Synopsis
This report provides the results for the Syrups & Spreads market in Brazil from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.
Scope
Consumer survey data for the following specific categories: Jams, Jellies & Preserves, Molasses, Savory Spreads, Sweet Spreads and Syrups.
Detailed consumer segmentation based on survey data covering over 26 consumer groups, 20 consumer trends and consumption frequency for each product category.
Volume shares in 2011 for brands and private label sales tracked by the survey.
Unique retailer choice and switching data as tracked by the survey are provided at the product category level for 2011.
Summary
Why was the report written?
Marketers in the Syrups & Spreads market in Brazil face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Syrups & Spreads market they account for and which consumer trends drive their behavior.
What is the current market landscape and what is changing?
As Brazil undergoes rapid development and population dynamics start to take effect, being able to capitalize early on new emerging consumer behaviors will be fundamental to future growth. This makes early identification of the consumer groups and trends driving market behavior essential.
What are the key drivers behind recent market changes?
Consumers’ uptake of products and the influence of consumer trends are fundamental causes of change in markets – making knowing what these trends are and the extent of their influence crucial.The survey-based data provided in this report examines over 20 consumer trends that affect the market and examines the share of sales across 26 consumer groups – providing through the data a detailed insight into exactly who the consumer is and just how much impact the latest consumer trends are having.
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
Reasons To Buy
Unique proprietary data that sizes and segments consumers, tracks their behavior and shows the impact of this on their markets
Results also cover over 20 consumer trends, showing exactly to what extent these trends have a direct influence on a market. As this impact assessment is based not only on how many consumers act on these trends, but also how often they act on this it provides unique insight into the “size of the prize” when targeting these consumer trends in each category covered.
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.2.1 Consumer Trends
1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.2.3 End Consumers
1.2.4 Volume Units and Aggregations
1.2.5 Exchange Rates
1.2.6 Population Profiles (for interpretation of tables and charts)
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children’s behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Syrups & Spreads Market Value
2.1.1 Age Groups
2.1.2 Gender Groups
2.1.3 Location Groups
2.1.4 Education Achieved Groups
2.1.5 Wealth Groups
2.1.6 Busy Lives Groups
2.2 Cohort Groups and Market Value by Category
2.2.1 Jams, Jellies & Preserves
2.2.2 Molasses
2.2.3 Savory Spreads
2.2.4 Sweet Spreads
2.2.5 Syrups
2.3 Behavioral Trends and Market Value
2.3.1 Jams, Jellies & Preserves
2.3.2 Molasses
2.3.3 Savory Spreads
2.3.4 Sweet Spreads
2.3.5 Syrups
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender
3.1.1 Jams, Jellies & Preserves
3.1.2 Molasses
3.1.3 Savory Spreads
3.1.4 Sweet Spreads
3.1.5 Syrups
3.2 Consumer Profiles by Product Category
3.2.1 Jams, Jellies & Preserves
3.2.2 Molasses
3.2.3 Savory Spreads
3.2.4 Sweet Spreads
3.2.5 Syrups
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share
4.1.1 By Category
4.2 Syrups & Spreads Brand Choice and Private Label Shares
4.2.1 Jams, Jellies & Preserves
4.2.2 Molasses
4.2.3 Savory Spreads
4.2.4 Sweet Spreads
4.2.5 Syrups
5 The Share of Consumers Influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices
5.1.1 Overall Syrups & Spreads
5.1.2 Jams, Jellies & Preserves
5.1.3 Molasses
5.1.4 Savory Spreads
5.1.5 Sweet Spreads
5.1.6 Syrups
6 Consumption Impact: Market Valuation
6.1 Syrups & Spreads Value Impact of Consumer Consumption Behavior
6.1.1 Market Value by Category
6.1.2 Market Volume by Category
6.2 Syrups & Spreads Value Analysis by Category
6.2.1 Share by Category
6.2.2 Expenditure per Capita by Category
6.2.3 Expenditure per Household by Category
6.3 Syrups & Spreads Volume Impact of Consumer Behavior Trends
6.3.1 Share by Category
6.3.2 Consumption per Capita by Category
6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share of Organized Retail
7.1 Retailer Volume of Organized Retail Share
7.1.1 Retailer Volume Share in Syrups & Spreads of Organized Retail
7.2 Retailer Volume of Organized Retail Share by Category
7.2.1 Retail Share by Volume - of Organized Retail Jams, Jellies & Preserves
7.2.2 Retail Share by Volume of Organized Retail - Molasses
7.2.3 Retail Share by Volume of Organized Retail - Savory Spreads
7.2.4 Retail Share by Volume of Organized Retail - Sweet Spreads
7.2.5 Retail Share by Volume of Organized Retail - Syrups
7.3 Levels of Retailer Switching in the Last Six Months
7.3.1 Matrix of Switching Behavior in Last Six Months of 2011
7.3.2 Carrefour Switching Analysis
7.3.3 Cencosud Switching Analysis
7.3.4 Cia Zaffari Switching Analysis
7.3.5 Companhia Brasileira de Distribuicao Switching Analysis
7.3.6 Coop Cooperativa de Consumo Switching Analysis
7.3.7 Drogasil S.A. Switching Analysis
