Market Focus: Trends and Developments in the Savory Snacks sector in Ireland

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Irish Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
- The Savory Snacks market in Ireland is mature and offers moderate growth opportunities for manufacturers to innovate and introduce new products in the market.

- The market is dominated by the Potato Chips and Processed Snacks categories. Potato Chips is also a fast growing category in the market

- Indulgent products and Snacks for Fun and Enjoyment are driving growth in the Savory Snacks market. Individualism and Experience seeking are the other two major drivers of growth in this market

- Hypermarkets and Supermarkets followed by Convenience Stores are the preferred distribution channels for Savory Snacks purchase.

- New Product development and Private label products will lead to greater demand in Ireland. Eating in is expected to provide greater snacking occasions.

Synopsis
The Irish economy is one of the wealthiest among the EU countries. The Savory Snacks market in the country is growing and is well supported by an established and modern retail industry. Potato Chips is the leading category by value (2013) followed by Processed Snacks. While Indulgence and Fun and Enjoyment are the leading factors influencing Savory Snacks consumption, new product development and store brands will drive growth in the market.

Reasons To Buy
This overview of the consumer and market dynamics of the Irish Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.