Scope of the Report
The report entitled “Global A2P Messaging Market (2017-2021 Edition)â€, provides analysis of the global A2P messaging market and its segments, with detailed analysis of market size and growth, market share and economic impact of the industry. The report also provides the analysis of global SMS market by traffic and by segments.
The report includes the detailed regional analysis, covering market size and growth for A2P messaging market for the following regions: Asia Pacific, North America, Europe and Latin America and Middle East and Africa (MEA).
Growth of the overall global A2P messaging market has also been forecasted for the period 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The global A2P messaging market is highly fragmented with various players. Syniverse Holdings Inc., CLX Communications AB, Mblox Inc. and Twilio are some of the key players operating in the A2P messaging market, whose company profiling has been done in the report. In this segment of the report, business overview, financial overview and business strategies of the companies are provided.
Country Coverage
Asia Pacific
North America
Europe
Latin America
Middle East and Africa (MEA)
Company Coverage
Syniverse Holdings Inc.
CLX Communications AB
Mblox Inc.
Twilio
Executive Summary
The A2P messaging market can be segmented on the basis of traffic, tools, application and verticals. On the basis of traffic, the market can be divided into national SMS and multi-country SMS. On the basis of tools, the A2P messaging can be divided into cloud API messaging platform and traditional and managed messaging services. The different verticals in which A2P messaging is used are: health, hospitality, retail, transport, gaming, financial institutions and others. The A2P messaging has various applications, such as push content services, interactive services, promotional campaigns, CRM services and others.
The global A2P messaging market has increased with a healthy growth rate over the years and is expected to increase further during the forecasted period (2017-2021). The global A2P messaging market is supported by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relation management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue).
1. Executive Summary
2. Introduction
2.1 Overview of SMS
2.1.1 SMS Types
2.2 Overview of A2P Messaging
2.2.1 A2P Messaging Segmentation by Traffic
2.2.2 A2P Messaging Segmentation by Application
2.2.3 A2P Messaging Segmentation by Tools and Verticals
3. Global Market Analysis
3.1 Global SMS Market: An Analysis
3.1.1 Global SMS Market by Traffic
3.1.2 Global SMS Market by Segments
3.2 Global A2P Messaging Market: An Analysis
3.2.1 Global A2P Messaging Market by Value
3.2.2 Global A2P Messaging Market by Traffic
3.2.3 Global A2P Messaging Market by Tools
3.2.4 Global A2P Messaging Market Value by Region
3.2.5 Global A2P Messaging Market Traffic by Region
4. Regional/ Country Analysis
4.1 Asia Pacific A2P Messaging Market: An Analysis
4.1.1 Asia Pacific A2P Messaging Market by Traffic
4.2 North America A2P Messaging Market: An Analysis
4.2.1 North America A2P Messaging Market by Traffic
4.3 Europe A2P Messaging Market: An Analysis
4.3.1 Europe A2P Messaging Market by Traffic
4.4 Latin America and MEA A2P Messaging Market: An Analysis
4.4.1 Latin America and MEA A2P Messaging Market by Traffic
5. Competitive Landscape
6. Company Profiling
6.1 Syniverse Technologies
6.1.1 Business Overview
6.1.2 Financial Overview
6.2 CLX Communications AB
6.2.1 Business Overview
6.2.2 Financial Overview
6.3 Twilio Incorporation
6.3.1 Business Overview
6.4 Mblox Incorporation
6.4.1 Business Overview
List of Figures
Figure 1: SMS Type
Figure 2: A2P Messaging Segmentation by Traffic
Figure 3: A2P Messaging Segmentation by Application
Figure 4: A2P Messaging Segmentation by Tools and Verticals
Figure 5: Global SMS Market by Traffic; 2012-2016 (Billion)
Figure 6: Global SMS Market by Traffic; 2017-2021 (Billion)
Figure 7: Global SMS Market by Segments; 2015-2016
Figure 8: Global A2P Messaging Market by Value; 2014-2016 (US$ Billion)
Figure 9: Global A2P Messaging Market by Value; 2017-2021 (US$ Billion)
Figure 10: Global A2P Messaging Market by Traffic; 2012-2016 (Billion)
Figure 11: Global A2P Messaging Market by Traffic; 2017-2021 (Billion)
Figure 12: Global A2P Messaging Markey by Tools; 2016
Figure 13: Global A2P Messaging Value by Region; 2016
Figure 14: Global A2P Messaging Market Traffic by Region; 2015 -2016
Figure 15: Asia Pacific A2P Messaging Market by Traffic; 2012-2016 (Billion)
Figure 16: Asia Pacific A2P Messaging Market by Traffic; 2017-2021 (Billion)
Figure 17: North America A2P Messaging Market by Traffic; 2012-2016 (Billion)
Figure 18: North America A2P Messaging Market by Traffic; 2017-2021 (Billion)
Figure 19: Europe A2P Messaging Market by Traffic; 2012-2016 (Billion)
Figure 20: Europe A2P Messaging Market by Traffic; 2017-2021 (Billion)
Figure 21: Latin America and MEA A2P Messaging Market by Traffic; 2012-2016 (Billion)
Figure 22: Latin America and MEA A2P Messaging Market by Traffic; 2017-2021 (Billion)
Figure 23: Syniverse Technologies Revenue; 2012-2016 (US$ Million)
Figure 24: Syniverse Revenue by Segments; 2016
Figure 25: Syniverse Revenue by Region; 2016
Figure 26: CLX Communications AB Net Sales; 2013-2016 (US$ Million)
Figure 27: CLX Communications AB Net Sales by Segments; 2016
Figure 28: CLX Communications AB Net Sales by Region; 2016
Table 1: Financial Comparison of the Key Players in the Global A2P Messaging Market
