About the E-Cigarette Market
An e-cigarette, also known as an e-vaping device, personal vaporizer, or electronic nicotine delivery system contains a heating element that vaporizes liquid nicotine or a flavored liquid. These liquids, called e-liquids, are available in more than 4,000 flavors, with vendors adding more than 300 flavors every month. One e-cigarette is equal to 6-8 tobacco cigarettes.
Technavio’s analysts forecast the global e-cigarette market to grow at a CAGR of 24.33% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global e-cigarette market for 2016-2020. To arrive at the market size, the study considers the revenue generated from the worldwide retail sales of e-cigarettes in the market. The study considers the following product segments for calculating the market size:
• First-generation e-cigarettes, also known as disposables or cigalikes
• Second-generation e-cigarettes, also known as rechargeables
• Third-generation e-cigarettes, also known as vapors, tanks, and mods (VTMs) or personal vaporizers or modular units
• Refill cartridges used for supplying e-liquid to e-cigarettes
• E-liquids, also known as e-juice
The market is divided into the following segments based on geography:
• APAC
• Central and South America
• Eastern and Central Europe
• MEA
• North America
• Western Europe
Technavio's report, Global E-Cigarette Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the operating in this market.
Key vendors
• Reynolds American
• Imperial Brands
• Japan Tobacco
• Altria Group
• NJOY
• British American Tobacco
Other prominent vendors
• Ballantyne Brands
• CB Distributors
• ECIG
• Gamucci
• Nicotek
• RRR Chemicals
• Vapor
• VMR Products
• White Cloud
Market driver
• Perceived as an alternative to tobacco smoking
• For a full, detailed list, view our report
Market challenge
• Increasing incidences of e-cigarette explosion
• For a full, detailed list, view our report
Market trend
• Introduction of e-cigarettes with new technology
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Scope of study
• Geographical segmentation
• Vendor segmentation
• Common currency conversion rates
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Global smoking overview
PART 06: Market landscape
• Global e-cigarette market overview
• Five forces analysis
PART 07: Product life cycle analysis
• E-cigarette product life cycle
PART 08: Market segmentation by product
• Global e-cigarette market by product
PART 09: Market segmentation by distribution channel
• Global e-cigarette market by distribution channel
PART 10: Geographical segmentation
• Global e-cigarette market by geography
• E-cigarette market in North America
• E-cigarette market in Western Europe
• E-cigarette market in APAC
• E-cigarette market in Eastern and Central Europe
• E-cigarette market in Central and South America
• E-cigarette market in MEA
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
• Competitive scenario
• Industry associations
• Market share analysis 2015
PART 18: Key vendor analysis
• Reynolds American
• Imperial Brands
• Japan Tobacco
• Altria Group
• NJOY
• British American Tobacco
• Other prominent vendors
• Legality of e-cigarettes
PART 19: Appendix
• List of abbreviations
PART 20: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Structure of an e-cigarette
Exhibit 03: Comparison between e-cigarettes and tobacco cigarettes
Exhibit 04: Global smoking scenario
Exhibit 05: Global cigarette market by region 2005 and 2015 (%)
Exhibit 06: Top cigarette markets by volume in 2014 (millions of sticks)
Exhibit 07: Per capita cigarette consumption worldwide 2015
Exhibit 08: Annual average per capita consumption of cigarettes across the world
Exhibit 09: Global e-cigarette market 2015-2020 ($ billions)
Exhibit 10: E-cigarette use and smoking prevalence in selected countries 2015 (% of adult population)
Exhibit 11: Use of e-cigarettes by type in Europe 2013-2015 (%)
Exhibit 12: Popular e-liquid flavors in select countries 2015 (%)
Exhibit 13: Five forces analysis
Exhibit 14: E-cigarette market in US: Product life cycle analysis
Exhibit 15: Global e-cigarette market by product 2015 (%)
Exhibit 16: Global e-cigarette market by distribution channel
Exhibit 17: Global e-cigarette market by distribution channel 2015 (%)
Exhibit 18: Global e-cigarette market by geography 2015 (%)
Exhibit 19: E-cigarette market in North America 2015-2020 ($ billions)
Exhibit 20: Sales and prices of traditional cigarettes in US 1970-2015
Exhibit 21: Revenue of e-cigarette brands in US by convenience store sales 2015 (% share)
Exhibit 22: E-cigarette market in Western Europe 2015-2020 ($ billions)
Exhibit 23: Ex-smokers using e-cigarettes in UK 2014-2016 (% of total ex-smokers)
Exhibit 24: Number of vapers in UK 2012-2016 (millions)
Exhibit 25: E-cigarette market in APAC 2015-2020 ($ billions)
Exhibit 26: Vaper demographics in China by education 2015 (%)
Exhibit 27: E-cigarette market in Eastern and Central Europe 2015-2020 ($ billions)
Exhibit 28: E-cigarette market in Central and South America 2015-2020 ($ millions)
Exhibit 29: Daily smokers (15 years and over) in Central and South America 2015 (% of population)
Exhibit 30: E-cigarette market in MEA 2015-2020 ($ millions)
Exhibit 31: Global e-cigarette market 2015-2020
Exhibit 32: Key leading countries by revenue 2015 ($)
Exhibit 33: Smoking statistics in US 2015
Exhibit 34: Smokers using tobacco alternatives to quit smoking in UK 2009-2015 (%)
Exhibit 35: Cost analysis of e-cigarettes versus traditional cigarettes
Exhibit 36: Spending on advertisements in various media in US 2015 ($ millions)
Exhibit 37: Impact of drivers
Exhibit 38: Status of e-cigarettes at time of fire in US 2015 (%)
Exhibit 39: Range of fire caused by e-cigarettes in US 2015 (%)
Exhibit 40: Number of calls made to Poison Control Centers in US on e-cigarette and liquid nicotine exposure 2011-2015
Exhibit 41: Impact of drivers and challenges
Exhibit 42: Use of e-cigarettes versus NRT in UK 2015
Exhibit 43: M&A in global e-cigarette market
Exhibit 44: Global e-cigarette market by vendor share 2015 (%)
Exhibit 45: Social media presence of e-cigarette vendors
Exhibit 46: Popular flavors provided by e-cigarette vendors
Exhibit 47: Other prominent vendors
Exhibit 48: E-cigarette laws and regulations in select countries as of February 2016
