About Licensed Merchandise
Licensing is the process of buying a copyrighted or trademarked property such as name, logo, character, or any other element. It involves two parties, a licensor and a licensee. The licensor owns the property and the licensee buys the license. The use of copyrighted or trademarked property is subjected to certain terms and conditions agreed upon by both the parties. Licensed merchandise refers to the merchandise manufacturers licensing the right to use the name and likeness of artists on the merchandise they produce. They also work together with artists to design and come up with items to sell on the road or at the venue.
Technavio’s analysts forecast the global licensed merchandise market to grow at a CAGR of 4.37% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global licensed merchandise market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Licensed Merchandise Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Fanatics
• G-III Apparel Group
• Hasbro
• NBCUniversal Media
• The Walt Disney Company
• Warner Bros. Consumer Products
Other prominent vendors
• Adidas
• Bioworld
• Cartoon Network
• Columbia Sportswear
• DreamWorks Animations
• Discovery Consumer Products
• Entertainment One
• Everlast Worldwide
• Hanesbrands
• Knights Apparel
• Mattel
• Nike
• Prada
• Puma
• Rainbow
• Ralph Lauren
• Reebok
• Sanrio
• Twentieth Century Fox Consumer Products
• Under Armour
Market driver
• High viewership of movies and TV shows
• For a full, detailed list, view our report
Market challenge
• Seasonal merchandise sales
• For a full, detailed list, view our report
Market trend
• Rising importance of global box office
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
PART 05: Market landscape
• Market overview
• Global licensed merchandise market
• Five forces analysis
PART 06: Market segmentation by category
• Global licensed merchandise market by category
• Global licensed merchandise market by entertainment
• Global licensed merchandise market by corporate trademarks
• Global licensed merchandise market by fashion
• Global licensed merchandise market by sports
• Global licensed merchandise market by others
PART 07: Market segmentation by product type
• Global licensed merchandise market by product type
• Global licensed merchandise market by apparels
• Global licensed merchandise market by toys
• Global licensed merchandise market by accessories
• Global licensed merchandise market by video games
• Global licensed merchandise market by home décor
• Global licensed merchandise market by others
PART 08: Buying criteria
• Buying criteria
PART 09: Geographical segmentation
• Global licensed merchandise market by geography
• Licensed merchandise market in Americas
• Licensed merchandise market in EMEA
• Licensed merchandise market in APAC
PART 10: Key leading countries
• Global licensed merchandise market by key leading countries
• US
• UK
• Japan
• Germany
• Canada
• China
PART 11: Decision framework
PART 12: Drivers and challenges
• Market drivers
• Market challenges
PART 13: Market trends
PART 14: Vendor landscape
• Competitive scenario
• Key leading vendors
• Other prominent vendors
PART 15: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Overview of global licensed merchandise market
Exhibit 02: Global licensed merchandise market 2016-2021 ($ billions)
Exhibit 03: Global licensed merchandise market 2016-2021 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Global licensed merchandise market by category 2016-2021 (% revenue)
Exhibit 06: Global licensed merchandise market by entertainment 2016-2021 ($ billions)
Exhibit 07: Global licensed merchandise market by corporate trademarks 2016-2021 ($ billions)
Exhibit 08: Global licensed merchandise market by fashion 2016-2021 ($ billions)
Exhibit 09: Global licensed merchandise market by sports 2016-2021 ($ billions)
Exhibit 10: Global licensed merchandise market by others 2016-2021 ($ billions)
Exhibit 11: Global licensed merchandise market by product type 2016-2021 (% revenue)
Exhibit 12: Global licensed merchandise market by apparels 2016-2021 ($ billions)
Exhibit 13: Global licensed merchandise market by toys 2016-2021 ($ billions)
Exhibit 14: Global licensed merchandise market by accessories 2016-2021 ($ billions)
Exhibit 15: Global licensed merchandise market by video games 2016-2021 ($ billions)
Exhibit 16: Global licensed merchandise market by home décor 2016-2021 ($ billions)
Exhibit 17: Global licensed merchandise market by others 2016-2021 ($ billions)
Exhibit 18: Buying criteria of licensed merchandise
Exhibit 19: Global licensed merchandise market by geography 2016-2021 (% revenue)
Exhibit 20: Revenue comparison of global licensed merchandise market by geography ($ billions)
Exhibit 21: CAGR comparison of global licensed merchandise market by geography ($ billions)
Exhibit 22: Licensed merchandise market in Americas 2016-2021 ($ billions)
Exhibit 23: Licensed merchandise market in EMEA 2016-2021 ($ billions)
Exhibit 24: Licensed merchandise market in APAC 2016-2021 ($ billions)
Exhibit 25: Key leading countries in global licensed merchandise market (% revenue)
Exhibit 26: Licensed merchandise market in US 2016-2021 ($ billions)
Exhibit 27: Licensed merchandise market in UK 2016-2021 ($ billions)
Exhibit 28: Licensed merchandise market in Japan 2016-2021 ($ billions)
Exhibit 29: Licensed merchandise market in Germany 2016-2021 ($ billions)
Exhibit 30: Licensed merchandise market in Canada 2016-2021 ($ billions)
Exhibit 31: Licensed merchandise market in China 2016-2021 ($ billions)
Exhibit 32: Other prominent vendors
