Summary
Sales of electrical and electronics appliances accounted for 9.4% of total retail sales in 2014. Stable economic conditions and increasing consumer confidence helped the growth of sales in electrical and electronics market in the country. Increasing penetration of internet and adoption of smartphones and other mobile devices is also expected to drive growth in this product category. Rapid urbanization and the demand for electronic products featuring the latest technologies and superior qualities will create more scope for the sector to grow in future. The online channel is witnessing adoption among customers and they are increasingly purchasing electronic goods online.
Key Findings
- Electrical and electronics sector is expected to grow at a CAGR of 10.3% during 2014-2019
- Online channel is gaining rapid adoption among consumers and sales through the channel are expected to grow at a CAGR of 21.8% over the next five years.
- Communications equipment contributed 37.6% towards the electrical and electronics category group in 2014 increasing its share from 17.7% in 2009
- Electrical and electronics specialists will remain the major channel for sales having accounted for 72.8% of the sales in the category
Synopsis
Electrical and Electronics Retailing in Turkey - Market Summary and Forecasts” is a detailed sector report providing a comprehensive analysis of the emerging trends, forecasts and opportunities to 2019.
What else does this report offer?
- A thorough analysis of consumer trends changing economic and population factors
- Both qualitative and quantitative insights and analysis of the shifting electrical and electronics retail dynamics for communication equipment, computer hardware and software, consumer electronics, household appliances, photographic equipment from 2009 to 2019
- The report further covers the sales of electrical and electronics products through the following channels from 2009 to 2019: Electrical and electronics specialists; online; hypermarkets, supermarkets and hard-discounters; music, video, book, stationery and entertainment software specialists; value, variety stores and general merchandise retailers; department stores; other general and non-specialist direct retailers; cash and carries and warehouse clubs; other specialist retailers and convenience Stores (including Independents) and gas stations
- An overview of key electrical and electronics retailers operating across the product segment and their presence across channels
Reasons To Buy
- Gain a comprehensive knowledge on electrical and electronics sector in the Turkey retail market and develop a competitive advantage from the start of your supply chain
- Investigate current and forecast behaviour trends in electrical and electronics category to identify the best opportunities to exploit
- Analyze the recommended actions to align your marketing strategies with the crucial trends influencing the consumer behavior
- Understand the fastest growing categories including communications equipment, computer hardware and software. consumer electronics, household appliances and photographic equipment in the market, with insights on performance across key channels from 2009, with forecasts until 2019
- Explore novel opportunities that will allow you to align your product offerings and strategies to meet demand by analyzing the vital economic and population trends, key consumer and technology trends influencing the electrical and electronics market
- Analysis of key international and domestic players operating in the electrical and electronics market - including store counts and revenues that give you a competitive edge - identify opportunities to improve your market share
Table Of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary and Outlook
3 Market Context
3.1 Strong economy offers ample growth opportunities for retailers
3.1.1 Robust economy with high growth potential - A positive sign for retailers
3.1.2 Turks tend to spend more as reflected by the lower savings rate
3.1.3 Services sector continues to be the dominant sector for employment
3.1.4 Retailers to benefit from moderate inflation levels
3.1.5 Household consumption doubles, driving spending power
3.1.6 Increasing urbanization is an ideal scenario for retailers
4 Turkish Shoppers
4.1 Supermarkets and big discounters making inroads into market share of local stores that enjoy customer loyalty
4.2 Burgeoning young and middle class consumer demographics - the key target areas for retailers
4.3 Retailers need to balance between westernized, secular and conservative Muslim population
4.4 Increasing number of Turks looking for wholesome shopping experience
4.5 Increasing popularity of credit/debit cards as mode of payments
4.6 E-commerce has great potential for development in both rural and urban areas
4.6.1 M-commerce is a significant trend for rural communities
4.7 Increasing number of foreign tourist to aid retail growth
5 Doing Business in Turkey
5.1 Summary
5.1.1 Bureaucracy
5.1.2 Business culture
5.1.3 Infrastructure and logistics
5.2 Laws for foreign investments
5.3 Regulations to ease retail business establishment
5.4 Draft law on regulation of organized retailers
5.5 Taxation policies
6 Retail - Product Sectors
6.1 Product Sector Analysis
6.1.1 Electrical and Electronics
6.2 Electrical and Electronics Category Overview
