Synopsis
This report provides the results for the Chilled & Deli Food market in the US from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-packed Sandwiches, Prepared Salads and Savory Baked Goods.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Chilled & Deli Food market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Chilled & Deli Food market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the retail market has been characterized by an increased amount of discount and own-brand products. Cured Meats, Fermented Meats, Pates, Pies & Savory Appetizers, Pre-packed Sandwiches, Prepared Salads, Savory Baked Goods are not considered essential items and therefore consumption patterns have not been comparatively affected. Market volume of pre-packed sandwiches in the US is likely to remain flat as consumption patterns across age groups remain similar. Besides, demographic trend in the US is unlikely to record any changes.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Chilled & Deli Foods Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Cured Meats
2.2.2 Fermented Meats
2.2.3 Pates
2.2.4 Pies & Savory Appetizers
2.2.5 Pre-packed Sandwiches
2.2.6 Prepared Salads
2.2.7 Savory Baked Goods
2.3 Behavioral Trends and Market Value
2.3.1 Cured Meats
2.3.2 Fermented Meats
2.3.3 Pates
2.3.4 Pies & Savory Appetizers
2.3.5 Pre-packed Sandwiches
2.3.6 Prepared Salads
2.3.7 Savory Baked Goods
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Cured Meats
3.1.2 Fermented Meats
3.1.3 Pates
3.1.4 Pies & Savory Appetizers
3.1.5 Pre-packed Sandwiches
3.1.6 Prepared Salads
3.1.7 Savory Baked Goods
3.2 Consumer Profiles by Product Category
3.2.1 Cured Meats
3.2.2 Fermented Meats
3.2.3 Pates
3.2.4 Pies & Savory Appetizers
3.2.5 Pre-packed Sandwiches
3.2.6 Prepared Salads
3.2.7 Savory Baked Goods
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Chilled & Deli Foods Brand Choice and Private Label Shares
4.2.1 Cured Meats
4.2.2 Fermented Meats
4.2.3 Pates
4.2.4 Pies & Savory Appetizers
4.2.5 Pre-packed Sandwiches
4.2.6 Prepared Salads
4.2.7 Savory Baked Goods
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Chilled & Deli Foods
5.1.2 Cured Meats
5.1.3 Fermented Meats
5.1.4 Pates
5.1.5 Pies & Savory Appetizers
5.1.6 Pre-packed Sandwiches
5.1.7 Prepared Salads
5.1.8 Savory Baked Goods
6 Consumption Impact: Market Valuation
6.1 Chilled & Deli Foods Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Chilled & Deli Foods Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Chilled & Deli Foods Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Chilled & Deli Foods
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Cured Meats
7.2.2 Retail Share by Volume - Fermented Meats
7.2.3 Retail Share by Volume - Pates
7.2.4 Retail Share by Volume - Pies & Savory Appetizers
7.2.5 Retail Share by Volume - Pre-packed Sandwiches
7.2.6 Retail Share by Volume - Prepared Salads
7.2.7 Retail Share by Volume - Savory Baked Goods
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Costco Switching Analysis
7.3.3 Kroger Switching Analysis
7.3.4 Safeway Switching Analysis
7.3.5 Wal-Mart Switching Analysis
7.3.6 Other Switching Analysis
7.4 Profiles of End-Consumers of Chilled & Deli Foods, by Retailer Used
7.4.1 Costco
7.4.2 Kroger
7.4.3 Publix
7.4.4 Safeway
7.4.5 Wal-Mart
7.4.6 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Chilled & Deli Foods Market
Table 2: United States Survey Respondent Profile (weighted), 2011
Table 3: United States Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Table 4: United States Chilled & Deli Foods Value Share (%), by Gender, 2011
Table 5: United States Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Table 6: United States Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Table 7: United States Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Table 8: United States Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Table 9: United States Cured Meats Consumer Group Share (% market value), 2011
Table 10: United States Fermented Meats Consumer Group Share (% market value), 2011
Table 11: United States Pates Consumer Group Share (% market value), 2011
Table 12: United States Pies & Savory Appetizers Consumer Group Share (% market value), 2011
Table 13: United States Pre-packed Sandwiches Consumer Group Share (% market value), 2011
Table 14: United States Prepared Salads Consumer Group Share (% market value), 2011
Table 15: United States Savory Baked Goods Consumer Group Share (% market value), 2011
Table 16: United States Total Cured Meats Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: United States Total Fermented Meats Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United States Total Pates Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United States Total Pies & Savory Appetizers Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United States Total Pre-packed Sandwiches Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United States Total Prepared Salads Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United States Total Savory Baked Goods Value (US Dollar millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United States Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 24: United States Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 25: United States Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 26: United States Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 27: United States Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 28: United States Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 29: United States Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 30: United States Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 31: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 32: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 33: United States Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 34: United States Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 35: United States Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 36: United States Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 37: United States Cured Meats Consumer Profiles (% consumers by sub-group), 2011
Table 38: United States Fermented Meats Consumer Profiles (% consumers by sub-group), 2011
Table 39: United States Pates Consumer Profiles (% consumers by sub-group), 2011
Table 40: United States Pies & Savory Appetizers Consumer Profiles (% consumers by sub-group), 2011
Table 41: United States Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2011
Table 42: United States Prepared Salads Consumer Profiles (% consumers by sub-group), 2011
Table 43: United States Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2011
