Latin America, 2009, 2014 and 2019
Table 7: Brazil Overall Retail Segmentation (BRL billion) by Channel Group, 2009-2019
Table 8: Brazil Channel Retail Sales and Forecast (BRL billion) by Channel Group, 2009-2019
Table 9: Brazil Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
Table 10: Brazil Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
Table 11: Brazil Channel Retail Sales and Forecast (BRL billion) by Channel, 2009-2019
Table 12: Brazil Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
Table 13: Brazil Retail Sales Split (BRL million), Online vs. Offline, 2014
Table 14: Brazil Retail Sales Split (US$ million), Online vs. Offline, 2014
Table 15: Brazil Online Market Dynamics by Category Group, 2009-2019
Table 16: Brazil Online Retail Sales and Forecast (BRL million) by Category Group, 2009-2019
Table 17: Brazil Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
Table 18: Brazil Total and Online Retail Sales in Food and Grocery Categories (BRL million), 2009-2019
Table 19: Brazil Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
Table 20: Brazil Total and Online Retail Sales in Electrical and Electronics Categories (BRL million), 2009-2019
Table 21: Brazil Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
Table 22: Brazil Total and Online Retail Sales in Music, Video and Entertainment Categories (BRL million), 2009-2019
Table 23: Brazil Total and Online Retail Sales in Music, Video, and Entertainment Categories (US$ million), 2009-2019
Table 24: Brazil Total and Online Retail Sales in Apparel, Accessories, Luggage, and Leather Categories (BRL million), 2009-2019
Table 25: Brazil Total and Online Retail Sales in Apparel, Accessories, Luggage, and Leather Categories (US$ million), 2009-2019
Table 26: Brazil Total and Online Retail Sales in Books, News and Stationery Categories (BRL million), 2009-2019
Table 27: Brazil Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
Table 28: Brazil Total and Online Retail Sales in Sports and Leisure Equipment Categories (BRL million), 2009-2019
Table 29: Brazil Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
Table 30: Brazil Total and Online Retail Sales in Furniture and Floor Coverings Categories (BRL million), 2009-2019
Table 31: Brazil Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
Table 32: Brazil Total and Online Retail Sales in Home and Garden Products Categories (BRL million), 2009-2019
Table 33: Brazil Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
Table 34: Brazil Total and Online Retail Sales in Health and Beauty Categories (BRL million), 2009-2019
Table 35: Brazil Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
Table 36: Brazil Exchange Rate BRL-US$ (Annual Average), 2009-2014
Table 37: Brazil Exchange Rate BRL-US$ (Annual Average), 2015-2019 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
Figure 2: Total Internet Users and Penetration, 2009-2014
Figure 3: Total Fixed Broadband Internet Users and Penetration 2009-2014
Figure 4: Total Mobile Subscriptions and Penetration, 2009-2014
Figure 5: Total Mobile Internet Users and Penetration (% of Mobile Phone Users), 2013-2018
Figure 6: A view of Brazil's top Social Commerce websites
Figure 7: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 9: Brazil Online and Offline Retail Sales and Forecast (BRL billion), 2009-2019
Figure 10: Brazil Online Sales vs. Global Average (% of Total Retail)
Figure 11: Brazil Online Sales vs. Latin America Countries Average (% of Total Retail)
Figure 12: Brazil Overall Retail Market Dynamics by Channel Group, 2009-2019
Figure 13: Brazil Retail Sales and Forecast (BRL billion) by Channel Group, 2009-2019
Figure 14: Brazil Retail Sales, Online vs. Offline, 2014
Figure 15: Brazil Online Market Dynamics by Category Group, 2009-2019
Figure 16: Brazil Online Retail Sales and Forecast (BRL million) by Category Group, 2009-2019
Figure 17: Americanas - Home Page
Figure 18: Americanas - Page layout
Figure 19: Americanas - Product View
Figure 20: Americanas - Product Zoom
Figure 21: Americanas - Customer Review
Figure 22: Americanas - Mobile app
Figure 23: Casas Bahia - Homepage
Figure 24: Casas Bahia - Page Layout
Figure 25: Casas Bahia - Product Page
Figure 26: Casas Bahia - Customer Review
Figure 27: Casas Bahia - Mobile app
Figure 28: Netshoes-Homepage
Figure 29: Netshoes-Organization and layout
Figure 30: Netshoes-Organization and layout
Figure 31: Netshoes-Customer Review
Figure 32: Netshoes-Mobile Apps
Figure 33: Lojas Renner-Home Page
Figure 34: Lojas Renner-Organization and layout
Figure 35: Lojas Renner-Zoom in and Search tool
Figure 36: Lojas Renner-Mobile Apps
Figure 37: Magazine Luiza “Your Store” on Facebook
Figure 38: “Fashion Lock” Campaigning Initiated by CandA
Figure 39: Bluetooth Beacons Launched by Dafiti
Figure 40: The Triangulated Market Sizing Methodology
