Synopsis
This report provides the results for the Bakery & Cereals market in France from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Baking Ingredients, Baking Mixes, Bread & Rolls, Cakes, Pastries & Sweet Pies, Cereal Bars, Cereals, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods and Savory Biscuits.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Bakery & Cereals market in France face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Bakery & Cereals market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
The weak state of the French economy has led consumers to review their consumption of most CPG products, including Bakery & Cereals. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. However, as consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Bakery & Cereals Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Baking Ingredients
2.2.2 Baking Mixes
2.2.3 Bread & Rolls
2.2.4 Cakes, Pastries & Sweet Pies
2.2.5 Cereal Bars
2.2.6 Cereals
2.2.7 Cookies (sweet Biscuits)
2.2.8 Dough Products
2.2.9 Energy Bars
2.2.10 Morning Goods
2.2.11 Savory Biscuits
2.3 Behavioral Trends and Market Value
2.3.1 Baking Ingredients
2.3.2 Baking Mixes
2.3.3 Bread & Rolls
2.3.4 Cakes, Pastries & Sweet Pies
2.3.5 Cereal Bars
2.3.6 Cereals
2.3.7 Cookies (sweet Biscuits)
2.3.8 Dough Products
2.3.9 Energy Bars
2.3.10 Morning Goods
2.3.11 Savory Biscuits
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Baking Ingredients
3.1.2 Baking Mixes
3.1.3 Bread & Rolls
3.1.4 Cakes, Pastries & Sweet Pies
3.1.5 Cereal Bars
3.1.6 Cereals
3.1.7 Cookies (sweet Biscuits)
3.1.8 Dough Products
3.1.9 Energy Bars
3.1.10 Morning Goods
3.1.11 Savory Biscuits
3.2 Consumer Profiles by Product Category
3.2.1 Baking Ingredients
3.2.2 Baking Mixes
3.2.3 Bread & Rolls
3.2.4 Cakes, Pastries & Sweet Pies
3.2.5 Cereal Bars
3.2.6 Cereals
3.2.7 Cookies (sweet Biscuits)
3.2.8 Dough Products
3.2.9 Energy Bars
3.2.10 Morning Goods
3.2.11 Savory Biscuits
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Bakery & Cereals Brand Choice and Private Label Shares
4.2.1 Baking Ingredients
4.2.2 Baking Mixes
4.2.3 Bread & Rolls
4.2.4 Cakes, Pastries & Sweet Pies
4.2.5 Cereal Bars
4.2.6 Cereals
4.2.7 Cookies (sweet Biscuits)
4.2.8 Dough Products
4.2.9 Energy Bars
4.2.10 Morning Goods
4.2.11 Savory Biscuits
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Bakery & Cereals
5.1.2 Baking Ingredients
5.1.3 Baking Mixes
5.1.4 Bread & Rolls
5.1.5 Cakes, Pastries & Sweet Pies
5.1.6 Cereal Bars
5.1.7 Cereals
5.1.8 Cookies (sweet Biscuits)
5.1.9 Dough Products
5.1.10 Energy Bars
5.1.11 Morning Goods
5.1.12 Savory Biscuits
6 Consumption Impact: Market Valuation
6.1 Bakery & Cereals Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Bakery & Cereals Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Bakery & Cereals Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Bakery & Cereals
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Baking Ingredients
7.2.2 Retail Share by Volume - Baking Mixes
7.2.3 Retail Share by Volume - Bread & Rolls
7.2.4 Retail Share by Volume - Cakes, Pastries & Sweet Pies
7.2.5 Retail Share by Volume - Cereal Bars
7.2.6 Retail Share by Volume - Cereals
7.2.7 Retail Share by Volume - Cookies (sweet Biscuits)
7.2.8 Retail Share by Volume - Dough Products
7.2.9 Retail Share by Volume - Energy Bars
7.2.10 Retail Share by Volume - Morning Goods
7.2.11 Retail Share by Volume - Savory Biscuits
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Auchan Switching Analysis
7.3.4 Carrefour Switching Analysis
7.3.5 Casino Switching Analysis
7.3.6 Cora Switching Analysis
7.3.7 ITM (Intermarché) Switching Analysis
7.3.8 Leclerc Switching Analysis
7.3.9 Metro Group Switching Analysis
7.3.10 Monoprix Switching Analysis
7.3.11 Système U Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Bakery & Cereals, by Retailer Used
7.4.1 Auchan
7.4.2 Carrefour
7.4.3 Casino
7.4.4 Cora
7.4.5 ITM (Intermarché)
7.4.6 Leclerc
7.4.7 Monoprix
7.4.8 Système U
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Bakery & Cereals Market
Table 2: Foreign Exchange Rate – Euro Vs. US$, 2011
Table 3: France Survey Respondent Profile (weighted), 2011
Table 4: France Bakery & Cereals Value Share (%), by Age Groups, 2011
Table 5: France Bakery & Cereals Value Share (%), by Gender, 2011
Table 6: France Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: France Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Table 8: France Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Table 9: France Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Table 10: France Baking Ingredients Consumer Group Share (% market value), 2011
Table 11: France Baking Mixes Consumer Group Share (% market value), 2011
Table 12: France Bread & Rolls Consumer Group Share (% market value), 2011
Table 13: France Cakes, Pastries & Sweet Pies Consumer Group Share (% market value), 2011
Table 14: France Cereal Bars Consumer Group Share (% market value), 2011
Table 15: France Cereals Consumer Group Share (% market value), 2011
Table 16: France Cookies (sweet Biscuits) Consumer Group Share (% market value), 2011
Table 17: France Dough Products Consumer Group Share (% market value), 2011
Table 18: France Energy Bars Consumer Group Share (% market value), 2011
Table 19: France Morning Goods Consumer Group Share (% market value), 2011
Table 20: France Savory Biscuits Consumer Group Share (% market value), 2011
Table 21: France Total Baking Ingredients Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: France Total Baking Mixes Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: France Total Bread & Rolls Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: France Total Cakes, Pastries & Sweet Pies Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 25: France Total Cereal Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 26: France Total Cereals Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 27: France Total Cookies (sweet Biscuits) Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 28: France Total Dough Products Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 29: France Total Energy Bars Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 30: France Total Morning Goods Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 31: France Total Savory Biscuits Value (Euro millions) and Value Share Influenced by Behavioral Trends, 2011
