Synopsis
Timetrics Emerging Opportunities in the Prepaid cards Market in Turkey: Market Size, Industry Drivers and Consumer Trends provides market analysis, information and insights into the prepaid cards market in the Turkey
• Current and forecast market values for the prepaid cards industry
• Market attractiveness and future growth prospects for the cards and payment industry in the Turkey
• Analysis of various market drivers and regulations governing the cards and payment industry in the Turkey
• Detailed analysis of the marketing strategies adopted for selling prepaid cards used by various bankers and other institutions in the market
• Comprehensive analysis of consumer attitudes and their buying preferences for cards
• Competitive landscape of the cards and payment industry in the Turkey
Scope
Emerging Opportunities in the Prepaid cards Market in Turkey: Market Size, Industry Drivers and Consumer Trends is the result of extensive research into the Financial Services industry covering the prepaid cards market in the Turkey. The report provides insights on emerging consumer attitudes and market trends, and also provides market size and growth potential by number of cards, transaction value and transaction volume of prepaid cards in the Turkey. This report also includes competitive landscape, industry dynamics and strategies adopted by the key competitors in the Turkish cards and payment industry.
Summary
• This report provides a comprehensive analysis of prepaid cards industry in the Turkey
• It provides current values for prepaid cards industry for 2012 and forecast figures for 2017
• It details the different macroeconomic, infrastructural, consumer and business drivers affecting the Turkey cards and payment industry
• It outlines the current regulatory framework in the industry
• It details the marketing strategies used by various bankers and other institutions
Reasons To Buy
• Make strategic business decisions using historic and forecast market data related to the prepaid cards market in the Turkey
• Understand the key market trends and growth opportunities for the prepaid cards industry in the Turkey
• Assess the competitive dynamics in the Turkey cards and payment industry
• Gain insights into the marketing strategies used for selling prepaid cards in the Turkey
• Gain insights into key regulations governing the cards and payment industry in the Turkey
Key highlights
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Table Of Contents
1 INTRODUCTION
1.1 What is this Report About?
1.2 Methodology
1.3 Definitions
2 ANALYSIS OF MARKET ENVIRONMENT, KEY TRENDS AND DRIVERS
2.1 Payment Infrastructure and Emerging Technologies
2.1.1 ATMs
2.1.2 POS terminals
2.1.3 NFC-enabled SIM cards
2.1.4 Biometric ATMs
2.1.5 Mobile Wallet
2.1.6 Internet penetration
2.1.7 Contactless cards
2.1.8 Mobile payments
2.1.9 Network-related developments
2.2 Business Drivers
2.2.1 Rising e-commerce sales
2.2.2 Increasing campaigns for cashless payments
2.2.3 Retail industry dynamics
2.2.4 Increasing competitive pressure to bring product innovation
2.3 Economic Fundamentals
2.3.1 GDP
2.3.2 Inflation
2.3.3 Unemployment rate
2.3.4 GDP per capita income
3 CARDS AND PAYMENTS INDUSTRY SHARE ANALYSIS
3.1 Industry Overview
3.1.1 Cash
3.1.2 Check payments
3.1.3 Card payments
4 EMERGING CONSUMER ATTITUDES AND TRENDS
4.1 Industry Segmentation and Targeting
4.1.1 Retail segment
4.1.2 Corporate customers
4.2 Travel and Tourism Spending
4.2.1 Outbound tourist trips
4.2.2 Outbound tourist spending
4.2.3 Outbound tourist card spending
4.3 Retail Card Spending
4.3.1 Analysis by product categories
4.3.2 Analysis by retail channels
5 ANALYSIS OF CARD PAYMENTS AND GROWTH PROSPECTS
5.1 Channel Share Analysis by Card Category
5.2 Size and Forecast of the Card Payments Channel
5.2.1 Analysis by number of cards in circulation
5.2.2 Analysis by transaction value
6 ANALYSIS OF PREPAID CARD PAYMENTS AND GROWTH PROSPECTS
6.1 Overall Category Size and Forecast
6.1.1 Analysis by number of cards in circulation
6.1.2 Analysis by transaction value
6.2 Open-Loop Prepaid Cards Segment Size and Forecast
6.2.1 Analysis by number of cards in circulation
6.2.2 Analysis by transaction value
6.3 Closed-Loop Prepaid Cards Segment Size and Forecast