6.2.1 Communications Equipment
6.2.2 Computer Hardware and Software
6.2.3 Consumer Electronics
6.2.4 Household Appliances
6.2.5 Photographic Equipment
6.3 Major Retailers
6.3.1 Electrical and Electronics
7 Appendix
7.1 Definitions
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer
List Of Tables
Table 1: Turkey Communications Equipment Retail Sales (TRY mn), by Channel Group 2009-2014
Table 2: Turkey Communications Equipment Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 3: Turkey Communications Equipment Retail Sales (US$ mn), by Channel Group 2009-2014
Table 4: Turkey Communications Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 5: Turkey Communications Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 6: Turkey Computer Hardware and Software Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 7: Turkey Computer Hardware and Software Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 8: Turkey Computer Hardware and Software Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 9: Turkey Computer Hardware and Software Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 10: Turkey Computer Hardware and Software Retail Segmentation, by Channel Group, 2009-2019
Table 11: Turkey Consumer Electronics Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 12: Turkey Consumer Electronics Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 13: Turkey Consumer Electronics Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 14: Turkey Consumer Electronics Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 15: Turkey Consumer Electronics Retail Segmentation, by Channel Group, 2009-2019
Table 16: Turkey Household Appliances Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 17: Turkey Household Appliances Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 18: Turkey Household Appliances Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 19: Turkey Household Appliances Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 20: Turkey Household Appliances Retail Segmentation, by Channel Group, 2009-2019
Table 21: Turkey Photographic Equipment Retail Sales (TRY mn), by Channel Group, 2009-2014
Table 22: Turkey Photographic Equipment Retail Sales Forecast (TRY mn), by Channel Group, 2014-2019
Table 23: Turkey Photographic Equipment Retail Sales (US$ mn), by Channel Group, 2009-2014
Table 24: Turkey Photographic Equipment Retail Sales Forecast (US$ mn), by Channel Group, 2014-2019
Table 25: Turkey Photographic Equipment Retail Segmentation, by Channel Group, 2009-2019
Table 26: Key Electrical and Electronics Retailers in Turkey
Table 27: Germany Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 28: Germany Exchange Rate EUR-US$ (Annual Average), 2015-2019
Table 29: Conlumino Retail Channel Definitions
Table 30: Conlumino Retail Category Definitions
List Of Figures
Figure 1: GDP Value (US$ billion), 2009-2014
Figure 2: Growth Rate of GDP (US$ billion, %), 2009-2014
Figure 3: GDP Value and Growth (TRY billion, %), 2008-2014
Figure 4: Forecasts for GDP Value and Growth (TRY billion, %), 2014-2019
Figure 5: Gross Domestic Savings as a Percentage of GDP (%), 2004-2014
Figure 6: Share of Employment by Sector (%), 2004 and 2014
Figure 7: Unemployment Rate(%), 2005-2014
Figure 8: Inflation Growth Rates (%), 2004-2014
Figure 9: Household Consumption Expenditure of Turkey (TRY billion), 2004 and 2014
Figure 10: Household Consumption Expenditure of Major Countries (US$ billion), 2014
Figure 11: Growth of Household Consumption Expenditure (US$, %), 2004-2014
Figure 12: Rural and Urban Populations (millions) 2004, 2014 and 2019
Figure 13: Total Population and Growth Rate (Millions, %), 2004-2019
Figure 14: Population Split by Gender (%), 2014 and 2019E
Figure 15: Population Split by Age Group (%), 2014 and 2019
Figure 16: Per Capita Spend on Retail (TRY), 2006 and 2014
Figure 17: Per Capita Spend (TRY)and Total Retail Spend by Age Group (%), 2006 and 2019
Figure 18: Young and middle class population are key target groups
Figure 19: Increasing use of credit cards in Turkey
Figure 20: E-commerce and M-commerce are on a rise
Figure 21: Tourist arrivals to Turkey, (in thousands), 2009 and 2014
Figure 22: Major Province with High Spend on Retail
Figure 23: Key Components of Doing Business in Turkey
Figure 24: Withholding Taxes on Selected Payments of Resident/Non-Resident Corporations
Figure 25: Major Transaction Taxes
Figure 26: Share of Electrical and Electronics in overall Retail 2014 and 2019
Figure 27: Retail Sales Value and Growth (TRY billion, %) of Electrical and Electronics 2014-2019
Figure 28: Spend per Head on Electrical and Electronics 2014 and 2019
Figure 29: Online Spend in Electrical and Electronics 2014-2019
Figure 30: Online Share of total Electrical and Electronics Spend 2014 and 2019
Figure 31: Spending per Channel in Electrical and Electronics (%) 2014 and 2019
Figure 32: Turkey Communications Equipment Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 33: Turkey Computer Hardware and Software Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 34: Turkey Consumer Electronics Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 35: Turkey Household Appliances Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 36: Turkey Photographic Equipment Retail Sales and Forecast (TRY mn), by Channel Group, 2009-2019
Figure 37: The Triangulated Market Sizing Methodology