Table 32: France Baking Ingredients Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: France Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: France Baking Mixes Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: France Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: France Bread & Rolls Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: France Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: France Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 39: France Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 40: France Cereal Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 41: France Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 42: France Cereals Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 43: France Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 44: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 45: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 46: France Dough Products Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 47: France Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 48: France Energy Bars Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 49: France Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 50: France Morning Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 51: France Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 52: France Savory Biscuits Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 53: France Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 54: France Baking Ingredients Consumer Profiles (% consumers by sub-group), 2011
Table 55: France Baking Mixes Consumer Profiles (% consumers by sub-group), 2011
Table 56: France Bread & Rolls Consumer Profiles (% consumers by sub-group), 2011
Table 57: France Cakes, Pastries & Sweet Pies Consumer Profiles (% consumers by sub-group), 2011
Table 58: France Cereal Bars Consumer Profiles (% consumers by sub-group), 2011
Table 59: France Cereals Consumer Profiles (% consumers by sub-group), 2011
Table 60: France Cookies (sweet Biscuits) Consumer Profiles (% consumers by sub-group), 2011
Table 61: France Dough Products Consumer Profiles (% consumers by sub-group), 2011
Table 62: France Energy Bars Consumer Profiles (% consumers by sub-group), 2011
Table 63: France Morning Goods Consumer Profiles (% consumers by sub-group), 2011
Table 64: France Savory Biscuits Consumer Profiles (% consumers by sub-group), 2011
Table 65: France Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 66: France Baking Ingredients Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 67: France Baking Mixes Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 68: France Bread & Rolls Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 69: France Cakes, Pastries & Sweet Pies Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 70: France Cereal Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 71: France Cereals Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 72: France Cookies (sweet Biscuits) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 73: France Dough Products Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 74: France Energy Bars Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 75: France Morning Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 76: France Savory Biscuits Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 77: France, Overall Bakery & Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 78: France, Baking Ingredients: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 79: France, Baking Mixes: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 80: France, Bread & Rolls: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 81: France, Cakes, Pastries & Sweet Pies: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 82: France, Cereal Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 83: France, Cereals: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 84: France, Cookies (sweet Biscuits): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 85: France, Dough Products: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 86: France, Energy Bars: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 87: France, Morning Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 88: France, Savory Biscuits: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 89: France Bakery & Cereals Market Value (Euro million), by Category, 2011
Table 90: France Bakery & Cereals Market Value (US$ million), by Category, 2011
Table 91: France Bakery & Cereals Market Volume (Kg m), by Category, 2011
Table 92: France Bakery & Cereals Market Share (US$ million), by Category, 2011
Table 93: France Bakery & Cereals Expenditure Per Capita (Euro), by Category, 2011
Table 94: France Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Table 95: France Bakery & Cereals Expenditure Per Household (Euro), by Category
Table 96: France Bakery & Cereals Expenditure Per Household (US$), by Category
Table 97: France Bakery & Cereals Market Volume Share (Kg m), by Category, 2011
Table 98: France Bakery & Cereals Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 99: France Bakery & Cereals Consumption Per Household (Kg m / Households m), by Category, 2011
Table 100: France Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 101: France Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 102: France Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 103: France Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 104: France Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 105: France Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 106: France Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 107: France Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 108: France Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 109: France Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 110: France Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 111: France Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 112: France: Switchers to Aldi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 113: France: Switchers From Aldi for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 