7.3.8 Irmaos Bretas Switching Analysis
7.3.9 Irmaos Muffato Switching Analysis
7.3.10 Lojas Americanas Switching Analysis
7.3.11 Wal-Mart Switching Analysis
7.3.12 Other Switching Analysis
7.4 Profiles of End-Consumers of Syrups & Spreads, by Retailer Used
7.4.1 Carrefour
7.4.2 Companhia Brasileira de Distribuicao
7.4.3 Irmaos Bretas
7.4.4 Irmaos Muffato
7.4.5 Lojas Americanas
7.4.6 Prezunic
7.4.7 Wal-Mart
7.4.8 Other
8 Appendix
8.1 About Canadean
8.2 Disclaimer
List Of Table
Table 1: Volume Units for the Syrups & Spreads Market
Table 2: Foreign Exchange Rate – BRL Vs. US$, 2011
Table 3: Brazil Survey Respondent Profile (weighted), 2011
Table 4: Brazil Syrups & Spreads Value Share (%), by Age Groups, 2011
Table 5: Brazil Syrups & Spreads Value Share (%), by Gender, 2011
Table 6: Brazil Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
Table 7: Brazil Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
Table 8: Brazil Syrups & Spreads Value Share (%) by Wealth Groups, 2011
Table 9: Brazil Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
Table 10: Brazil Jams, Jellies & Preserves Consumer Group Share (% market value), 2011
Table 11: Brazil Molasses Consumer Group Share (% market value), 2011
Table 12: Brazil Savory Spreads Consumer Group Share (% market value), 2011
Table 13: Brazil Sweet Spreads Consumer Group Share (% market value), 2011
Table 14: Brazil Syrups Consumer Group Share (% market value), 2011
Table 15: Brazil Total Jams, Jellies & Preserves Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 16: Brazil Total Molasses Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 17: Brazil Total Savory Spreads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 18: Brazil Total Sweet Spreads Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 19: Brazil Total Syrups Value (Brazilian Real millions) and Value Share Influenced by Behavioral Trends, 2011
Table 20: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 21: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 22: Brazil Molasses Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 23: Brazil Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 24: Brazil Savory Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 25: Brazil Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 26: Brazil Sweet Spreads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 27: Brazil Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 28: Brazil Syrups Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011
Table 29: Brazil Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Table 30: Brazil Jams, Jellies & Preserves Consumer Profiles (% consumers by sub-group), 2011
Table 31: Brazil Molasses Consumer Profiles (% consumers by sub-group), 2011
Table 32: Brazil Savory Spreads Consumer Profiles (% consumers by sub-group), 2011
Table 33: Brazil Sweet Spreads Consumer Profiles (% consumers by sub-group), 2011
Table 34: Brazil Syrups Consumer Profiles (% consumers by sub-group), 2011
Table 35: Brazil Syrups & Spreads Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Table 36: Brazil Jams, Jellies & Preserves Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 37: Brazil Molasses Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 38: Brazil Savory Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 39: Brazil Sweet Spreads Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 40: Brazil Syrups Survey-tracked Brand Shares by Volume (% Vol), 2011
Table 41: Brazil, Overall Syrups & Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 42: Brazil, Jams, Jellies & Preserves: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 43: Brazil, Molasses: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 44: Brazil, Savory Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 45: Brazil, Sweet Spreads: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 46: Brazil, Syrups: Percentage of Consumers Stating that Specific Trends Influence their Consumption, 2011
Table 47: Brazil Syrups & Spreads Market Value (Brazilian Real million), by Category, 2011
Table 48: Brazil Syrups & Spreads Market Value (US$ million), by Category, 2011
Table 49: Brazil Syrups & Spreads Market Volume (Kg m), by Category, 2011
Table 50: Brazil Syrups & Spreads Market Share (US$ million), by Category, 2011
Table 51: Brazil Syrups & Spreads Expenditure Per Capita (Brazilian Real), by Category, 2011
Table 52: Brazil Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
Table 53: Brazil Syrups & Spreads Expenditure Per Household (Brazilian Real), by Category
Table 54: Brazil Syrups & Spreads Expenditure Per Household (US$), by Category
Table 55: Brazil Syrups & Spreads Market Volume Share (Kg m), by Category, 2011
Table 56: Brazil Syrups & Spreads Consumption Per Capita (Kg m / Population m), by Category, 2011
Table 57: Brazil Syrups & Spreads Consumption Per Household (Kg m / Households m), by Category, 2011
