About Location-based Search and Advertising
Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out a particular set of customers based on their interests and location. There are two types of advertisements that comes under location based search as push advertisements and pull advertisements. Push advertisements refer to sending of bulk messages to the customers that lives nearby. It is one way communication process between the company and consumers. On the contrary, pull advertisements refer to the sending of promotional deals and offers with a customization based on the requirement of the user. It helps in enhanced communication process as it’s a two-way communication process between the users and the company.
TechNavio's analysts forecast the Global Location-based Search and Advertising market to grow at a CAGR of 43.23 percent over the period 2015-2019.
Covered in this Report
The Global Location-based Search and Advertising market can be segmented on the basis of Types of Advertisement and by Application. The Global Location-based Search and Advertising market by Types of Advertisement can be segmented into Push and Pull. The Global Location-based Search and Advertising market by Application can be segmented into Search, Messaging and Display.
TechNavio's report, the Global Location-based Search and Advertisement market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions. The report also includes a discussion of the key vendors operating in this market.
Key Regions
• Americas
• APAC
• EMEA
Key Vendors
• AdMoove
• AdNear
• Foursquare
• Google
• Groupon
• Jiepang
• xAD
Other Prominent Vendors
• AdMoove
• AT&T Mobility
• Bharti Airtel
• BLIP Systems
• Foursquare
• France Telecom
• HERE (Nokia)
• Jiepang
• LivingSocial
• MTN Group
• Scanbuy
• Scoutmob
• Shopkick
• Sprylogics
• TeleNav
• Telenity
• Tippr.com
• TomTom
• Vodafone Group
• xAD
• Yelp!
Market Driver
• Increased Usage of Cost-effective Marketing Techniques
• For a full, detailed list, view our report.
Market Challenge
• Lack of Data Availability
• For a full, detailed list, view our report.
Market Trend
• Increasing Adoption of Web 2.0 Applications in Marketing Space
• For a full, detailed list, view our report.
Key Questions Answered in this Report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Introduction
06. Market Landscape
06.1 Market Overview
06.2 Market Size and Forecast
06.3 Five Forces Analysis
07. Market Segmentation by Type of Advertising
07.1 Global Location-based Search and Advertising Market Segmentation by Type of Advertising
07.2 Global Location-based Search and Advertising Market by Push Segment
07.2.1 Market Size and Forecast
07.3 Global Location-based Search and Advertising Market by Pull Segment
07.3.1 Market Size and Forecast
08. Market Segmentation by Application
08.1 Global Location-based Search and Advertising Market Segmentation by Application
08.2 Global Location-based Search and Advertising Market by Search Segment
08.2.1 Market Size and Forecast
08.3 Global Location-based Search and Advertising Market by Messaging Segment
08.3.1 Market Size and Forecast
08.4 Global Location-based Search and Advertising Market by Display Segment
08.4.1 Market Size and Forecast
09. Geographical Segmentation
09.1 Global Location-based Search and Advertising Market by Geographical Segmentation 2014
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2014
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 AdMoove
18.1.1 Key Facts
18.1.2 Business Overview
18.1.3 SWOT Analysis
18.2 Adnear
18.2.1 Key Facts
18.2.2 Business Overview
18.2.3 Key Locations
18.2.4 Business Strategy
18.2.5 Recent Developments
18.2.6 SWOT Analysis
18.3 Foursquare Labs
18.3.1 Key Facts
18.3.2 Business Overview
18.3.3 Product Segmentation
18.3.4 Business Strategy
18.3.5 Recent Developments
18.3.6 SWOT Analysis
18.4 Google
18.4.1 Key Facts
18.4.2 Business Overview
18.4.3 Business Segmentation by Revenue 2013
18.4.4 Business Segmentation by Revenue 2012 and 2013
18.4.5 Geographical Segmentation by Revenue 2013
18.4.6 Business Strategy
18.4.7 Recent Developments
18.4.8 SWOT Analysis
18.5 Groupon
18.5.1 Key Facts
18.5.2 Business Overview
18.5.3 SWOT Analysis
18.6 Jiepang
18.6.1 Key Facts
18.6.2 Business Overview
18.6.3 SWOT Analysis
18.7 xAD
18.7.1 Key Facts
18.7.2 Business Overview
18.7.3 SWOT Analysis
19. Other Reports in this Series
List of Exhibits
Exhibit 1: Market Research Methodology
Exhibit 2: History of Advertising
Exhibit 3: Percentage Share of Commercial Venues by Usage of Mobile Devices 2014
Exhibit 4: Consumer Usage of Location-based Services
Exhibit 5: Global Advertising Market 2014 (US$ billion)
Exhibit 6: Global Location-based Search and Advertising Market 2014-2019 (US$ billion)
Exhibit 7: Global Location-based Search and Advertising Market Segmentation by Type of Advertising 2014-2019 (US$ billion)
Exhibit 8: Global Location-based Search and Advertising Market by Push Segment 2014-2019 (US$ billion)
Exhibit 9: Global Location-based Search and Advertising Market by Pull Segment 2014-2019 (US$ billion)
Exhibit 10: Global Location-based Search and Advertising Market Segmentation by Application
Exhibit 11: Global Location-based Search and Advertising Market Segmentation by Application 2014-2019 (US$ billion)
Exhibit 12: Global Location-based Search and Advertising Market by Search Segment 2014-2019 (US$ billion)
Exhibit 13: Global Location-based Search and Advertising Market by Messaging Segment 2014-2019 (US$ billion)
Exhibit 14: Global Location-based Search and Advertising Market by Display Segment 2014-2019 (US$ billion)
Exhibit 15: Global Location-based Search and Advertising Market by Geographical Segmentation 2014
Exhibit 16: Adnear: Key Locations
Exhibit 17: Foursquare Labs: Product Segmentation 2013
Exhibit 18: Google: Business Segmentation by Revenue 2013
Exhibit 19: Google: Business Segmentation by Revenue 2012 and 2013 (US$ million)
Exhibit 20: Google: Geographical Segmentation by Revenue 2013
