About Online Video Platform
Online video platforms provide features such as cloud-based video publishing, monetization of online video content, content management, analytics, integration with advertising networks, content discovery, social media integration, cross-platform capability, YouTube video distribution, third-party integration for content management, and customization of video players. Vendors combine video content with advertisements, which are shared with external stakeholders such as customers, partners, investors, and employees. Companies have leveraged social media tools with online platforms for marketing purposes.
Technavio’s analysts forecast the global online video platform market to grow at a CAGR of 14.88% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global online video platform market for 2016-2020. To calculate the market size, the report covers organizations that offer online video platform that includes online video platform suites and enterprise video content management system.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Online Video Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Brightcove
• Kaltura
• Ooyala
• thePlatform
Other prominent vendors
• Amobee
• Anvato
• BrightRoll
• Bubblecast
• Castfire
• ClipShare
• Coull.com
• Digitalsmiths
• Doovle
• Piksel
• Limelight Networks
• MediaCore
• Panopto
• Pixability
Market driver
• Growing requirement from online advertising industry.
• For a full, detailed list, view our report
Market challenge
• Presence of open-source video platforms.
• For a full, detailed list, view our report
Market trend
• Growth in subscription of 4G networks.
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Content
PART 01: Executive summary
• Highlights
• Overview of numbers
PART 02: Scope of the report
• Market overview
• Market segmentation
• Geographical information
• Vendor selection
• Summation errors
PART 03: Market research methodology
• Research methodology
• Economic indicators
PART 04: Introduction
• Key market highlights
PART 05: Market description
• Online video platforms
• Workflow of online video platforms
• Some online video market statistics
• Opportunities for digital marketing
• Share of Internet-connected devices
PART 06: Market landscape
• Global video delivery platform market
• Online video platforms as a segment of video delivery platform market
• Global online video platform market
PART 07: Market segmentation by application
• Global online video platform market by application
PART 08: Market segmentation by end-user
• Segmentation of global online video market by end-user
PART 09: Geographical segmentation
• Global online video platform market by geography
PART 10: Market drivers
• Growing requirement from online advertising industry
• Rise in internet penetration
• Use of social media channels
PART 11: Impact of drivers
PART 12: Market challenges
• Presence of open-source video platforms
• Piracy concerns
• Integration issues
PART 13: Impact of drivers and challenges
PART 14: Market trends
• Introduction of video analytics
• Growth in subscriptions of 4G networks
• Increase in number of mobile app downloads
• Rise in video conferencing
PART 15: Five forces model
PART 16: Vendor landscape
• Competitive scenario
• Top-vendor offerings
• Vendor matrix
PART 17: Key vendor profiles
• Vendor profiles
PART 18: Other Prominent vendors
PART 19: Appendix
• List of abbreviations
PART 20: Explore Technavio
?List of Exhibits
Exhibit 01: Global online video platform market: revenue by geography 2015
Exhibit 02: Major countries covered in market analysis
Exhibit 03: Types of online video platform
Exhibit 04: Workflow of online video platform
Exhibit 05: Global market statistics
Exhibit 06: Internet penetration by region in June 2016 (% population)
Exhibit 07: Age-wise internet usage 2016
Exhibit 08: Devices used to access the Internet 2015
Exhibit 09: Global video delivery platform market 2015-2020 ($ billions)
Exhibit 10: Online video platform as a segment of video delivery platform market 2015
Exhibit 11: Global online video platform market 2015-2020 ($ millions)
Exhibit 12: Benefits of mobile ad spending
Exhibit 13: Market segmentation by end-user application
Exhibit 14: Global online video platform market by geography 2015 and 2020 (% share)
Exhibit 15: Global online video platform market by geography 2015 and 2020 ($ millions)
Exhibit 16: Online video platform market in Americas 2015-2020 ($ millions)
Exhibit 17: Number of smartphone users in Brazil 2013-2016 (millions)
Exhibit 18: Percentage of mobile internet users by age group in Brazil 2015
Exhibit 19: Online video platform market in EMEA 2015-2020 ($ millions)
Exhibit 20: Online video platform market in APAC 2015-2020 ($ millions)
Exhibit 21: Mobile data consumption 2011-2014 (in petabytes annually)
Exhibit 22: Share of global video content generated by user 2015 (%)
Exhibit 23: Impact of drivers
Exhibit 24: Impact of drivers and challenges
Exhibit 25: Five forces model
Exhibit 26: Products offerings
Exhibit 27: Vendor matrix by features
Exhibit 28: Vendor matrix by geography
Exhibit 29: Brightcove: products and features
Exhibit 30: Kaltura: Products and their features
Exhibit 31: Ooyala: Products and their features
Exhibit 32: thePlatform: Key products and features
Exhibit 33: Prominent vendors
