About Social Media Analytics
The term social media is defined as a platform, such as a website or application, that enables users to participate in social networking activities by creating, sharing, or exchanging information, ideas, and pictures/videos. Social media analytics is the process of collating data from blogs and social media websites and deriving meaningful business insights. It (social media analytics) is used to gauge consumer behavior and formulate effective marketing strategies.
Technavio’s analysts forecast the global social media analytics market to grow at a CAGR of 30.42% during the period 2017-2021.
Covered in this report
The report covers the present scenario and the growth prospects of the global social media analytics market for 2017-2021. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA
Technavio's report, Global Social Media Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Key vendors
• IBM
• Oracle
• Salesforce.com
• SAP
Other prominent vendors
• Adobe Systems
• GoodData
• Hootsuite Media
• SAS Institute
• Tableau Software
Market driver
• Increasing brand recognition due to social media
• For a full, detailed list, view our report
Market challenge
• Lack of awareness regarding social media analytics
• For a full, detailed list, view our report
Market trend
• Advanced targeting options
• For a full, detailed list, view our report
Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
• Market outline
PART 05: Market landscape
• Market overview
• Market size and forecast
• Five forces analysis
PART 06: Market segmentation by industry
• Global social media analytics market by industry
• Global social media analytics market by retail industry
• Global social media analytics market by government
• Global social media analytics market by media and entertainment industry
• Global social media analytics market by travel and tourism industry
• Global social media analytics market by other industries
PART 07: Market segmentation by application
• Global social media analytics market share by application
• Use of social media analytics for customer benchmarking
• Use of social media analytics for product enhancement
• Use of social media analytics for analyzing marketing techniques
• Use of social media analytics for competitive advantage
• Other global applications of social media analytics
PART 08: Market segmentation by network
• Social media analytics market by network
• Global social media analytics market by Facebook
• Global social media analytics market for YouTube
• Global social media analytics market by Twitter
• Global social media analytics market by Pinterest
• Global social media analytics market by others segment
PART 09: Geographical segmentation
• Global social media analytics by region
• Social media analytics market in Americas
• Social media analytics market in APAC
• Social media analytics market in EMEA
PART 10: Key leading countries
• Social media analytics market in US
• Social media analytics market in China
• Social media analytics market in UK
PART 11: Decision framework
PART 12: Drivers and challenges
• Market drivers
• Market challenges
PART 13: Market trends
• Advanced targeting options
• Increasing demand for online security
• Growing demand for ubiquitous content
• Emergence of video blogging as a career option
PART 14: Vendor landscape
• Competitive scenario
• Key vendors
• Other prominent vendors
PART 15: Appendix
• List of abbreviations
List of Exhibits
Exhibit 01: Segmentation of global social media analytics market
Exhibit 02: Global social media analytics market size and forecast ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Global social media analytics market by industry 2016-2021 (% share)
Exhibit 05: Global social media analytics market by retail industry 2016-2021 ($ billions)
Exhibit 06: Global social media analytics market by government 2016-2021 ($ billions)
Exhibit 07: Global social media analytics market by media and entertainment industry 2016-2021 ($ billions)
Exhibit 08: Global social media analytics market size by travel and tourism industry 2016-2021 ($ billions)
Exhibit 09: Global social media analytics market by other industries 2016-2021 ($ billions)
Exhibit 10: Global social media analytics market share by application 2016-2021 (% share)
Exhibit 11: Use of social media analytics for customer benchmarking 2016-2021 ($ billions)
Exhibit 12: Use of social media analytics for product enhancement 2016-2021 ($ billions)
Exhibit 13: Use of social media analytics for analyzing marketing techniques 2016-2021 ($ billions)
Exhibit 14: Use of social media analytics for competitive advantage 2016-2021 ($ billions)
Exhibit 15: Other global applications of social media analytics 2016-2021 ($ billions)
Exhibit 16: Global social media analytics market by network 2016-2021 (% share)
Exhibit 17: Global social media analytics market by Facebook 2016-2021 ($ billions)
Exhibit 18: Global social media analytics market for YouTube 2016-2021 ($ billions)
Exhibit 19: Global social media analytics market for Twitter 2016-2021 ($ billions)
Exhibit 20: Global social media analytics market size and forecast by Pinterest 2016-2021 ($ billions)
Exhibit 21: Global social media analytics market for others 2016-2021 ($ billions)
Exhibit 22: Global social media analytics market share by region 2016-2021 (% share)
Exhibit 23: Social media analytics market in Americas 2016-2021 ($ billions)
Exhibit 24: Social media analytics market in APAC 2016-2021 ($ billions)
Exhibit 25: Social media analytics market in EMEA 2016-2021 ($ billions)
Exhibit 26: Key leading countries 2016 (% share)
Exhibit 27: Social media analytics market size and forecast in US 2016-2021 ($ billions)
Exhibit 28: Social media analytics market in China 2016-2021 ($ billions)
Exhibit 29: Social media analytics market in UK 2016-2021 ($ billions)
Exhibit 30: Other prominent vendors
