Synopsis
This report provides the results for the Meat market in the UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as organized retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Ambient Meat, Chilled Raw Packaged Meat - processed, Chilled Raw Packaged Meat - whole cuts, Cooked Meats – Packaged, Cooked Meats - Counter, Fresh Meat (counter) and Frozen Meat.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Meat market face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is knowing just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Meat market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As consumer confidence increases proportionally to economic recovery, consumer trends will be directly affected. Since the global financial crisis of 2008–2009 the organized retail market has been characterized by an increased amount of discount and own-brand products. The weak UK economy has forced consumers to evaluate their consumption patterns across most CPG categories, including Meat. This makes it essential to understand what pockets of growth might exist and whether these represent value or volume opportunities.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Meat Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Ambient Meat
2.2.2 Cooked Meats - Counter
2.2.3 Cooked Meats - Packaged
2.2.4 Fresh Meat (counter)
2.2.5 Frozen Meat
2.2.6 Raw Packaged Meat - processed
2.2.7 Raw Packaged Meat - whole cuts
2.3 Behavioral Trends and Market Value
2.3.1 Ambient Meat
2.3.2 Cooked Meats - Counter
2.3.3 Cooked Meats - Packaged
2.3.4 Fresh Meat (counter)
2.3.5 Frozen Meat
2.3.6 Raw Packaged Meat - processed
2.3.7 Raw Packaged Meat - whole cuts
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Ambient Meat
3.1.2 Cooked Meats - Counter
3.1.3 Cooked Meats - Packaged
3.1.4 Fresh Meat (counter)
3.1.5 Frozen Meat
3.1.6 Raw Packaged Meat - processed
3.1.7 Raw Packaged Meat - whole cuts
3.2 Consumer Profiles by Product Category
3.2.1 Ambient Meat
3.2.2 Cooked Meats - Counter
3.2.3 Cooked Meats - Packaged
3.2.4 Fresh Meat (counter)
3.2.5 Frozen Meat
3.2.6 Raw Packaged Meat - processed
3.2.7 Raw Packaged Meat - whole cuts
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Meat Brand Choice and Private Label Shares
4.2.1 Ambient Meat
4.2.2 Cooked Meats - Counter
4.2.3 Cooked Meats - Packaged
4.2.4 Fresh Meat (counter)
4.2.5 Frozen Meat
4.2.6 Raw Packaged Meat - processed
4.2.7 Raw Packaged Meat - whole cuts
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Meat
5.1.2 Ambient Meat
5.1.3 Cooked Meats - Counter
5.1.4 Cooked Meats - Packaged
5.1.5 Fresh Meat (counter)
5.1.6 Frozen Meat
5.1.7 Raw Packaged Meat - processed
5.1.8 Raw Packaged Meat - whole cuts
6 Consumption Impact: Market Valuation
6.1 Meat Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Meat Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Meat Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share
7.1.1 Retailer Volume Share in Meat
7.2 Retailer Volume Share by Category
7.2.1 Retail Share by Volume - Ambient Meat
7.2.2 Retail Share by Volume - Cooked Meats - Counter
7.2.3 Retail Share by Volume - Cooked Meats - Packaged
7.2.4 Retail Share by Volume - Fresh Meat (counter)
7.2.5 Retail Share by Volume - Frozen Meat
7.2.6 Retail Share by Volume - Raw Packaged Meat - processed
7.2.7 Retail Share by Volume - Raw Packaged Meat - whole cuts
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Aldi Switching Analysis
7.3.3 Asda Switching Analysis
7.3.4 Co-Op/Somerfield Switching Analysis
7.3.5 Iceland Switching Analysis
7.3.6 Lidl Switching Analysis
7.3.7 M&S Switching Analysis
7.3.8 Morrisons Switching Analysis
7.3.9 Sainsbury's Switching Analysis
7.3.10 Tesco Switching Analysis
7.3.11 Waitrose Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Meat, by Retailer Used
7.4.1 Asda
7.4.2 Co-Op/Somerfield
7.4.3 Iceland
7.4.4 Lidl
7.4.5 Morrisons
7.4.6 Sainsbury's
7.4.7 Tesco
7.4.8 Waitrose
7.4.9 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Meat Market
Table 2: Foreign Exchange Rate – GBP Vs. US$, 2011
Table 3: United Kingdom Survey Respondent Profile (weighted), 2011
Table 4: United Kingdom Meat Value Share (%), by Age Groups, 2011
Table 5: United Kingdom Meat Value Share (%), by Gender, 2011
Table 6: United Kingdom Meat Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: United Kingdom Meat Value Share (%) by Education Level Achieved Groups, 2011
Table 8: United Kingdom Meat Value Share (%) by Wealth Groups, 2011
Table 9: United Kingdom Meat Value Share (%) by Busy Lives Groups, 2011
Table 10: United Kingdom Ambient Meat Consumer Group Share (% market value), 2011
Table 11: United Kingdom Cooked Meats - Counter Consumer Group Share (% market value), 2011
Table 12: United Kingdom Cooked Meats - Packaged Consumer Group Share (% market value), 2011
Table 13: United Kingdom Fresh Meat (counter) Consumer Group Share (% market value), 2011
Table 14: United Kingdom Frozen Meat Consumer Group Share (% market value), 2011
Table 15: United Kingdom Raw Packaged Meat - processed Consumer Group Share (% market value), 2011
Table 16: United Kingdom Raw Packaged Meat - whole cuts Consumer Group Share (% market value), 2011
