Synopsis
This report provides the results for the Meat market in China from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: the Ambient Meat, Cooked Meats – Counter, Cooked Meats -Packaged, Fresh Meat (counter), Frozen Meat, Raw Packaged Meat- Processed and Raw Packaged Meat-whole cuts markets.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Meat market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As the country undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging behaviors of Chinese consumers will be fundamental to future growth. The ability to target the specific trends that encourage consumers to consume certain brands or categories will be key for future success.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Meat Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Meat
2.2.2 Cooked Meats - Counter
2.2.3 Cooked Meats - Packaged
2.2.4 Fresh Meat (counter)
2.2.5 Frozen Meat
2.2.6 Raw Packaged Meat - processed
2.2.7 Raw Packaged Meat - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Meat
2.3.2 Cooked Meats - Counter
2.3.3 Cooked Meats - Packaged
2.3.4 Fresh Meat (counter)
2.3.5 Frozen Meat
2.3.6 Raw Packaged Meat - processed
2.3.7 Raw Packaged Meat - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Meat
3.1.2 Cooked Meats - Counter
3.1.3 Cooked Meats - Packaged
3.1.4 Fresh Meat (counter)
3.1.5 Frozen Meat
3.1.6 Raw Packaged Meat - processed
3.1.7 Raw Packaged Meat - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats - Counter
3.2.3 Cooked Meats - Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.2.6 Raw Packaged Meat - processed
3.2.7 Raw Packaged Meat - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Meat Brand Choice and Private Label Shares
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
4.2.6 Raw Packaged Meat - processed
4.2.7 Raw Packaged Meat - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Meat
5.1.2 Ambient Meat
5.1.3 Cooked Meats - Counter
5.1.4 Cooked Meats - Packaged
5.1.5 Fresh Meat (counter)
5.1.6 Frozen Meat
5.1.7 Raw Packaged Meat - processed
5.1.8 Raw Packaged Meat - whole cuts
6 Consumption Impact: Market Valuation
6.1 Meat Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Meat Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Meat Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume Share of Organized Retail
7.1.1 Retailer Share by Volume of Organized Retail in Meat
7.2 Retailer Volume Share of Organized Retail by Category
7.2.1 Retail Share by Volume of Organized Retail - Ambient Meat
7.2.2 Retail Share by Volume of Organized Retail - Cooked Meats - Counter
7.2.3 Retail Share by Volume of Organized Retail - Cooked Meats - Packaged
7.2.4 Retail Share by Volume of Organized Retail - Fresh Meat (counter)
7.2.5 Retail Share by Volume of Organized Retail - Frozen Meat
7.2.6 Retail Share by Volume of Organized Retail - Raw Packaged Meat - processed
7.2.7 Retail Share by Volume of Organized Retail - Raw Packaged Meat - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 A-Best Supermarket Co., Ltd Switching Analysis
