About Kombucha
Kombucha is a fermented drink that is popular as a functional beverage for its health benefits. It is prepared by fermenting sweetened tea with a culture of yeast and bacteria, known as a SCOBY (symbiotic colony of bacteria and yeast).
Technavio’s analysts forecast the global kombucha market to grow at a CAGR of 14.57% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global kombucha market for 2017-2021. To calculate the market size, the report considers the revenue generated from kombucha available in the form of teas, RTD beverages, tonics, and drink mixes.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Kombucha Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Health-ade
• KeVita
• Millennium Products
• Reed's
Other prominent vendors
• American Brewing Company
• Equinox Kombucha
• Healthy Brands Collective
• MOCU Health
• OREGONIC TONIC
• Love Kombucha
• Revive Kombucha
• Tonica Kombucha
• WILD TONIC
Market driver
• Consumer acceptance of fermented beverages and its usage as an alternative to soda
• For a full, detailed list, view our report
Market challenge
• Issues associated with kombucha containing alcohol
• For a full, detailed list, view our report
Market trend
• Mergers and acquisition and strategic partnerships
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Key market highlights
PART 05: Market landscape
• Global probiotics market
• Global kombucha market
• Perception mapping
• Five forces analysis
PART 06: Market segmentation by type of kombucha
• Organic kombucha
• Non-organic kombucha
PART 07: Segmentation by distribution channel
• Hypermarkets and supermarkets
• Convenience stores
• Food and drink specialty stores
• Others
PART 08: Geographical segmentation
• Americas
• Europe, Middle East, and Africa (EMEA)
• APAC
PART 09: Key leading countries
• US
• UK
• Germany
• France
PART 10: Market drivers
• Health benefits of kombucha
• Availability of kombucha in different forms
• Consumer acceptance of fermented beverages and its usage as an alternative to soda
PART 11: Impact of drivers
PART 12: Market challenges
• Issues associated with kombucha containing alcohol
• Players facing lawsuits over false advertising claims
• Risk of side effects
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Mergers and acquisition and strategic partnerships
• Product launches
• Packaging innovations and increasing marketing initiatives
PART 15: Vendor landscape
• Competitive scenario
• Other prominent vendors
PART 16: Key vendor analysis
• Health-ade
• KeVita
• Millennium Products
• Reed's
PART 17: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Global probiotics market 2016-2021 ($ billions)
Exhibit 02: Perception mapping of popular kombucha manufacturing brands versus other popular beverage brands 2016
Exhibit 03: Global kombucha market 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global kombucha market by type of kombucha 2016 and 2021 (% share)
Exhibit 06: Global organic kombucha market 2016-2021 ($ millions)
Exhibit 07: Global non-organic kombucha market 2016-2021 ($ millions)
Exhibit 08: Global kombucha market by distribution channel 2016 (% share)
Exhibit 09: Analysis of different retail formats based on key parameters
Exhibit 10: Global kombucha market by geography 2016 and 2021 (% share)
Exhibit 11: Kombucha market in Americas 2016-2021 ($ millions)
Exhibit 12: Kombucha market in EMEA 2016-2021 ($ millions)
Exhibit 13: Kombucha market in APAC 2016-2021 ($ millions)
Exhibit 14: Key leading countries: Market share in 2016
Exhibit 15: Number of supermarkets in US 2012-2015
Exhibit 16: Kombucha market in US 2016-2021 ($ millions)
Exhibit 17: Kombucha market in UK 2016-2021 ($ millions)
Exhibit 18: Kombucha market in Germany 2016-2021 ($ millions)
Exhibit 19: Kombucha market in France 2016-2021 ($ millions)
Exhibit 20: Health benefits of kombucha based on various studies
Exhibit 21: Diabetes patients in different regions in 2015 and 2040 (estimated) (millions)
Exhibit 22: Different forms of kombucha
Exhibit 23: Impact of drivers
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Strategies adopted by players to promote kombucha
Exhibit 26: Competitive assessment of the major players in the global kombucha market in 2016
Exhibit 27: Product portfolio of Health-ade
Exhibit 28: Product portfolio of KeVita
Exhibit 29: Product portfolio of Millennium Products
Exhibit 30: Product portfolio of Reed's
