ForeSights: Measuring Meal Duration

ForeSights: Measuring Meal Duration

Category : Consumer Goods
April  2013  Pages : 8

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Eating slower can improve health and aid weight management. Health-conscious consumers will demonstrate a growing interest in the recommended duration of their meals and snacks. This ForeSights report was compiled according to Canadean Consumer's ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in CPG.

- Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.

- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

- Understand how new concepts and ideas fit in to - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.

Reasons To Buy
- How is the notion of meal duration likely to change consumer approaches to healthy eating?

- What opportunities does measuring meal duration present for the CPG industry?

- What limitations does measuring meal duration pose to CPG manufacturers?

- What does the concept of meal duration tell me about potential developments in consumer behavior?

Key Highlights
One of the quirkiest gadgets launched at the 2013 International Consumer Electronics Show was a “smart fork” that alerts diners when they are eating too fast.

Prolonging meal duration by eating slower helps promote fullness, which is a benefit consumers increasingly seek. In fact, the proportion of consumers actively buying satiety-promoting food and drinks has grown from 18% in 2009 to 28% in 2011.
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