6.3.1 Analysis by volume of cards in circulation
6.3.2 Analysis by transaction value
7 APPENDIX
7.1 Methodology
7.2 Contact Us
7.3 About Timetric
7.4 Our Services
7.5 Disclaimer
List Of Tables
Table 1: Cards and Payments Key Definitions
Table 2: Turkish Payment Channels (TRY Billion), 2008-2012
Table 3: Turkish Cards for High-Income Groups
Table 4: Turkish Corporate Cards
Table 5: Turkish Consumer Card Spending by Product Category (TRY Million), 2008-2012
Table 6: Turkish Consumer Card Spending by Retail Channel (TRY Million), 2008-2017
Table 7: Turkish Card Payments - Channel by Card Category (Million), 2008-2017
Table 8: Turkish Card Payments - Channel Size by Volume of Cards (Million), 2008-2017
Table 9: Turkish Card Payments - Channel Size by Transaction Value (TRY Billion), 2008-2017
Table 10: Turkish Card Payments - Channel Size by Transaction Value (US$ Billion), 2008-2017
Table 11: Turkish Prepaid Cards - Category Size by Volume of Cards (Million), 2008-2017
Table 12: Turkish Prepaid Cards - Category Size by Transaction Value (TRY Million), 2008-2017
Table 13: Turkish Prepaid Cards - Category Size by Transaction Value (US$ Million), 2008-2017
Table 14: Turkish Open-Loop Prepaid Cards - Segment Size by Volume of Cards (Million), 2008-2017
Table 15: Turkish Open-Loop Prepaid Cards - Segment Size by Transaction Value (TRY Million), 2008-2017
Table 16: Turkish Open-Loop Prepaid Cards - Segment Size by Transaction Value (US$ Million), 2008-2017
Table 17: Turkish Closed-Loop Prepaid Cards - Segment Size by Volume of Cards (Million), 2008-2017
Table 18: Turkish Closed-Loop Prepaid Cards - Segment Size by Transaction Value (TRY Million),
Table 19: Turkish Closed-Loop Prepaid Cards - Segment Size by Transaction Value (US$ Million),
List Of Figures
Figure 1: Benchmarking the Turkish Card Payments Channel Against Other Key Regional Markets
Figure 2: Turkey - Growth of Various Card Categories (%), 2008-2017
Figure 3: ATM Penetration per 100,000 Inhabitants in Turkey, 2008-2017
Figure 4: POS Terminals Penetration per 100,000 Inhabitants in Turkey, 2008-2017
Figure 5: Volume of Internet Users Growth in Turkey (Million), 2008-2012
Figure 6: Growth of Contactless Cards in Turkey (Thousand), 2008-2017
Figure 7: Growth of M-Payments in Turkey (Million), 2008-2017
Figure 8: Online Card Payments (TRY Billion), 2008-2012
Figure 9: Value of Retail Sales in Turkey (TRY Billion), 2008-2017
Figure 10: Banking Industry Landscape in Turkey (Number of Banks), 2013
Figure 11: GDP Growth in Turkey (% Change), 2008-2017
Figure 12: Inflation, Average Consumer Prices in Turkey (% Change), 2008-2017
Figure 13: Unemployment Rate in Turkey (%), 2008-2017
Figure 14: Turkish GDP Per Capita (Current US$), 2008-2017
Figure 15: Shares of Turkish Payment Channels (%), 2008 and 2012
Figure 16: Turkish Cards and Payments Industry Segmentation by Card Type
Figure 17: Turkish Trips of Outbound Tourists Trips (Thousand), 2008-2012
Figure 18: Turkish Outbound Tourists Spending (US$ Million), 2008-2017
Figure 19: Turkish Outbound Tourists Card Spending (TRY Billion), 2008-2012
Figure 20: Retail Consumer Card Spending by Product Category in Turkey (%), 2012
Figure 21: Turkish Retail Consumer Card Spending by Retail Channel (%), 2012
Figure 22: Total Cards Volume and Penetration in Turkey, 2008-2017
Figure 23: Turkish Card Payments - Channel by Card Category (%), 2008-2017
Figure 24: Turkish Card Payments - Channel Size by Volume of Cards (Million), 2008-2017
Figure 25: Turkish Card Payments - Channel Size by Transaction Value (TRY Billion), 2008-2017
Figure 26: Turkish Prepaid Cards - Volume and Penetration, 2008-2017
Figure 27: Turkish Prepaid Cards - Category Size by Volume of Cards (Million), 2008-2017
Figure 28: Turkish Prepaid Cards - Category Size by Transaction Value (TRY Million), 2008-2017
Figure 29: Turkish Open-Loop Prepaid Cards - Segment Size by Volume of Cards (Million), 2008-2017
Figure 30: Turkish Open-Loop Prepaid Cards - Segment Size by Transaction Value (TRY Million), 2008-2017
Figure 31: Turkish Closed-Loop Prepaid Cards - Segment Size by Volume of Cards (Million), 2008-2017
Figure 32: Turkish Closed-Loop Prepaid Cards - Segment Size by Transaction Value (TRY Million),
