About Mobile Advertising
Mobile advertising refers to hosting advertisements on mobile devices primarily including smartphones and tablets. The growing adoption of these devices along with rising penetration of the Internet is aiding the demand for mobile ads globally. Search ads, display ads, and SMS advertising are the prominent mobile marketing strategies that are used by most businesses. The retail industry, financial service providers, and pharmaceutical businesses are the leading adopters of mobile marketing.
Technavio’s analysts forecast the global mobile Ad spending market to grow at a CAGR of 14.6% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of global mobile Ad spending market for 2016-2020. To calculate the market size, the report considers the expenditure on mobile advertisement.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Mobile Ad Spending Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• AdMob
• Chartboost
• Flurry
• InMobi
• Millennial Media
• MoPub
Other prominent vendors
• AppNexus
• Byyd
• Convertro
• Criteo
• Fiksu
• iAd
• Kiip
• Matomy Media
• Mobile Network
• MobPartner
• Tapjoy
• PubMatic
• RevMob Mobile Ad Network
• RockYou
Market driver
• Rapid growth in social media
• For a full, detailed list, view our report
Market challenge
• Designing ads for mobile devices
• For a full, detailed list, view our report
Market trend
• Rapid growth in programmatic advertising
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
PART 01: Executive summary
• Highlights
PART 02: Scope of the report
• Market overview
• Base year
• Vendor segmentation
• Numerical figures
• Top-vendor offerings
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Industry overview
• Preference of users in terms of ad positioning
• Flow of mobile ad
• Time spent on mobile phones
• Number of smartphone users
PART 06: Market landscape
• Market size and forecast
• Five forces analysis
PART 07: Market segmentation by type
• Global mobile ad spending market by type
• Global mobile ad spending market by search ads
• Global mobile ad spending market by display ads
• Global mobile ad spending market by SMS ads
PART 08: Geographical segmentation
• Global mobile ad spending market by region
• Mobile ad spending market in Americas
• Mobile advertising market in APAC
• Mobile advertising market in EMEA
PART 09: Global mobile ad spending market penetration
PART 10: Key leading countries
• Key leading countries in global mobile ad spending market
• Mobile ad spending market in US
• Mobile ad spending market in Germany
• Mobile ad spending market in China
• Mobile ad spending market in UK
• Mobile ad spending market in Japan
PART 11: RTB potential
PART 12: Mobile ad potential
PART 13: Market drivers
• Higher brand recalling capability
• Growth in in-app advertising
• Rapid growth in social media
PART 14: Impact of drivers
PART 15: Market challenges
• Efficient data management
• Rapidly evolving consumer behavior
• Designing ads for mobile devices
PART 16: Impact of drivers and challenges
PART 17: Market trends
• Increasing use of QR codes for advertising
• Increasing utilization of VR videos
PART 18: Vendor landscape
• Competitive scenario
• Vendors
• Key highlights
• Other prominent vendors
PART 19: Appendix
• List of abbreviation
PART 20: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Comparison between online and offline advertisements
Exhibit 03: Flow of mobile ad
Exhibit 04: Time spent on electronic devices 2010-2015 (hours per day)
Exhibit 05: Time spent by individual on various activities on mobile devices (2015)
Exhibit 06: Average monthly hours spent by various age group on mobile devices 2015
Exhibit 07: Global smartphones and tablets shipments 2011-2015 (millions of units)
Exhibit 08: Number of smartphone users worldwide 2015
Exhibit 09: Global mobile ad spending market size and forecast 2015-2020 ($ billions)
Exhibit 10: Five forces analysis
Exhibit 11: Global mobile ad spending market share by type 2015
Exhibit 12: Global mobile ad spending market size and forecast by search ads 2015-2020 ($ billions)
Exhibit 13: Global mobile ad spending market size and forecast by display ads 2015-2020 ($ billions)
Exhibit 14: Global mobile ad spending market size and forecast by SMS ads 2015-2020 ($ billions)
Exhibit 15: Global mobile ad spending market share by region 2015
Exhibit 16: Mobile ad spending market size and forecast in Americas 2015-2020 ($ billions)
Exhibit 17: Mobile ad spending market in Americas by type 2015
Exhibit 18: Mobile ad spending market size and forecast in APAC 2015-2020 ($ billions)
Exhibit 19: Mobile ad spending market in APAC by type 2015
Exhibit 20: Mobile ad spending market size and forecast in EMEA 2015-2020 ($ billions)
Exhibit 21: Mobile ad spending market in EMEA by type 2015
Exhibit 22: Penetration of mobile advertising in global mobile ad spending market 2015
Exhibit 23: Key leading countries 2015
Exhibit 24: Key leading countries by the type of advertisements 2015 (%)
Exhibit 25: Mobile ad spending market size and forecast in US ($ billions) 2015-2020
Exhibit 26: Mobile ad spending market size and forecast in Germany ($ billions) 2015-2020
Exhibit 27: Mobile ad spending market size and forecast in China ($ billions) 2015-2020
Exhibit 28: Mobile ad spending market size and forecast in UK ($ billions) 2015-2020
Exhibit 29: Mobile ad spending market size and forecast in Japan ($ billions) 2015-2020
Exhibit 30: Financial transactions in RTB market
Exhibit 31: Top ad spenders 2014
Exhibit 32: Growth rate of top advertising spenders in terms of net income 2013-2014
Exhibit 33: Ratio of RTB spent or TV ad spent and growth rate of top ad spenders
Exhibit 34: Linear regression representing best fit straight line for data points
Exhibit 35: Impact of drivers
Exhibit 36: Impact of drivers and challenges
