Summary
“Consumer Attitudes and Online Retail Dynamics in China, 2014-2019” provides the magnitude, growth, share, and dynamics of the online retail market in China. It is an essential tool for companies active across China's online retail value chain and for new companies considering entry into the online retail market in China.
Key Findings
- Omni channel retailing is gaining ground among major offline retailers
- Leading e-commerce retailers now eyeing lower tier cities for further expansion with new approaches to offset a saturated urban market
- Fresh food e-commerce is gradually gaining popularity among the consumers
- The m-commerce share of e-commerce is rapidly increasing with improved mobile network connectivity and rising payment confidence levels
- Apparel, accessories, luggage and leather goods is the most sold category online, and is forecast to be the most sold category in 2019
Synopsis
“Consumer Attitudes and Online Retail Dynamics in China, 2014-2019” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to China's online retail environment. In addition, it analyses the key consumer trends influencing the Chinese online retail industry. In short,
- It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
- Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future
Reasons To Buy
Get immediate access to:
- Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products, across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Health and Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment - Understand the consumer behavior and online trends in China
- In-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping - Understand which products will be the major winners and losers in the online arena in the coming years Historic and forecast online retail sales
- Learn from best practice approaches outlined in the case studies of leading online retailers By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of China's Online Shopping Environment
3.1.1 Growing Internet penetration acting as a catalyst for emerging online shopping market
3.1.2 Improved broadband infrastructure will encourage online shopping
3.1.3 Increasing use of mobile Internet will boost mobile shopping
3.2 Consumer Attitudes and Behavior
3.2.1 Chinese parents' online spending on baby products is on the rise
3.2.2 “Singles' Day” provides immense potential for online retailing
3.2.3 Chinese senior citizens - the new online shoppers
3.2.4 Social Media affecting the purchasing decision of Chinese consumers
3.2.5 Online retailers plunging into shipping and logistics business
3.2.6 Omni channel retailing is gaining ground among major offline retailers
3.2.7 Fresh food e-commerce - An emerging trend in China
3.2.8 Online retailers targeting rural consumers
3.2.9 Rising popularity of M-commerce
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales
4.1.1 China online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 China retail channel dynamics - future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2014
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Health and Beauty categories: market size and forecasts
5 Case Studies: Leading Online Retailers in China
5.1 Retailer 1: JD.com
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Taobao Mall (Tmall)
5.2.1 Business Description
5.2.2 Site Experience
5.3 Retailer 3: Dangdang Inc. China
5.3.1 Business Description
5.3.2 Site Experience
5.4 Retailer 4: Yixun.com
5.4.1 Business Description
5.4.2 Site Experience
5.5 Other Innovative Retailers in China
5.5.1 Carrefour China
5.5.2 Vancl China
6 Appendix
6.1 Definitions
6.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List Of Tables
Table 1: Online Retail Sales in China, 2014 and 2019
Table 2: China Online vs. Offline Retail Sales and Forecast (CNY billion), 2009-2019
Table 3: China Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
Table 4: China Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
Table 5: China Online Sales vs. Global Average, 2009, 2014 and 2019
Table 6: China Online Sales vs. Asia-Pacific, 2009, 2014 and 2019
Table 7: China Overall Retail Segmentation (CNY billion) by Channel Group, 2009-2019
Table 8: China Channel Retail Sales and Forecast (CNY billion) by Channel Group, 2009-2019
Table 9: China Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
Table 10: China Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
Table 11: China Channel Retail Sales and Forecast (CNY billion) by Channel, 2009-2019
Table 12: China Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
Table 13: China Retail Sales Split (CNY million), Online vs. Offline, 2014
Table 14: China Retail Sales Split (US$ million), Online vs. Offline, 2014
Table 15: China Online Market Dynamics by Category Group, 2009-2019
Table 16: China Online Retail Sales and Forecast (CNY million) by Category Group, 2009-2019
Table 17: China Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
Table 18: China Total and Online Retail Sales in Food and Grocery Categories (CNY million), 2009-2019
Table 19: China Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
Table 20: China Total and Online Retail Sales in Electrical and Electronics Categories (CNY million), 2009-2019
Table 21: China Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
Table 22: China Total and Online Retail Sales in Music, Video and Entertainment Categories (CNY million), 2009-2019
Table 23: China Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
Table 24: China Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (CNY million), 2009-2019
Table 25: China Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
Table 26: China Total and Online Retail Sales in Books, News and Stationery Categories (CNY million), 2009-2019
Table 27: China Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
Table 28: China Total and Online Retail Sales in Sports and Leisure Equipment Categories (CNY million), 2009-2019
Table 29: China Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
Table 30: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (CNY million), 2009-2019
Table 31: China Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
Table 32: China Total and Online Retail Sales in Home and Garden Products Categories (CNY million), 2009-2019
Table 33: China Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
Table 34: China Total and Online Retail Sales in Health and Beauty Categories (CNY million), 2009-2019
Table 35: China Total and Online Retail Sales in Health and Beauty Categories (US$ million), 2009-2019
Table 36: China Exchange Rate CNY-US$ (Annual Average), 2009-2014
Table 37: China Exchange Rate CNY-US$ (Annual Average), 2015-2019 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions
List Of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
Figure 2: Share of China B2B and C2C online sales, 2011-2018E
Figure 3: Total Internet Users and Penetration, 2009-2014
Figure 4: Total Fixed Broadband Subscribers and Penetration, 2009-2014
Figure 5: Total Mobile Phone Users and Penetration, 2009-2014
Figure 6: “Singles' day” sales overtakes Cyber Monday to become the biggest online sales day globally
Figure 7: Chinese senior citizen's online shopping insights
Figure 8: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 10: China Online and Offline Retail Sales and Forecast (CNY billion), 2009-2019
Figure 11: China Online Sales vs. Global Average (% of Total Retail)
Figure 12: China Online Sales vs. Asia-Pacific Countries Average (% of Total Retail)
Figure 13: China Overall Retail Market Dynamics by Channel Group, 2009-2019
Figure 14: China Retail Sales and Forecast (CNY billion) by Channel Group, 2009-2019
Figure 15: China Retail Sales, Online vs. Offline, 2014
Figure 16: China Online Market Dynamics by Category Group, 2009-2019
Figure 17: China Online Retail Sales and Forecast (CNY million) by Category Group, 2009-2019
Figure 18: JD.com- Usage of Online Space
Figure 19: JD.com - Organized Product Page
Figure 20: JD.com - Product Image and Zoom-In Tool
Figure 21: JD.com - Customer Review Section
Figure 22: JD.com - List of Ways Users Can Access the Mobile Website
Figure 23: Tmall - Usage of Online Space
Figure 24: Tmall - Organized Product Page
Figure 25: Tmall - Zoom in tool
Figure 26: Tmall - Mobile Application
Figure 27: Alibaba- Healthcare app
Figure 28: Dangdang.com - Usage of Online Space
Figure 29: Dangdang.com - Organized Product Page
Figure 30: Dangdang.com - Product display tool
Figure 31: Dangdang Inc. - Customer Review section
Figure 32: Dangdang Mobile app
Figure 33: Yixun.com- Usage of Online Space
Figure 34: Yixun.com - Organized Product Page
Figure 35: JD.com - Product Image and Zoom-In Tool
Figure 36: Yixun.com - Customer Review Section
Figure 37: Yixun - Android Applications
Figure 38: Carrefour Smart Shopping Application
Figure 39: Vancl - Star Blog
Figure 40: The Triangulated Market Sizing Methodology
