About Functional Food and Beverage
Functional foods and beverages are defined as products that have health and wellness attributes. They address the functional needs of the consumers. The players highlight these attributes on the packaging of the products. For functional foods, categories included in the report are dairy products, bakery and cereals, confectionery, savory snacks, and others. While for functional beverages categories included in the report are sports drinks, energy drinks, and others.
Technavio’s analysts forecast the functional food and beverage market in the US to grow at a CAGR of 6.53% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the functional food and beverage market in the US for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
Technavio's report, Functional Food and Beverage Market in the US 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Coca-Cola
• Dannon
• General Mills
• Kellogg
• Kraft Heinz
• Nestlé
• PepsiCo
• Red Bull
Other prominent vendors
• Dr. Pepper Snapple Group
• Living Essentials
• MONSTER ENERGY (Monster Beverage Corporation)
• SlimFast
• Yakult USA
• PowerBar
• The Balance Bar Company
• T.C. Pharma
• Wm. Wrigley Jr. Company
Market driver
• Growing consumption of functional F&B as a preventive medicine
• For a full, detailed list, view our report
Market challenge
• Presence of stringent government regulations
• For a full, detailed list, view our report
Market trend
• Marketing initiatives adopted by players
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Health and wellness market in the US
PART 05: Market landscape
• Functional food and beverage market in the US
• Five forces analysis
PART 06: Market segmentation by product
• Functional food market in the US
• Functional beverage market in the US
PART 07: Market segmentation by distribution channel
• Supermarkets and hypermarkets
• Independent retailers
• Convenience stores
• Discount stores
• Others
PART 08: Decision framework
PART 09: Drivers and challenges
• Market drivers
• Market challenges
PART 10: Market trends
• Product launches
• Increasing inclination of consumers toward plant-based functional F&B products
• Marketing initiatives adopted by players
PART 11: Vendor landscape
• Competitive scenario
PART 12: Key vendor analysis
• Coca-Cola
• Dannon
• General Mills
• Kellogg
• Kraft Heinz
• Nestlé
• PepsiCo
• Red Bull
• Other prominent vendors
PART 13: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: US Consumer insights for purchasing F&B products
Exhibit 02: Health and wellness market in the US 2016-2021 ($ billions)
Exhibit 03: Supply chain for functional food and beverage market
Exhibit 04: Functional food and beverage market in the US 2016-2021 ($ billions)
Exhibit 05: Five forces analysis
Exhibit 06: Segmentation by product type in 2016 and 2021 (%)
Exhibit 07: Functional food market in the US 2016-2021 ($ billions)
Exhibit 08: Functional food market in the US by product type in 2016 (%)
Exhibit 09: Functional beverage market in the US 2016-2021 ($ billions)
Exhibit 10: Functional beverage market in the US by product type in 2016 (%)
Exhibit 11: Functional food and beverage market by distribution channels in 2016 (%)
Exhibit 12: Some of the functional products launched during last few years
Exhibit 13: Strategies adopted by players
Exhibit 14: Current area of focus for functional F&B manufacturers
Exhibit 15: Coca-Cola: Geographical segmentation 2016
Exhibit 16: Coca-Cola: Some of the product offerings of functional F&B
Exhibit 17: Dannon: Some product offerings of functional foods and beverages
Exhibit 18: General Mills: Business segmentation by revenue 2016
Exhibit 19: General Mills: Some product offerings of functional foods and beverages
Exhibit 20: Kellogg: Some product offerings of functional foods and beverages
Exhibit 21: Kraft Heinz: Segmentation by geography in 2016 (%)
Exhibit 22: Kraft Heinz: Some product offerings of functional foods and beverages
Exhibit 23: Nestlé: Segmentation by geography
Exhibit 24: Nestlé: Some product offerings of functional foods and beverages
Exhibit 25: PepsiCo: Business Segmentation by revenue in 2016
Exhibit 26: PepsiCo: Some of the product offerings for functional F&B
Exhibit 27: Red Bull: Some product offerings of functional foods and beverages
