Synopsis
Provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design.
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
Scope
Understand the consumer behaviour and online trends in Italy.
Understand which products will be the major winners and losers in the coming years.
Learn from best practice approaches outlined in the case studies of leading online retailers.
Improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
Assess the impact of economic recession and recovery on market growth.
Summary
Why was the report written?
“Consumer Attitudes and Online Retail Development in Italy, 2013” is the result of Canadean’s extensive market research covering the online retail industry in Italy. It provides the magnitude, growth, share, and dynamics of the online retail market in Italy. It is an essential tool for companies active across Italy’s online retail value chain and for new companies considering entry into Italy’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Italy’s online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
What is the current market landscape and what is changing?
Online retailing is emerging in Italy as more and more consumers get comfortable looking for product information and make purchases online.
What are the key drivers behind recent market changes?
Online retailing in Italy continues to grow with the rise in the number of active internet users and online buyers through smartphones, tablets and other mobile devices.
Reasons To Buy
In spite of high growth in channel sales, Italy lacks behind other European countries in terms of online buyer penetration.
1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of Italy Online Shopping Environment
3.1.1 Increasing internet penetration will fuel online retailing
3.1.2 High speed broadband connectivity is spreading in Italy
3.1.3 More than half of the Italian mobile population owns a smartphone
3.2 Consumer Attitudes and Behavior
3.2.1 M-commerce is gaining popularity in Italy
3.2.2 Online retailers are using social media for promoting their websites
3.2.3 Private sales sites are booming in Italy
3.2.4 Despite prolonged recession, online fashion retailing is growing
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 Italy online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 Italy retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2012
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, news and stationery categories: market size and forecasts
4.3.10 Sports and leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and garden categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Italy
5.1 Retailer 1: Yoox.com
5.1.1 Business Description
5.1.2 Site Experience
5.2 Retailer 2: Esselunga
5.2.1 Business Description
5.2.2 Site Experience
5.3 Other Innovative Retailers in Italy
5.3.1 Zalando
5.3.2 Privalia
6 Appendix
6.1 Definitions
6.1.1 This report provides 2012 actual sales; while forecasts are provided for 2013 – 2017
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Canadean
6.4 Disclaimer
List of Tables
Table 1: Online Retail Sales in Italy
Table 2: Italy Online vs. Offline Retail Sales and Forecast (EUR bn), 2007–2017
Table 3: Italy Online vs. Offline Retail Sales and Forecast (USD bn),2007–2017
Table 4: Italy Online vs. Offline Retail Sales and Forecast (% Share), 2007–2017
Table 5: Italy Online Sales vs. Global Average
Table 6: Italy Online Sales vs. Asia-Pacific
Table 7: Italy Overall Retail Segmentation (EUR bn) by Channel Group, 2007–2017
Table 8: Italy Channel Retail Sales and Forecast (EUR bn) by Channel Group, 2007–2017
Table 9: Italy Channel Retail Sales and Forecast (USD bn) by Channel Group, 2007–2017
Table 10: Italy Channel Retail Sales and Forecast (% Share) by Channel Group, 2007–2017
Table 11: Italy Channel Retail Sales and Forecast (EUR bn) by Channel, 2007–2017
Table 12: Italy Channel Retail Sales and Forecast (USD bn) by Channel, 2007–2017
Table 13: Italy Retail Sales Split (EUR bn), Online vs. Offline, 2012
Table 14: Italy Retail Sales Split (USD mn), Online vs. Offline, 2012
Table 15: Italy Online Retailers Market Dynamics by Category Group, 2007–2017
Table 16: Italy Online Retail Sales and Forecast (EUR bn) by Category Group, 2007–2017
Table 17: Italy Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Table 18: Italy Total and Online Retail Sales in Food and Grocery Categories (EUR bn), 2007–2017
Table 19: Italy Total and Online Retail Sales in Food and Grocery Categories (USD mn), 2007–2017
Table 20: Italy Total and Online Retail Sales in Electrical and Electronics Categories (EUR bn), 2007–2017
Table 21: Italy Total and Online Retail Sales in Electrical and Electronics Categories (USD mn), 2007–2017
Table 22: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR bn), 2007–2017
Table 23: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (USD mn), 2007–2017
Table 24: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR bn), 2007–2017
Table 25: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD mn), 2007–2017
Table 26: Italy Total and Online Retail Sales in Books, News and Stationery Categories (EUR bn), 2007–2017
Table 27: Italy Total and Online Retail Sales in Books, News and Stationery Categories (USD mn), 2007–2017
Table 28: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR bn), 2007–2017
Table 29: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD mn), 2007–2017
Table 30: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR bn), 2007–2017
Table 31: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD mn), 2007–2017
Table 32: Italy Total and Online Retail Sales in Home and Garden Products Categories (EUR bn), 2007–2017
Table 33: Italy Total and Online Retail Sales in Home and Garden Products Categories (USD mn), 2007–2017
Table 34: Italy Exchange Rate EUR–USD (Annual Average), 2007–2012
Table 35: Italy Exchange Rate EUR–USD (Annual Average), 2013–2017 Forecasts
Table 36: Canadean Retail Channel Definitions
Table 37: Canadean Retail Category Definitions
Table 38: Canadean Retail Country Coverage
List Of Figures
Figure 1: Share of online retail sales in total retail sales
Figure 2: Total Internet Users and Penetration, 2007–2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
Figure 4: Mobile Phone Subscribers and Penetration, 2007-2012
Figure 5: Rise of M-commerce in Italy
Figure 6: Private sales sites in Italy
Figure 7: Growth of clothing and footwear category through online channel compared to traditional channel
Figure 8: Italy Online and Offline Retail Sales and Forecast (USD bn), 2007–2017
Figure 9: Italy Online Sales vs. Global Average (% of Total Retail)
Figure 10: Italy Online Sales vs. Western Europe Countries Average (% of Total Retail)
Figure 11: Italy Overall Retail Market Dynamics by Channel Group, 2007–2017
Figure 12: Italy Retail Sales and Forecast (EUR bn) by Channel Group, 2007–2017
Figure 13: Italy Retail Sales, Online vs. Offline, 2012
Figure 14: Italy Online Retailers Market Dynamics by Category Group, 2007–2017
Figure 15: Italy Online Retail Sales and Forecast (USD mn) by Category Group, 2007–2017
Figure 16: Yoox: Home Page
Figure 17: Yoox: Page Layout
Figure 18: Yoox: Product View
Figure 19: Yoox: Mobile Apps
Figure 20: Esselunga: Use of Online Space
Figure 21: Esselunga: Product Information
Figure 22: Zalando: Home Page
Figure 23: Privalia: Homepage
Figure 24: The Triangulated Market Sizing Methodology
