Emerging Opportunities in the Credit Card Market in Bulgaria: Market Size, Industry Drivers and Consumer Trends

Table Of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Definitions
2 MARKET ATTRACTIVENESS AND FUTURE PROSPECTS OF THE CARDS AND PAYMENTS INDUSTRY
3 ANALYSIS OF BULGARIAS CARDS AND PAYMENTS INDUSTRY DRIVERS
3.1 Infrastructure Drivers
3.1.1 Increasing number of ATMs and POS terminals
3.1.2 Emergence of contactless and NFC technology
3.1.3 Growing number of internet users
3.1.4 Introduction of Single Euro Payments Area (SEPA)
3.2 Business Drivers
3.2.1 Virtual payment cards
3.2.2 Growing outbound leisure travel
3.3 Macroeconomic fundamentals
3.3.1 Stable GDP growth
3.3.2 Declining inflation
3.4 Regulatory Framework
3.4.1 Payment instruments regulations
3.4.2 SEPA cards framework
3.4.3 International bank account number (IBAN)
3.4.4 Money laundering
4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate segment
4.2 Consumer Preference
4.2.1 Price
4.2.2 Services
4.2.3 Convenience
4.3 Online Buying Behavior
4.4 Preferred Payment Methods
5 COMPETITIVE LANDSCAPE AND INDUSTRY DYNAMICS
5.1 Industry Share Analysis by Payment Channels
5.1.1 Overview of payment channels
5.1.2 Credit transfer
5.1.3 Card payments
5.1.4 Direct debit
5.2 Credit Cards Category Share
5.2.1 By bank
5.2.2 By scheme
6 STRATEGIES ADOPTED BY KEY OPERATORS
6.1 Market Entry Strategies
6.2 Marketing / Product Strategy
6.2.1 Credit cards
6.3 Credit Cards Category Size and Forecast
6.3.1 Analysis by number of cards
6.3.2 Analysis by transaction value
6.3.3 Analysis by transaction volume
6.3.4 Other key performance indicators
7 SIZE AND GROWTH POTENTIAL OF THE CARD PAYMENTS CHANNEL
7.1 Channel Share Analysis by Card Category
7.2 Size and Forecast of the Card Payments Channel
7.2.1 Analysis by number of cards
7.2.2 Analysis by transaction value
7.2.3 Analysis by transaction volume
7.3 Credit Cards Category Size and Forecast
7.3.1 Analysis by number of cards
7.3.2 Analysis by transaction value
7.3.3 Analysis by transaction volume
7.3.4 Other key performance indicators
8 COMPANY PROFILES, PRODUCTS AND MARKETING STRATEGIES
8.1 UniCredit Bulbank
8.1.1 Strategies
8.1.2 Credit cards offered
8.1.3 Debit cards offered
8.2 DSK Bank
8.2.1 Strategies
8.2.2 Credit cards offered
8.2.3 Debit cards offered
8.3 First Investment Bank
8.3.1 Strategies
8.3.2 Credit cards offered
8.3.3 Debit cards offered
9 APPENDIX
9.1 Methodology
9.2 Contact Us
9.3 About Timetric
9.4 Our Services
9.5 Disclaimer

