Market Focus: Trends and Developments in the Savory Snacks Sector in the Colombia

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Colombian Savory Snacks sector. This allows for the rapid identification of key growth opportunities across major Savory Snacks categories and their packaging.

Key Findings
• The Colombian Savory Snacks market is growing steadily, supported by improving economic conditions

• Potato Chips and Processed Snacks are the leading Savory Snacks categories in value terms

• Fun & Enjoyment and Personal Space & Time are the most influential trends in the Colombian Savory Snacks Market

• Easy access and impulse buying makes Convenience Stores the most frequented retail outlet type for Savory Snacks purchases in Colombia

• Busy lives and increasing disposable income will drive increased snacking occasions among Colombians over 2013-2018

Synopsis
Columbia is one of the most stable economies in South America. Its growing population, the majority of which are in the young and middle age groups, and increasing disposable income are influencing consumer spending patterns. The Savory Snacks market is forecast to grow consistently as Busy Lives and increased urbanization have encouraged consumers to snack more often. Demand for on-the-go snacks that are also tasty and healthy is expected to increase during 2013-2018.

Reasons To Buy
This overview of the consumer and market dynamics of the Colombian Savory Snacks sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.