Table 17: United Kingdom Total Ambient Meat Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: United Kingdom Total Cooked Meats - Counter Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: United Kingdom Total Cooked Meats - Packaged Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: United Kingdom Total Fresh Meat (counter) Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 21: United Kingdom Total Frozen Meat Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 22: United Kingdom Total Raw Packaged Meat - processed Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 23: United Kingdom Total Raw Packaged Meat - whole cuts Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011
Table 24: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 31: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 32: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 33: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 34: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 35: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 36: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 37: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 38: United Kingdom Ambient Meat Consumer Profiles (% consumers by sub-group), 2011
Table 39: United Kingdom Cooked Meats - Counter Consumer Profiles (% consumers by sub-group), 2011
Table 40: United Kingdom Cooked Meats - Packaged Consumer Profiles (% consumers by sub-group), 2011
Table 41: United Kingdom Fresh Meat (counter) Consumer Profiles (% consumers by sub-group), 2011
Table 42: United Kingdom Frozen Meat Consumer Profiles (% consumers by sub-group), 2011
Table 43: United Kingdom Raw Packaged Meat - processed Consumer Profiles (% consumers by sub-group), 2011
Table 44: United Kingdom Raw Packaged Meat - whole cuts Consumer Profiles (% consumers by sub-group), 2011
Table 45: United Kingdom Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 46: United Kingdom Ambient Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 47: United Kingdom Cooked Meats - Counter Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 48: United Kingdom Cooked Meats - Packaged Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 49: United Kingdom Fresh Meat (counter) Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 50: United Kingdom Frozen Meat Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 51: United Kingdom Raw Packaged Meat - processed Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 52: United Kingdom Raw Packaged Meat - whole cuts Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 53: United Kingdom, Overall Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 54: United Kingdom, Ambient Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 55: United Kingdom, Cooked Meats - Counter: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 56: United Kingdom, Cooked Meats - Packaged: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 57: United Kingdom, Fresh Meat (counter): Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 58: United Kingdom, Frozen Meat: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 59: United Kingdom, Raw Packaged Meat - processed: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 60: United Kingdom, Raw Packaged Meat - whole cuts: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 61: United Kingdom Meat Market Value (Pound Sterling million), by Category, 2011
Table 62: United Kingdom Meat Market Value (US$ million), by Category, 2011
Table 63: United Kingdom Meat Market Volume (Kg m), by Category, 2011
Table 64: United Kingdom Meat Market Share (US$ million), by Category, 2011
Table 65: United Kingdom Meat Expenditure Per Capita (Pound Sterling), by Category, 2011
Table 66: United Kingdom Meat Expenditure Per Capita (US$), by Category, 2011
Table 67: United Kingdom Meat Expenditure Per Household (Pound Sterling), by Category
Table 68: United Kingdom Meat Expenditure Per Household (US$), by Category
Table 69: United Kingdom Meat Market Volume Share (Kg m), by Category, 2011
Table 70: United Kingdom Meat Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 71: United Kingdom Meat Consumption Per Household (Kg m / Households m), by Category, 2011
Table 72: United Kingdom Meat Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Table 73: United Kingdom Ambient Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 74: United Kingdom Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 75: United Kingdom Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 76: United Kingdom Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 77: United Kingdom Frozen Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 78: United Kingdom Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 79: United Kingdom Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Table 80: United Kingdom Switchers to Aldi for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: United Kingdom Switchers From Aldi for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: United Kingdom Switchers to Asda for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: United