About Sanitary Napkins
Sanitary napkins are prevalent among women owing to their accessibility and design in a wide variety of patterns, which includes regular pads, maxi pads, thin pads, and ultra-thin pads. High level of ease provided by thin pads has increased their adoption in the market. Ease and suitability are the key factors expected to drive the sanitary napkins market. As these products cater to a variety of women consumers with varying menstrual flow, resulting in high adoption of these products. The market has witnessed increase in awareness among women because of programs driven by government initiatives in many countries, especially developing countries, educating women about hygiene and persuading them to use menstrual pads instead of cloth.
Technavio’s analysts forecast the global sanitary napkins market to grow at a CAGR of 5.06% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global sanitary napkins market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of sanitary napkins.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Sanitary Napkins Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• Edgewell Personal Care
• Hengan International Group
• Kimberly Clark
• Procter & Gamble
• Unicharm
Other prominent vendors
• Armada & Lady Anion
• Bodywise (UK)
• Cotton High Tech
• Everteen
• First Quality Enterprises
• GladRags
• Lunapads.com
• Johnson & Johnson
• Maxim Hygiene
• NatraTouch
• NutraMarks
• Ontex International
• Seventh Generation
• Time of the Month
Market driver
• Surge in popularity of organic products
• For a full, detailed list, view our report
Market trend
• Growing consumer interest in menstrual cups
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
• Market ecosystem
• Market characteristics
• Market segmentation analysis
PART 05: MARKET SIZING
• Market definition
• Market sizing 2017
• Market size and forecast
PART 06: FIVE FORCES ANALYSIS
• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition
PART 07: MARKET SEGMENTATION BY PRODUCT
• Segmentation by product
• Comparison by product
• Menstrual pads
• Pantyliners
• Market opportunity by product
PART 08: CUSTOMER LANDSCAPE
PART 09: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
• Segmentation by distribution channel
• Comparison by distribution channel
• Retail stores
• Online stores
• Market opportunity by distribution channel
PART 10: REGIONAL LANDSCAPE
• Geographical segmentation
• Regional comparison
• Americas
• EMEA
• APAC
• Market opportunity
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
• Market drivers
• Market challenges
PART 13: MARKET TRENDS
PART 14: VENDOR LANDSCAPE
• Overview
• Landscape disruption
• PART 15: VENDOR ANALYSIS
• Vendors covered
• Vendor classification
• Market positioning of vendors
• Edgewell Personal Care
• Hengan International Group
• Kimberly Clark
• Procter & Gamble
• Unicharm
• Other prominent vendors
PART 16: APPENDIX
• List of abbreviations
List of Exhibits
Exhibit 01: Feminine hygiene product segments
Exhibit 02: Parent market
Exhibit 03: Global feminine hygiene market
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Factors affecting the growth strategy of vendors
Exhibit 07: Market definition - Inclusions and exclusions checklist
Exhibit 08: Market size 2017
Exhibit 09: Validation techniques employed for market sizing 2017
Exhibit 10: Global sanitary napkins market 2017-2022 ($ billions)
Exhibit 11: Global sanitary napkins market: Year-over-year growth 2018-2022 (%)
Exhibit 12: Five forces analysis 2017
Exhibit 13: Five forces analysis 2022
Exhibit 14: Bargaining power of buyers
Exhibit 15: Bargaining power of suppliers
Exhibit 16: Threat of new entrants
Exhibit 17: Threat of substitutes
Exhibit 18: Threat of rivalry
Exhibit 19: Market condition - Five forces 2017
Exhibit 20: Product: Market share 2017-2022 (%)
Exhibit 21: Comparison by product
Exhibit 22: Menstrual pads: Market size and forecast 2017-2022 ($ billions)
Exhibit 23: Menstrual pads: Year-over-year growth 2018-2022 (%)
Exhibit 24: Pantyliners: Market size and forecast 2017-2022 ($ billions)
Exhibit 25: Pantyliners: Year-over-year growth 2018-2022 (%)
Exhibit 26: Market opportunity by product
Exhibit 27: Customer landscape
Exhibit 28: Distribution channel: Market share 2017-2022 (%)
Exhibit 29: Comparison by distribution channel
Exhibit 30: Retail stores: Market size and forecast 2017-2022 ($ billions)
Exhibit 31: Retail stores: Year-over-year growth 2018-2022 (%)
Exhibit 32: Online stores: Market size and forecast 2017-2022 ($ billions)
Exhibit 33: Online stores: Year-over-year growth 2018-2022 (%)
Exhibit 34: Market opportunity by distribution channel
Exhibit 35: Global sanitary napkins market by geography 2017-2022 (%)
Exhibit 36: Regional comparison
Exhibit 37: Americas: Market size and forecast 2017-2022 ($ billions)
Exhibit 38: Americas: Year-over-year growth 2018-2022 (%)
Exhibit 39: Top 3 countries in Americas
Exhibit 40: EMEA: Market size and forecast 2017-2022 ($ billions)
Exhibit 41: EMEA: Year-over-year growth 2018-2022 (%)
Exhibit 42: Top 3 countries in EMEA
Exhibit 43: APAC: Market size and forecast 2017-2022 ($ billions)
Exhibit 44: APAC: Year-over-year growth 2018-2022 (%)
Exhibit 45: Top 3 countries in APAC
Exhibit 46: Market opportunity
Exhibit 47: Vendor landscape
Exhibit 48: Landscape disruption
Exhibit 49: Vendors covered
Exhibit 50: Vendor classification
Exhibit 51: Market positioning of vendors
Exhibit 52: Edgewell Personal Care: Overview
Exhibit 53: Edgewell Personal Care: Business segments
Exhibit 54: Edgewell Personal Care: Organizational developments
Exhibit 55: Edgewell Personal Care: Geographic focus
Exhibit 56: Edgewell Personal Care: Segment focus
Exhibit 57: Edgewell Personal Care: Key offerings
Exhibit 58: Hengan International Group: Overview
Exhibit 59: Hengan International Group: Business segments
Exhibit 60: Hengan International Group: Geographic focus
Exhibit 61: Hengan International Group: Segment focus
Exhibit 62: Hengan International Group: Key offerings
Exhibit 63: Kimberly Clark: Overview
Exhibit 64: Kimberly Clark: Business segments
Exhibit 65: Kimberly Clark: Organizational developments
Exhibit 66: Kimberly Clark: Geographic focus
Exhibit 67: Kimberly Clark: Segment focus
Exhibit 68: Kimberly Clark: Key offerings
Exhibit 69: Procter & Gamble: Overview
Exhibit 70: Procter & Gamble: Business segments
Exhibit 71: Procter & Gamble: Organizational developments
Exhibit 72: Procter & Gamble: Geographic focus
Exhibit 73: Procter & Gamble: Segment focus
Exhibit 74: Procter & Gamble: Key offerings
Exhibit 75: Unicharm: Overview
Exhibit 76: Unicharm: Business segments
Exhibit 77: Unicharm: Organizational developments
Exhibit 78: Unicharm: Geographic focus
Exhibit 79: Unicharm: Segment focus
Exhibit 80: Unicharm: Key offerings
