About Brand Management Software
Brand management software is a software used for managing brand assets like social media contents, websites, trade show materials, press releases, blogs, sales presentations, advertisements, print media, direct mailings, images, and marketing communications. Brand management software is a software for managing brand assets. The software includes several features for data management and organization of brand assets.
Technavio’s analysts forecast the global brand management software market to grow at a CAGR of 10.37% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global brand management software market for 2017-2021. To calculate the market size, the report considers the new installations/volume of the brand management software market.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Brand Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Brandworkz
• Bynder
• Hootsuite Media
• MarcomCentral
• Webdam
Other prominent vendors
• BLUE Software
• Brandfolder Digital Asset Management
• Brandwatch
• Lucid Software
• MediaValet
• Meltwater
• OpenText
• QBNK Holding
• Quark Software
• Sproutloud media networks
Market driver
• Need for protecting brand identity
• For a full, detailed list, view our report
Market challenge
• Need for skilled employees
• For a full, detailed list, view our report
Market trend
• Increased adoption of analytics in brand management software
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table Of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Market landscape
• Market outline
• Market overview
• Market size and forecast
• Five forces analysis
PART 05: Market segmentation by deployment
• Overview
PART 06: Market segmentation by geography
• Overview
• Americas
• EMEA
• APAC
PART 07: Market segmentation by end-user
• Retail
• Media
• Government
• Others
PART 08: Decision framework
PART 09: Drivers and challenges
• Market drivers
• Market challenges
PART 10: Market trends
• Increased adoption of analytics in brand management software
• Increase in mobility solutions
• Emergence of integrated brand management solutions
PART 11: Vendor landscape
• Overview
• Other prominent vendors
PART 12: Key vendor profiles
• Brandworkz
• Bynder
• Hootsuite Media
• MarcomCentral
• Webdam
PART 13: Appendix
• List of abbreviations
List of Exhibits?
Exhibit 01: Market overview of brand management software
Exhibit 02: Global brand management software market 2016-2021 ($ millions)
Exhibit 03: Five forces analysis
Exhibit 04: Global brand management software market segmentation by deployment type 2016 (% share of revenue)
Exhibit 05: Global brand management software market segmentation by deployment type: CAGR comparison 2016-2021 (%)
Exhibit 06: Brand management software market by on-premises deployment 2016-2021 ($ millions)
Exhibit 07: Brand management software market by cloud-based deployment 2016-2021 ($ millions)
Exhibit 08: Global brand management software market: Comparison of cloud-based and on-premises software
Exhibit 09: Global brand management software market by geography 2016 (% share of revenue)
Exhibit 10: Global brand management software market by geography 2016-2021 (% share of revenue)
Exhibit 11: Global brand management software market by geography: CAGR comparison 2016-2021 (%)
Exhibit 12: Brand management software market in Americas 2016-2021 ($ millions)
Exhibit 13: Brand management software market in the US 2016-2021 ($ millions)
Exhibit 14: Brand management software market in EMEA 2016-2021 ($ millions)
Exhibit 15: Brand management software market in Germany 2016-2021 ($ millions)
Exhibit 16: Brand management software market in APAC 2016-2021 ($ millions)
Exhibit 17: Brand management software market in Japan 2016-2021 ($ millions)
Exhibit 18: Global brand management software market by end-users 2016 (% share of revenue)
Exhibit 19: Global brand management software market by end-users 2016-2021 (% share of revenue)
Exhibit 20: Brand management software market in retail segment 2016-2021 ($ millions)
Exhibit 21: Brand management software market in media segment 2016-2021 ($ millions)
Exhibit 22: Brand management software market in government segment 2016-2021 ($ millions)
Exhibit 23: Brand management software market in others segment 2016-2021 ($ millions)
Exhibit 24: Characteristics of big data
Exhibit 25: Competitive analysis for vendors
Exhibit 26: Other prominent vendors
