About outdoor advertising
Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.
Covered in this report
This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the following four types:
• Billboards
• Transit advertising
• Street furniture
• Alternative media
The report also discusses the major industries that use outdoor advertising and their respective global market share in terms of outdoor ad spending. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market.
The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.
Key vendors
• Clear Channel Outdoor
• JCDecaux
• Lamar Advertising
• Outfront Media
• Stroer Media
Market driver
• Increase in global advertising expenditure
• For a full, detailed list, view our report
Market challenge
• Threat from online advertising
• For a full, detailed list, view our report
Market trend
• Technological advances
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2019 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Summation errors
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by type
Global outdoor advertising market by type
Global physical outdoor advertising 2014-2019
Global digital outdoor advertising 2014-2019
PART 07: Market segmentation by medium
Global outdoor advertising market by medium
Global billboards advertising market 2014-2019
Global shelter advertising market 2014-2019
Global transit advertising market 2014-2019
Global street furniture advertising market 2014-2019
PART 08: Market segmentation by category
Global outdoor advertising market by category
Market overview
PART 09: Geographical segmentation
Geographical segmentation of global outdoor advertising market
Outdoor advertising market in APAC 2014-2019
Outdoor advertising market in Americas 2014-2019
Outdoor advertising market in EMEA 2014-2019
PART 10: Key leading countries
PART 11: Top technological trends
PART 12: Vendor landscape
Competitive scenario
Other prominent vendors
PART 13: Key vendor analysis
Clear Channel Outdoor
JCDecaux
OUTFRONT Media
Lamar
Ströer
PART 14: Appendix
List of abbreviations
PART 15: Explore Technavio
List of Exhibits
Exhibit 01: Product offerings
Exhibit 02: Market segmentation of outdoor advertising
Exhibit 03: Global outdoor advertising market 2014-2019 ($ billions)
Exhibit 04: Five forces analysis
Exhibit 05: Trend in global outdoor advertising market by type ($ billions)
Exhibit 06: Global physical outdoor advertising 2014-2019 ($ billions)
Exhibit 07: Global digital outdoor advertising 2014-2019 ($ billions)
Exhibit 08: Major factors influencing shift to digital outdoor advertising in 2014
Exhibit 09: Global outdoor advertising market by medium 2014
Exhibit 10: Global outdoor advertising market by medium 2019
Exhibit 11: Global billboards advertising market 2014-2019 ($ billions)
Exhibit 12: Global shelter advertising market 2014-2019 ($ billions)
Exhibit 13: Global transit advertising market 2014-2019 ($ billions)
Exhibit 14: Global street furniture advertising market 2014-2019 ($ billions)
Exhibit 15: Market share of major categories for outdoor advertising 2014
Exhibit 16: Geographical segmentation of global outdoor advertising market in 2014
Exhibit 17: Geographical segmentation of global outdoor advertising market in 2019
Exhibit 18: Outdoor advertising market in APAC 2014-2019 ($ billions)
Exhibit 19: Outdoor advertising market in Americas 2014-2019 ($ billions)
Exhibit 20: Outdoor advertising market in EMEA 2014-2019 ($ billions)
Exhibit 21: Key leading countries in terms of market share by revenue in 2014
Exhibit 22: Market share of top 10 countries in terms of outdoor advertising revenue in 2014
Exhibit 23: Clear Channel Outdoor: Business segmentation by revenue 2014
Exhibit 24: Clear Channel Outdoor: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 25: JCDecaux: Business segmentation 2014 by revenue
Exhibit 26: JCDecaux: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 27: JCDecaux: Geographical segmentation by revenue 2014
Exhibit 28: OUTFRONT Media: Business segmentation by revenue 2014
Exhibit 29: OUTFRONT Media: Business segmentation by revenue 2013 and 2014 ($ billions)
Exhibit 30: OUTFRONT Media: Geographical segmentation by revenue 2014
Exhibit 31: Lamar: Business segmentation by revenue 2014
Exhibit 32: Lamar: Geographical segmentation by revenue 2014
Exhibit 33: Ströer: Product segmentation by revenue 2014
Exhibit 34: Ströer: Product segmentation by revenue 2013 and 2014 ($ millions)
Exhibit 35: Ströer: Geographical segmentation by revenue 2014