7.3.3 Carrefour China Switching Analysis
7.3.4 Dashang Group Switching Analysis
7.3.5 Metro Cash & Carry Switching Analysis
7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching Analysis
7.3.7 Tesco China Switching Analysis
7.3.8 Trust Mart Switching Analysis
7.3.9 Wal-Mart Super center, China Switching Analysis
7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching Analysis
7.3.11 Wumart Stores. Group Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Meat, by Retailer Used
7.4.1 A-Best Supermarket Co., Ltd
7.4.2 Carrefour China
7.4.3 Dashang Group
7.4.4 Metro Cash & Carry
7.4.5 New Cooperation Joint-stock trade chain CO., Ltd.
7.4.6 Tesco China
7.4.7 Trust Mart
7.4.8 Wal-Mart Super center, China
7.4.9 Wuhan Zhongbai Group Co., Ltd.
7.4.10 Wumart Stores. Group
7.4.11 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Meat Market
Table 2: Foreign Exchange Rate – CNY Vs. US$, 2011
Table 3: China Survey Respondent Profile (weighted), 2011
Table 4: China Meat Value Share (%), by Age Groups, 2011
Table 5: China Meat Value Share (%), by Gender, 2011
Table 6: China Meat Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: China Meat Value Share (%) by Education Level Achieved Groups, 2011
Table 8: China Meat Value Share (%) by Wealth Groups, 2011
Table 9: China Meat Value Share (%) by Busy Lives Groups, 2011
Table 10: China Ambient Meat Consumer Group Share (% market value), 2011
Table 11: China Cooked Meats - Counter Consumer Group Share (% market value), 2011
Table 12: China Cooked Meats - Packaged Consumer Group Share (% market value), 2011
Table 13: China Fresh Meat (counter) Consumer Group Share (% market value), 2011
Table 14: China Frozen Meat Consumer Group Share (% market value), 2011
Table 15: China Raw Packaged Meat - processed Consumer Group Share (% market value), 2011
Table 16: China Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2011
Table 17: China Total Ambient Meat Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: China Total Cooked Meats - Counter Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: China Total Cooked Meats - Packaged Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: China Total Fresh Meat (counter) Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: China Total Frozen Meat Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: China Total Raw Packaged Meat - processed Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: China Total Raw Packaged Meat - whole cuts Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: China Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: China Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: China Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: China Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: China Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: China Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: China Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: China Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: China Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: China Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: China Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: China Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: China Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: China Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: China Ambient Meat Consumer Profiles (% consumers by sub-group), 2011
Table 39: China Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2011
Table 40: China Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2011
Table 41: China Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 42: China Frozen Meat Consumer Profiles (% consumers by sub-group), 2011
Table 43: China Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2011
Table 44: China Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 45: China Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: China Ambient Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: China Cooked Meats - Counter Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: China Cooked Meats - Packaged Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: China Fresh Meat (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: China Frozen Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: China Raw Packaged Meat - processed Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: China Raw Packaged Meat - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: China, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: China, Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: China, Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: China, Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: China, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: China, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: China, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: China, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: China Meat Market Value (Yuan Renminbi million), by Category, 2011
Table 62: China Meat Market Value (US$ million), by Category, 2011
Table 63: China Meat Market Volume (Kg m), by Category, 2011
Table 64: China Meat Market Share (US$ million), by Category, 2011
Table 65: China Meat Expenditure Per Capita (Yuan Renminbi), by Category, 2011
Table 66: China Meat Expenditure Per Capita (US$), by Category, 2011
Table 67: China Meat Expenditure Per Household (Yuan Renminbi), by Category, 2011
Table 68: China Meat Expenditure Per Household (US$), by Category, 2011
Table 69: China Meat Market Volume Share (Kg m), by Category, 2011
Table 70: China Meat Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: China Meat Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: China Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 73: China Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 74: China Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 75: China Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 76: China Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 77: China Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 78: China Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 79: China Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 80: China: Switchers to A-Best Supermarket Co., Ltd for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: China: Switchers From A-Best Supermarket Co., Ltd for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: China: Switchers to Carrefour China for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: China: Switchers From Carrefour China for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: China: Switchers to Dashang Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: China: Switchers From Dashang Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: China: Switchers to Metro Cash & Carry for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: China: Switchers From Metro Cash & Carry for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: China: Switchers to Tesco China for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: China: Switchers From Tesco China for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: China: Switchers to Trust Mart for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: China: Switchers From Trust Mart for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: China: Switchers to Wal-Mart Super center, China for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: China: Switchers From Wal-Mart Super center, China for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: China: Switchers to Wumart Stores. Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: China: Switchers From Wumart Stores. Group for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: China: Switchers to Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: China: Switchers From Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: China: Profile of Meat Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup, as tracked by the Survey), 2011
Table 103: China: Profile of Meat Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup, as tracked by the Survey), 2011
Table 104: China: Profile of Meat Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup, as tracked by the Survey), 2011
Table 105: China: Profile of Meat Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup, as tracked by the Survey), 2011
Table 106: China: Profile of Meat Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 107: China: Profile of Meat Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup, as tracked by the Survey), 2011
Table 108: China: Profile of Meat Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup, as tracked by the Survey), 2011
Table 109: China: Profile of Meat Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup, as tracked by the Survey), 2011
Table 110: China: Profile of Meat Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup, as tracked by the Survey), 2011
Table 111: China: Profile of Meat Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup, as tracked by the Survey), 2011
Table 112: China: Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: China Meat Value Share (%), by Age Groups, 2011
Figure 3: China Meat Value Share (%), by Gender, 2011
Figure 4: China Meat Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: China Meat Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: China Meat Value Share (%) by Wealth Groups, 2011
Figure 7: China Meat Value Share (%) by Busy Lives Groups, 2011
Figure 8: China Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: China Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: China Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: China Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: China Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: China Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: China Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: China Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: China Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: China Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: China Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: China Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: China Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: China Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: China Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: China Meat Market Share (US$ million), by Category, 2011
Figure 24: China Meat Expenditure Per Capita (US$), by Category, 2011
Figure 25: China Meat Expenditure Per Household (US$), by Category, 2011
Figure 26: China Meat Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 27: China Ambient Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: China Cooked Meats - Counter Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 29: China Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 30: China Fresh Meat (counter) Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 31: China Frozen Meat Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 32: China Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 33: China Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 34: China: People Who Have Switched Retailer for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
