FTTx Monetization - Markets, Technologies and Supply-side strategies

1. Executive Summary

2. Methodology

2.1. General methodology of IDATE's reports

2.2. Market assessment and forecasts

2.2.1. Countries and companies covered

2.2.2. Market assessment methodology

3. Global ultra-fast access market and trends up to 2018

3.1. Ultra-fast access market status by technology and volume at the end of 2013

3.2. Ultra-fast access ARPU growth

3.2.1. How will ISPs' positioning evolve?

3.2.2. National ARPU growth paths

3.3. Ultra-fast access market revenue in 2013 and forecasts up to 2018

3.3.1. The global ultra-fast access market forecast to grow by 76% over the next five years

3.3.2. North America by far the biggest ultra-fast access market in 2013

3.3.3. Ultra-fast access increasing its share of the broadband market in all corners of the globe

3.4. Detailed national market data

3.4.1. North America

3.4.2. Asia-Pacific

3.4.3. Europe

4. Ultra-fast broadband plans

4.1. Ultra-fast access supply-side strategies: adds vs. upgrades

4.1.1. Model No. 1: Plans designed to attract new customers

4.1.2. Model No. 2: Upgrade plans

4.2. Summary

4.2.1. What the players hope to achieve

4.2.2. Marketing strategies

List of Tables

Table 1: Risks and advantages for FTTx market players for each scenario

Table 2: National trends up to 2018

Table 3: UFB market value, by region, 2013-2018

Table 4: Comparison of triple play bundles aimed at new customers

Table 5: Orange triple play bundles: BB vs. UFB

Table 6: Main strategic objectives attached to UFB plans

Table 7: Comparison of a selection of ISPs' BB and UFB plans

List of Figures

Figure 1: UFB market growth and regional split from 2013 to 2018

Figure 2: Number of FTTH/B customers worldwide and regional split, at the end of 2013

Figure 3: Geographical breakdown of ultra-fast access architectures worldwide, at the end of 2013

Figure 4: Scenario, ARPU and offering model: trends per country up to 2018

Figure 5: UFB market and subscriber growth by region, 2013-2018

Figure 6: Regional breakdown of the ultra-fast access market, 2013-2018

Figure 7: Regional breakdown of ultra-fast access subscribers, 2013-2018

Figure 8: Ultra-fast broadband's share of the broadband market in the EU-28, in 2013 and 2018, in subscriber numbers and market revenue

Figure 9: Ultra-fast broadband's share of the broadband market in North America, in 2013 and 2018, in number of subscribers and market revenue

Figure 10: Ultra-fast broadband's share of the broadband market in Asia-Pacific, in 2013 and 2018, in number of subscribers and market revenue

Figure 11: Verizon's new customer information form

Figure 12: Comcast Internet plans

Figure 13: Range of broadband and superfast speeds attached to new customer plans

Figure 14: The MyRepublic 1 Gbps plan

Figure 15: The Ono TV plan, available to broadband and ultra-fast broadband customers

Figure 16: Deutsche Telekom ultra-fast access bundle

Figure 17: Orange: choosing Internet access according to network architecture

Figure 18: A selection of Telefónica plans

Figure 19: Product description for Free's Freebox Revolution

Figure 20: Swisscom broadband and ultra-fast broadband triple play bundles

Figure 21: Benchmark for Internet options in Triple Play services (Broadband vs Superfast Broadband)

Figure 22: Benchmark for TV options in Triple Play services (Broadband vs Superfast Broadband)

Figure 23: Monthly cost for Triple Play services (Broadband vs Superfast Broadband)

Figure 24: A selection of operators' marketing strategies

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