Kingdom Switchers From Asda for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: United Kingdom Switchers to Co-Op/Somerfield for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 85: United Kingdom Switchers From Co-Op/Somerfield for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 86: United Kingdom Switchers to Iceland for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 87: United Kingdom Switchers From Iceland for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 88: United Kingdom Switchers to Lidl for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 89: United Kingdom Switchers From Lidl for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 90: United Kingdom Switchers to M&S for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 91: United Kingdom Switchers From M&S for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 92: United Kingdom Switchers to Morrisons for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 93: United Kingdom Switchers From Morrisons for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 94: United Kingdom Switchers to Sainsbury's for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 95: United Kingdom Switchers From Sainsbury's for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 96: United Kingdom Switchers to Tesco for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 97: United Kingdom Switchers From Tesco for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 98: United Kingdom Switchers to Waitrose for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 99: United Kingdom Switchers From Waitrose for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 100: United Kingdom Switchers to Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 101: United Kingdom Switchers From Other for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 102: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Asda (% by Subgroup, as tracked by the Survey), 2011
Table 103: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup, as tracked by the Survey), 2011
Table 104: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Iceland (% by Subgroup, as tracked by the Survey), 2011
Table 105: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Lidl (% by Subgroup, as tracked by the Survey), 2011
Table 106: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup, as tracked by the Survey), 2011
Table 107: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup, as tracked by the Survey), 2011
Table 108: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Tesco (% by Subgroup, as tracked by the Survey), 2011
Table 109: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup, as tracked by the Survey), 2011
Table 110: United Kingdom Profile of Meat Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: United Kingdom Meat Value Share (%), by Age Groups, 2011
Figure 3: United Kingdom Meat Value Share (%), by Gender, 2011
Figure 4: United Kingdom Meat Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: United Kingdom Meat Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: United Kingdom Meat Value Share (%) by Wealth Groups, 2011
Figure 7: United Kingdom Meat Value Share (%) by Busy Lives Groups, 2011
Figure 8: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: United Kingdom Ambient Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: United Kingdom Cooked Meats - Counter Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: United Kingdom Cooked Meats - Packaged Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: United Kingdom Fresh Meat (counter) Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: United Kingdom Frozen Meat Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 19: United Kingdom Raw Packaged Meat - processed Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 20: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 21: United Kingdom Raw Packaged Meat - whole cuts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 22: United Kingdom Meat Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 23: United Kingdom Meat Market Share (US$ million), by Category, 2011
Figure 24: United Kingdom Meat Expenditure Per Capita (US$), by Category, 2011
Figure 25: United Kingdom Meat Expenditure Per Household (US$), by Category
Figure 26: United Kingdom Meat Survey-tracked Retailer Shares by Volume (% of Kg m), 2011
Figure 27: United Kingdom Ambient Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 28: United Kingdom Cooked Meats - Counter Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 29: United Kingdom Cooked Meats - Packaged Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 30: United Kingdom Fresh Meat (counter) Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 31: United Kingdom Frozen Meat Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 32: United Kingdom Raw Packaged Meat - processed Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 33: United Kingdom Raw Packaged Meat - whole cuts Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 34: United Kingdom People Who Have Switched Retailer for their Meat Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