Table 58: Brazil Syrups & Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Table 59: Brazil Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 60: Brazil Molasses Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 61: Brazil Savory Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 62: Brazil Sweet Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 63: Brazil Syrups Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Table 64: Brazil: Switchers to Carrefour for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 65: Brazil: Switchers From Carrefour for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 66: Brazil: Switchers to Cencosud for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 67: Brazil: Switchers to Cia Zaffari for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 68: Brazil: Switchers From Cia Zaffari for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 69: Brazil: Switchers to Companhia Brasileira de Distribuicao for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 70: Brazil: Switchers From Companhia Brasileira de Distribuicao for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 71: Brazil: Switchers to Coop Cooperativa de Consumo for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 72: Brazil: Switchers From Coop Cooperativa de Consumo for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 73: Brazil: Switchers to Drogasil S.A. for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 74: Brazil: Switchers From Drogasil S.A. for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 75: Brazil: Switchers to Irmaos Bretas for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 76: Brazil: Switchers From Irmaos Bretas for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 77: Brazil: Switchers to Irmaos Muffato for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 78: Brazil: Switchers to Lojas Americanas for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 79: Brazil: Switchers From Lojas Americanas for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 80: Brazil: Switchers to Wal-Mart for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 81: Brazil: Switchers From Wal-Mart for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 82: Brazil: Switchers to Other for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 83: Brazil: Switchers From Other for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
Table 84: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Carrefour (% by Subgroup, as tracked by the Survey), 2011
Table 85: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Companhia Brasileira de Distribuicao (% by Subgroup, as tracked by the Survey), 2011
Table 86: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Irmaos Bretas (% by Subgroup, as tracked by the Survey), 2011
Table 87: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Irmaos Muffato (% by Subgroup, as tracked by the Survey), 2011
Table 88: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Lojas Americanas (% by Subgroup, as tracked by the Survey), 2011
Table 89: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Prezunic (% by Subgroup, as tracked by the Survey), 2011
Table 90: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Wal-Mart (% by Subgroup, as tracked by the Survey), 2011
Table 91: Brazil: Profile of Syrups & Spreads Consumers Whose Goods Mainly Come From Other (% by Subgroup, as tracked by the Survey), 2011
List Of Figures
Figure 1: Consumer Panel Report Methodology
Figure 2: Brazil Syrups & Spreads Value Share (%), by Age Groups, 2011
Figure 3: Brazil Syrups & Spreads Value Share (%), by Gender, 2011
Figure 4: Brazil Syrups & Spreads Value Share (%), by Urban and Rural Dwellers, 2011
Figure 5: Brazil Syrups & Spreads Value Share (%) by Education Level Achieved Groups, 2011
Figure 6: Brazil Syrups & Spreads Value Share (%) by Wealth Groups, 2011
Figure 7: Brazil Syrups & Spreads Value Share (%) by Busy Lives Groups, 2011
Figure 8: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 9: Brazil Jams, Jellies & Preserves Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 10: Brazil Molasses Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 11: Brazil Molasses Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 12: Brazil Savory Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 13: Brazil Savory Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 14: Brazil Sweet Spreads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 15: Brazil Sweet Spreads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 16: Brazil Syrups Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011
Figure 17: Brazil Syrups Consumption Frequency Analysis (% by Gender by Consumption Group), 2011
Figure 18: Brazil Syrups & Spreads Private Label Penetration of Survey-tracked Sales (% Vol), by Category, 2011
Figure 19: Brazil Syrups & Spreads Market Share (US$ million), by Category, 2011
Figure 20: Brazil Syrups & Spreads Expenditure Per Capita (US$), by Category, 2011
Figure 21: Brazil Syrups & Spreads Expenditure Per Household (US$), by Category
Figure 22: Brazil Syrups & Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (% of Kg m), 2011
Figure 23: Brazil Jams, Jellies & Preserves Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 24: Brazil Molasses Survey-tracked Retailer Shares by Volume (Kg m), 2011
Figure 25: Brazil Savory Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 26: Brazil Sweet Spreads Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 27: Brazil Syrups Survey-tracked Retailer Shares by Volume of Organized Retail (Kg m), 2011
Figure 28: Brazil: People Who Have Switched Retailer for their Syrups & Spreads Purchases in the Last Six Months (Scaled Survey Results in Thousands), 2011
