About CRM
A CRM is a software solution used to manage organizational interaction with the existing and prospective customers. CRM is defined as a management philosophy that aims to create, develop, and enhance customer relationships to maximize customer value, corporate profitability, and ultimately the shareholder's value. CRM software supports organizations to maintain contact details of their existing or prospective customers, including details such as names, addresses, phone numbers, call records, and purchase history. CRM enables businesses to gain actionable insights using a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline the operations, and personalize customer service based on a customer's history and prior interactions.
TechNavio's analysts forecast the CRM market in China to grow at a CAGR of 16.54 percent over the period 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the CRM market in China for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of CRM software. The revenue considered encompasses the following:
• Service and support
• Sales
• Marketing
• E-commerce
For the purpose of this report, enterprise are classified as follows based on the respective parameters:
SMB: Enterprises having employee strength between 1 and 999 with an annual revenue generation of not more than US$1 billion.
Large Business: Enterprises having employee strength of 1,000 and above, with an annual revenue generation of more than US$1 billion.
Key Vendors
• Microsoft
• Oracle
• SAP
• Salesforce.com
Other Prominent Vendors
• 800App CRM
• Amdocs
• Aplicor
• AsiaInfo-Linkage
• IBM
• Kingdee International Software
• NetSuite
• Neusoft
• Shanghai Bokesoft Information
• SugarCRM
• UFIDA
• Zoho
Market Driver
• Increased Adoption of On-demand CRM Software
• For a full, detailed list, view our report
Market Challenge
• Fragmented Implementations of CRM System
• For a full, detailed list, view our report
Market Trend
• Increased Demand for Marketing Automation
• For a full, detailed list, view our report
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. China Overview
07. Market Description
07.1 Introduction to CRM
07.2 CRM Workflow
07.3 CRM Applications
07.4 Benefits of CRM
08. Market Landscape
08.1 Market Overview
08.2 Global CRM Market
08.3 CRM Market in APAC
08.4 CRM Market in China
08.5 Five Forces Analysis
09. Market Segmentation by Application
09.1 CRM Market by Application 2014
09.2 CRM Market by Application 2014-2019
09.3 CRM Service and Support Software Market in China
09.4 CRM Sales Software Market in China
09.5 CRM Marketing Software Market in China
09.6 CRM E-commerce Software Market in China
10. Market Segmentation by Deployment Model
10.1 CRM Market in China by Deployment Model
10.2 On-premise CRM Market in China
10.3 SaaS CRM Market in China
11. Buying Criteria
12. Market Growth Drivers
13. Drivers and their Impact
14. Market Challenges
15. Impact of Drivers and Challenges
16. Market Trends
17. Trends and their Impact
18. Vendor Landscape
18.1 Competitive Scenario
18.2 Market Share Analysis 2014
18.3 Other Prominent Vendors
19. Key Vendor Analysis
19.1 Microsoft
19.1.1 Key Facts
19.1.2 Business Overview
19.1.3 Business Segmentation by Revenue 2013
19.1.4 Business Segmentation by Revenue 2012 and 2013
19.1.5 Geographical Segmentation by Revenue 2013
19.1.6 Business Strategy
19.1.7 Recent Developments
19.1.8 SWOT Analysis
19.2 Oracle
19.2.1 Key Facts
19.2.2 Business Overview
19.2.3 Business Segmentation by Revenue 2013
19.2.4 Business Segmentation by Revenue 2012 and 2013
19.2.5 Geographical Segmentation by Revenue 2013
19.2.6 Business Strategy
19.2.7 Recent Developments
19.2.8 SWOT Analysis
19.3 Salesforce.com
19.3.1 Key Facts
19.3.2 Business Overview
19.3.3 Business Segmentation
19.3.4 Business Segmentation by Revenue 2013 and 2014
19.3.5 Geographical Segmentation by Revenue 2014
19.3.6 Business Strategy
19.3.7 Recent Developments
19.3.8 SWOT Analysis
19.4 SAP
19.4.1 Key Facts
19.4.2 Business Overview
19.4.3 Business Segmentation
19.4.4 Business Segmentation by Revenue 2013
19.4.5 Business Segmentation by Revenue 2012 and 2013
19.4.6 Geographical Segmentation by Revenue 2013
19.4.7 Business Strategy
19.4.8 Key Developments
19.4.9 SWOT Analysis
20. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: China Overview
Exhibit 3: CRM Overview
Exhibit 4: CRM Workflow
Exhibit 5: CRM Applications
Exhibit 6: CRM Modules
Exhibit 7: Global CRM Market 2014-2019 (US$ billion)
Exhibit 8: CRM Market in APAC 2014-2019 (US$ billion)
Exhibit 9: CRM Market in China 2014-2019 (US$ million)
Exhibit 10: CRM Market in China as a Segment of the CRM Market in APAC 2014
Exhibit 11: CRM Market in China Segmentation by Application 2014
Exhibit 12: CRM Market by Application 2014-2019
Exhibit 13: CRM Service and Support Software Market in China 2014-2019(US$ million)
Exhibit 14: CRM Sales Software Market in China 2014-2019 (US$ million)
Exhibit 15: CRM Marketing Software Market in China 2014-2019 (US$ million)
Exhibit 16: CRM E-commerce Software Market in China 2014-2019 (US$ million)
Exhibit 17: CRM Market in China by Deployment Model 2014
Exhibit 18: CRM Market in China by Deployment Model 2014-2019
Exhibit 19: On-premise CRM Market in China 2014-2019 (US$ million)
Exhibit 20: SaaS CRM Market in China 2014-2019 (US$ million)
Exhibit 21: Microsoft: Business Segmentation by Revenue 2013
Exhibit 22: Microsoft: Business Segmentation by Revenue 2012 and 2013(US$ billion)
Exhibit 23: Microsoft: Geographical Segmentation by Revenue 2013
Exhibit 24: Oracle: Business Segmentation by Revenue 2013
Exhibit 25: Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
Exhibit 26: Oracle: Geographical Segmentation by Revenue 2013
Exhibit 27: Salesforce.com: Business Segmentation 2014
Exhibit 28: Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
Exhibit 29: Salesforce.com: Geographical Segmentation by Revenue 2014
Exhibit 30: SAP: Business Segmentation
Exhibit 31: SAP: Business Segmentation by Revenue 2013
Exhibit 32: SAP: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 33: SAP: Geographical Segmentation by Revenue 2013
