Summary
Cider in Estonia has experienced a small, but positive gain, with volume consumption rising in 2015 over 2014. Private Label and discount cider products are almost non-existent in the Estonian market because consumers prefer to trade up for mainstream or premium offerings that are better quality. In addition to this, mainstream ciders cover all price points which has made it difficult for discount offerings to attract consumers in the country. Estonian consumers find pear and apple ciders to be the most natural, safe and high-quality which helps explain their particular popularity amongst consumers.
Key Findings
- Cider's strong growth in 2015 is due to consumers purchasing more premium cider products because of their desire for high-quality alcoholic products.
- Mainstream cider sales have been hit by the premiumization of the market.
- Small glass packaging is benefiting from the markets premiumization.
- Prices have increased in the Estonian cider market despite retailers focus on offering deals or promotions to encourage sales amongst consumers.
Synopsis
Canadean's Estonia Cider Market Insights 2015 Report provides a complete overview of the Estonia cider industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:
- 2011-2015 actual detailed cider consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts
- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016
- Value by distribution channel 2011-2015, with 2016 forecasts
- 2014-2016 selected on- / off-premise retail prices
- Details of key cider new product launches in 2015 by company
- Overview of the competitive landscape in the cider market, with analysis of key company performance
- Insightful and valuable analysis of the drivers behind both current and emerging trends in the cider market
- Data is also available in excel format
Reasons To Buy
- Gain in-depth understanding of the dynamics and structure of the Estonia cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning
- Evaluate the current emerging trends and future growth opportunities in the Estonia cider market to support your brand development and marketing initiatives
- Compare and track the performance of brands and brewers to develop a competitive advantage
- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability
- Identify how brewers can capitalize on current consumer trends and increase brand volume and profit by expanding operations into new areas such as cider
- Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company
- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the Estonia cider market
- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects
Table Of Contents
1 Market Context
1.1 Market Parameters Tables
1.2 Legislation and Taxation Tables
2 Market Update
2.1 New Products and Photo Shots
2.2 Cider Pricing Tables
2.3 Cider Data Tables
3 Brewer Profiles
4 Appendix
4.1 Disclaimer
4.2 Methodology, Wisdom Attributes and Product Definitions
4.3 Map
List Of Tables
Table 1: Estonia Population Size and Growth, 1987-2018F
Table 2: East Europe Population Size and Growth, 2005-2016F
Table 3: Estonia Economic Indicators, 2007-2017F
Table 4: East Europe Commercial Beverage Consumption - Per Capita, 2005-2016F
Table 5: East Europe Commercial Beverage Consumption - Per Capita % Share, 2005-2016F
Table 6: East Europe Commercial Beverage Consumption - Per Capita Growth, 2006-2016F
Table 7: Taxation Base
Table 8: Historical Excise Rates on Cider
Table 9: Legal Controls on Cider
Table 10: Tax Burden on Cider @ 4.7% Abv, 2015
Table 11: Cider Key Facts
Table 12: Top 10 Cider Brands - Volume, 2013-2015
Table 13: Top 10 International Premium and Super premium Cider Brands - Volume, 2013-2015
Table 14: Licensed Brand Owners and Licensees
Table 15: Cider Market Valuation (Local Currency), 2014-2016F
Table 16: Trade Margin Build-Up Model
Table 17: Selected Consumer Cider Prices: On-Premise, 2014-2016
Table 18: Selected Consumer Cider Prices: Off-Premise, 2014-2016
Table 19: Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2005-2016F
Table 20: Cider Production/Trade/Consumption 000 HL, 2005-2016F
Table 21: Cider Production/Trade/Consumption - Growth, 2005-2016F
Table 22: Consumption of FABs and Cider (000 HL), 2005-2016F
Table 23: Cider Market Valuation (Local Currency), 2014-2016F
Table 24: Cider Consumption by Local Definition, 2012-2016F
Table 25: Cider Consumption by Standard Price Segmentation, 2012-2016F
Table 26: Cider Consumption by Alcoholic Strength, 2012-2016F
Table 27: Cider Consumption by Type, 2012-2016F
Table 28: Cider Consumption by Geographic Scope, 2012-2016F
Table 29: Cider All Trademarks, 2011-2015
Table 30: Cider Brands by Local Definition, 2011-2015
Table 31: Cider Brands by Standard Price Segment, 2011-2015
Table 32: Cider Brands by Alcoholic Strength, 2011-2015
Table 33: Cider Brands by Type, 2011-2015
Table 34: Imported Brands by Origin, 2011-2015
Table 35: Cider Licensed Brands, 2011-2015
Table 36: Cider Trademark Owners, 2011-2015
Table 37: Cider Local Operators, 2011-2015
Table 38: Cider leading Brewers/Importers, 2011-2015
Table 39: Cider Consumption by Pack Mix: Refillability/Pack/Size, 2012-2016F
Table 40: Cider Distribution: On vs. Off Premise, 2012-2016F
Table 41: Saku Brand Volumes 2011-2015
Table 42: A Le Coq Brand Volumes 2011-2015
Table 43: Viru Olu Brand Volumes 2011-2015
Lisst Of Figures
Figure 1: Cider Leading Brewers/Importers, 2015
Figure 2: Cider Consumption by Pack Material/Type, 2015
Figure 3: Cider Distribution by Channel, 2015
Figure 4: Cider Consumption by Price Segment, 2015
