Food pouches are squeezable packs of ready-to-eat liquidized ingredients, which have gained significant popularity in recent years in the baby and toddler market as a more convenient format than traditional jar food. As consumers increasingly seek convenient food formats, there is significant potential for the baby food pouch to cross into the adult market.
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Reasons To Buy
- What opportunities does adult baby food present for the CPG industry?
- What challenges does the application of adult baby food pose to CPG manufacturers?
- What does adult baby food tell me about potential developments in consumer behavior?
The pouch format is highly convenient, making it ideal for on-the-go and sports consumers who require a fast, mess-free, and portable snack.
Social acceptance is a barrier that needs to be overcome for the pouch food trend to take off in the adult market.