List Of Tables
Table 1: Cards and Payments Key Definitions
Table 2: Number of Outbound Tourists in Bulgaria, 2011-2012
Table 3: Bulgaria Payment Channels (BGN Million), 2008 and 2012
Table 4: Market Entry Strategies of Foreign Banks in Bulgaria
Table 5: Bulgarian Credit Cards Category Size by Number of Cards (Thousands), 2008-2017
Table 6: Bulgarian Credit Cards Category Size by Transaction Value (BGN Million), 2008-2017
Table 7: Bulgarian Credit Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 8: Bulgarian Credit Cards Category Size by Number of Transactions (Million), 2008-2017
Table 9: Bulgarian Credit Cards Category Frequency of Use (Transactions per Card per Year), 2008-2017
Table 10: Bulgarian Credit Cards Category Average Transaction Value (BGN), 2008-2017
Table 11: Bulgarian Credit Cards Category Average Transaction Value (US$), 2008-2017
Table 12: Bulgarian Card Payments Channel by Card Category (Thousands), 2008-2017
Table 13: Bulgarian Card Payments Channel Size by Number of Cards (Thousands), 2008-2017
Table 14: Bulgarian Card Payments Channel Size by Transaction Value (BGN Million), 2008-2017
Table 15: Bulgarian Card Payments Channel Size by Transaction Value (US$ Million), 2008-2017
Table 16: Bulgarian Card Payments Channel Size by Number of Transactions (Million), 2008-2017
Table 17: Bulgarian Credit Cards Category Size by Number of Cards (Thousands), 2008-2017
Table 18: Bulgarian Credit Cards Category Size by Transaction Value (BGN Million), 2008-2017
Table 19: Bulgarian Credit Cards Category Size by Transaction Value (US$ Million), 2008-2017
Table 20: Bulgarian Credit Cards Category Size by Number of Transactions (Million), 2008-2017
Table 21: Bulgarian Credit Cards Category Frequency of Use (Transactions per Card per Year), 2008-2017
Table 22: Bulgarian Credit Cards Category Average Transaction Value (BGN), 2008-2017
Table 23: Bulgarian Credit Cards Category Average Transaction Value (US$), 2008-2017

List Of Figures
Figure 1: Bulgaria - Growth of Various Card Categories, 2013-2017
Figure 2: Growth Potential of Bulgarias Card Payments Channel by Area of Use
Figure 3: Bulgarian Cards and Payments Industry Drivers
Figure 4: Number of ATMs and POS terminals in Bulgaria (Thousands), 2008-2017
Figure 5: Number of Internet Users in Bulgaria (Million), 2008-2012
Figure 6: Bulgarian GDP Growth Rate (%), 2008-2017
Figure 7: Bulgaria Inflation Rate (%), 2008-2017
Figure 8: Bulgarian Card Payments Channel Customer Segmentation
Figure 9: Bulgarian Consumer Preferences on Various Types of Cards
Figure 10: Online Purchases Preference in Bulgaria (%), 2012
Figure 11: Shares of Different Payment Channels in Bulgaria (%), 2008 and 2012
Figure 12: Bulgaria Value of Credit Transfer (BGN Million), 2008-2012
Figure 13: Bulgaria Value of Card Payments (BGN Million), 2008-2012
Figure 14: Bulgaria Value of Direct Debit Payments (BGN Million), 2008-2012
Figure 15: Bulgarian Credit Cards Category Share by Bank (%), 2011
Figure 16: Bulgarian Credit Cards Category Share by Scheme (%), 2011
Figure 17: Share of Banks in Bulgarian Banking Industry (%), 2012
Figure 18: Bulgarian Credit Cards Category Size by Number of Cards (Thousands), 2008-2017
Figure 19: Bulgarian Credit Cards Category Size by Transaction Value (BGN Million), 2008-2017
Figure 20: Bulgarian Credit Cards Category Size by Number of Transactions (Million), 2008-2017
Figure 21: Bulgarian Credit Cards Category Frequency of Use (Transactions per Card per Year), 2008-2017
Figure 22: Bulgarian Credit Cards Category Average Transaction Value (BGN), 2008-2017
Figure 23: Bulgarian Card Payments Channel by Card Category (%), 2008-2017
Figure 24: Bulgarian Card Payments Channel Size by Number of Cards (Thousands), 2008-2017
Figure 25: Bulgarian Card Payments Channel Size by Transaction Value (BGN Million), 2008-2017
Figure 26: Bulgarian Card Payments Channel Size by Number of Transactions (Million), 2008-2017
Figure 27: Bulgarian Credit Cards Category Size by Number of Cards (Thousands), 2008-2017
Figure 28: Bulgarian Credit Cards Category Size by Transaction Value (BGN Million), 2008-2017
Figure 29: Bulgarian Credit Cards Category Size by Number of Transactions (Million), 2008-2017
Figure 30: Bulgarian Credit Cards Category Frequency of Use (Transactions per Card per Year), 2008-2017
Figure 31: Bulgarian Credit Cards Category Average Transaction Value (BGN), 2008-2017
Figure 32: UniCredit Bulbank - Market Segmentation of Cards Offered
Figure 33: DSK Bank - Market Segmentation of Cards Offered
Figure 34: Fibank - Market Segmentation of Cards Offered

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