114: France: Switchers to Auchan for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 115: France: Switchers From Auchan for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 116: France: Switchers to Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 117: France: Switchers From Carrefour for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 118: France: Switchers to Casino for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 119: France: Switchers From Casino for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 120: France: Switchers to Cora for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 121: France: Switchers From Cora for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 122: France: Switchers to ITM (Intermarché) for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 123: France: Switchers From ITM (Intermarché) for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 124: France: Switchers to Leclerc for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 125: France: Switchers From Leclerc for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 126: France: Switchers to Metro Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 127: France: Switchers From Metro Group for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 128: France: Switchers to Monoprix for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 129: France: Switchers From Monoprix for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 130: France: Switchers to Système U for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 131: France: Switchers From Système U for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 132: France: Switchers to Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 133: France: Switchers From Other for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 134: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Auchan (% by Subgroup, as tracked by the Survey), 2011
Table 135: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 136: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Casino (% by Subgroup, as tracked by the Survey), 2011
Table 137: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Cora (% by Subgroup, as tracked by the Survey), 2011
Table 138: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From ITM (Intermarché) (% by Subgroup, as tracked by the Survey), 2011
Table 139: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Leclerc (% by Subgroup, as tracked by the Survey), 2011
Table 140: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Monoprix (% by Subgroup, as tracked by the Survey), 2011
Table 141: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Système U (% by Subgroup, as tracked by the Survey), 2011
Table 142: France: Profile of Bakery & Cereals Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: France Bakery & Cereals Value Share (%), by Age Groups, 2011
Figure 3: France Bakery & Cereals Value Share (%), by Gender, 2011
Figure 4: France Bakery & Cereals Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: France Bakery & Cereals Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: France Bakery & Cereals Value Share (%) by Wealth Groups, 2011
Figure 7: France Bakery & Cereals Value Share (%) by Busy Lives Groups, 2011
Figure 8: France Baking Ingredients Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: France Baking Ingredients Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: France Baking Mixes Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: France Baking Mixes Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: France Bread & Rolls Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: France Bread & Rolls Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: France Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: France Cakes, Pastries & Sweet Pies Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: France Cereal Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: France Cereal Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: France Cereals Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: France Cereals Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: France Cookies (sweet Biscuits) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: France Dough Products Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 23: France Dough Products Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 24: France Energy Bars Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 25: France Energy Bars Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 26: France Morning Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 27: France Morning Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 28: France Savory Biscuits Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 29: France Savory Biscuits Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 30: France Bakery & Cereals Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 31: France Bakery & Cereals Market Share (US$ million), by Category, 2011
Figure 32: France Bakery & Cereals Expenditure Per Capita (US$), by Category, 2011
Figure 33: France Bakery & Cereals Expenditure Per Household (US$), by Category
Figure 34: France Bakery & Cereals Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 35: France Baking Ingredients Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 36: France Baking Mixes Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 37: France Bread & Rolls Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 38: France Cakes, Pastries & Sweet Pies Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 39: France Cereal Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 40: France Cereals Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 41: France Cookies (sweet Biscuits) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 42: France Dough Products Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 43: France Energy Bars Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 44: France Morning Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 45: France Savory Biscuits Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 46: France: People Who Have Switched Retailer for their Bakery & Cereals Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
