Synopsis
• This report is the result of an extensive survey drawn from Timetric and VRLs exclusive panel of leading banking industry executives. The opinions and forward looking statements of 206 industry executives have been captured in our in-depth survey, of which 33% represent directors and C-level respondents
• The research is based on primary survey research conducted by Timetric and VRL accessing their B2B panels comprised of senior marketing decision makers and leading banking organizations
• The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Middle East and Africa
• The report covers data and analysis on essential amendments to marketing activities in 2012-2013 in the global banking industry
• Key topics covered include amendments to marketing activities by company type, amendments to marketing activities by company turnover and amendments to marketing activities by region
Scope
Essential Amendments to Marketing Activities in 2012-2013 in the Global Banking Industry: Survey Snapshot is a new report by Timetric and VRL that extensively analyzes how marketing activities are set to change in 2012-2013. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions and business priorities. The report also provides access to information categorized by company type, company turnover and region.
Summary
The report features the opinions of global banking industry respondents related to the following:
• Amendments to marketing activities by company type
• Amendments to marketing activities by company turnover
• Amendments to marketing activities by region
Reasons To Buy
• Provides information about the essential amendments to marketing activities in the global banking industry
Key highlights
NA
Table Of Contents
1 Introduction
1.1 What is this Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents
2 Essential Amendments to Marketing Activities in 2012-2013
2.1 Amendments to marketing activities by company type
2.2 Amendments to marketing activities by company turnover
2.3 Amendments to marketing activities by region
3 Appendix
3.1 Survey Results - Closed Questions
3.2 Methodology
3.3 Contact Us
3.4 About Timetric
3.5 About VRL Financial News
3.6 Disclaimer
List Of Tables
Table 1: Global Banking Industry Survey Respondents by Company Type, 2012
Table 2: Global Banking Industry Respondents by Job Role (%), 2012
Table 3: Global Banking Industry Respondents by Company Turnover (%), 2012
Table 4: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 2012-2013
Table 5: Amendments to Marketing Activities by Company Turnover in the Global Banking Industry (%), 2012-2013
Table 6: Amendments to Marketing Activities by Region in the Global Banking Industry (%), 2012-2013
Table 7: Survey Results: Closed Questions
List Of Figures
Figure 1: Amendments to Marketing Activities by Company Type in the Global Banking Industry (%), 2012-2013