Table 44: United States Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 45: United States Cured Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 46: United States Fermented Meats Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: United States Pates Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: United States Pies & Savory Appetizers Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: United States Pre-packed Sandwiches Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: United States Prepared Salads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: United States Savory Baked Goods Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: United States, Overall Chilled & Deli Foods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 53: United States, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: United States, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: United States, Pates: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: United States, Pies & Savory Appetizers: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: United States, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: United States, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: United States, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: United States Chilled & Deli Foods Market Value (US Dollar million), by Category, 2011
Table 61: United States Chilled & Deli Foods Market Volume (Kg m), by Category, 2011
Table 62: United States Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Table 63: United States Chilled & Deli Foods Expenditure Per Capita (US Dollar), by Category, 2011
Table 64: United States Chilled & Deli Foods Expenditure Per Household (US Dollar), by Category
Table 65: United States Chilled & Deli Foods Market Volume Share (Kg m), by Category, 2011
Table 66: United States Chilled & Deli Foods Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 67: United States Chilled & Deli Foods Consumption Per Household (Kg m / Households m), by Category, 2011
Table 68: United States Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 69: United States Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 70: United States Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 71: United States Pates Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 72: United States Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 73: United States Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: United States Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: United States Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: United States: Switchers to Costco for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: United States: Switchers From Costco for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: United States: Switchers to Kroger for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: United States: Switchers From Kroger for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: United States: Switchers to Safeway for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: United States: Switchers From Safeway for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: United States: Switchers to Wal-Mart for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: United States: Switchers From Wal-Mart for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: United States: Switchers to Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: United States: Switchers From Other for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: United States: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Costco (% by Subgroup, as tracked by the Survey), 2011
Table 87: United States: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Kroger (% by Subgroup, as tracked by the Survey), 2011
Table 88: United States: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Publix (% by Subgroup, as tracked by the Survey), 2011
Table 89: United States: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Safeway (% by Subgroup, as tracked by the Survey), 2011
Table 90: United States: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 91: United States: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United States Chilled & Deli Foods Value Share (%), by Age Groups, 2011
Figure 3: United States Chilled & Deli Foods Value Share (%), by Gender, 2011
Figure 4: United States Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United States Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United States Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011
Figure 7: United States Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011
Figure 8: United States Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United States Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United States Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United States Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United States Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United States Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United States Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United States Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United States Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United States Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United States Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United States Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United States Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United States Chilled & Deli Foods Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: United States Chilled & Deli Foods Market Share (US$ million), by Category, 2011
Figure 24: United States Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011
Figure 25: United States Chilled & Deli Foods Expenditure Per Household (US$), by Category
Figure 26: United States Chilled & Deli Foods Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: United States Cured Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: United States Fermented Meats Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: United States Pates Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: United States Pies & Savory Appetizers Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: United States Pre-packed Sandwiches Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: United States Prepared Salads Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: United States Savory Baked Goods Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: United States: People Who Have Switched Retailer for their Chilled & Deli Foods Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
