Global Campaign Management Software Market 2017-2021

About Campaign Management Software
CMS is mainly used to streamline, schedule, segment, and track marketing campaigns. It also provides features such as e-mail marketing, campaign creation and management, data collection and storage, and data analysis and reporting.

Technavio’s analysts forecast the global campaign management software market to grow at a CAGR of 19.35% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global campaign management software market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of CMS licenses, installation and implementation of software, training, maintenance, and subscriptions.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio's report, Global Campaign Management Software Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Adobe Systems
• IBM
• Salesforce.com
• SAS Institute
• Oracle
Other prominent vendors
• AgilOne
• Alterian
• Comarch
• Experian
• Five9
• HubSpot
• Infor
• Marin Software
• Marketo
• Microsoft
• OpenText
• RedPoint Global
• Salesboom.com
• SAP
• Selligent
Market driver
• Growing need for improvement in market response and customer digital experience
• For a full, detailed list, view our report

Market challenge
• High implementation and maintenance cost
• For a full, detailed list, view our report

Market trend
• Emergence of omnichannel marketing
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

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