About Lager
Beer can be broadly classified into the following two types: lager and ale. The main difference between both is the yeast that is used for fermentation. The choice of yeast dictates the temperature at which the beer must be fermented. Ales are fermented at warmer temperatures, while lagers are fermented at cooler temperatures (38 to 50 degrees Fahrenheit). The lower temperatures used for lager yeast slow down yeast activity, necessitating longer maturation time.
The main raw materials used for the production of lager include: Hops, Yeast, Water, and Malt.
Technavios analysts forecast the global lager market to grow at a CAGR of 4.2% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global lager market for the period 2016-2020. The market size and forecast provided in this report are calculated on the basis of revenue from retail sales of lagers.
The market is divided into the following segments based on geography:
• Americas
• APAC
• Europe
• MEA
Technavio's report, Global Lager Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• AB InBev
• Heineken
• SAB Miller
• Carlsberg
Other prominent vendors
• Asahi Group
• Beck's Brewery
• Birra Menabrea
• Bitburger Braugruppe
• Budweiser Budvar Brewery
• Cesu Alus
• Chinese Resource Enterprise
• D.G. Yuengling and Son
• Diageo
• Forst
• Grupo Modelo
• Kirin Holdings
• Krombacher
• Molson Coors
• New Belgium Brewing
• Oettinger Brewery Group
• Pivovarna Laško
• Radeberger Brewery
• Radeberger Gruppe
• Royal Unibrew
• San Miguel Brewery
• Sierra Nevada Brewing
• Švyturys
• The Boston Beer
• The Gambrinus
• Tsingtao Brewery
• UB Group
• Yanjing brewery
Market driver
• Demand for premium lagers
• For a full, detailed list, view our report
Market challenge
• Campaigns against alcohol consumption
• For a full, detailed list, view our report
Market trend
• Introduction of new flavors
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product
Global standard lager market
Global premium lager market
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
Lager market in APAC
Lager market in Americas
Lager market in Europe
Lager market in MEA
PART 09: Key leading countries
US
China
Germany
Russia
Brazil
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
Competitive scenario
Market share analysis
Anheuser Busch InBev
Carlsberg Group
Heineken
SABMiller
Other prominent vendors
PART 16: Appendix
List of abbreviations
PART 17: Explore Technavio
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Exhibit 01: Product offerings
Exhibit 02: Production process of lager
Exhibit 03: Overview of global lager market 2015
Exhibit 04: Global lager market 2015-2020 ($ billions)
Exhibit 05: Global lager market 2015-2020 (billions of liters)
Exhibit 06: Five forces analysis
Exhibit 07: Overview of global lager market by product segmentation
Exhibit 08: Global lager market product segmentation by revenue 2015-2020
Exhibit 09: Global standard lager market 2015-2020 ($ billions)
Exhibit 10: Global premium lager market 2015-2020 ($ billions)
Exhibit 11: Global lager market distribution channel by revenue 2015
Exhibit 12: Number of convenience stores 2014 and 2015
Exhibit 13: Global smartphone users 2012-2015 (billions)
Exhibit 14: Internet users by region 2015 (millions)
Exhibit 15: Global lager market by revenue 2015-2020
Exhibit 16: Comparison of regions
Exhibit 17: Lager market in APAC 2015-2020 ($ billions)
Exhibit 18: Per capita annual disposable income in APAC 2009-2013 ($)
Exhibit 19: Per capita lager consumption in select APAC countries 2010 and 2013 (liters per annum)
Exhibit 20: Percentage of population under 35 in select APAC countries 2015
Exhibit 21: Lager market in Americas 2015-2020 ($ billions)
Exhibit 22: Urban population in Latin American countries 2007, 2025, and 2050 (%)
Exhibit 23: Per capita disposable income in Americas 2011-2014 ($)
Exhibit 24: Percentage of population under 25 in Americas
Exhibit 25: Lager market in Europe 2015-2020 ($ billions)
Exhibit 26: Number of craft breweries in UK 2009-2015
Exhibit 27: Per capita beer consumption in select European countries 2014 (liters)
Exhibit 28: Lager market in MEA 2015-2020 ($ billions)
Exhibit 29: Key leading countries
Exhibit 30: Lager market in US 2015-2020 ($ billions)
Exhibit 31: Number of craft breweries in US 2012-2014
Exhibit 32: Lager market in China 2015-2020 ($ billions)
Exhibit 33: Lager market in Germany 2015-2020 ($ billions)
Exhibit 34: Lager market in Russia 2015-2020 ($ billions)
Exhibit 35: Lager market in Brazil 2015-2020 ($ billions)
Exhibit 36: India and China: Disposable income 2011-2014 ($)
Exhibit 37: Impact of drivers
Exhibit 38: Alcohol-impaired driving fatalities in US 2011-2013
Exhibit 39: Impact of drivers and challenges
Exhibit 40: Global lager market share analysis 2015
Exhibit 41: Geographical presence
Exhibit 42: Product overview
Exhibit 43: Beer by type and flavor
Exhibit 44: Carlsberg Group: Geographical overview
Exhibit 45: Country-wise presence
Exhibit 46: Product offerings
Exhibit 47: Heineken: Business segmentation 2014 by revenue (%)
