Scope of the Report
The report titled “Global Tequila Market: Size, Trends & Forecasts (2017-2021)†provides an in-depth analysis of tequila market by value, by volume, by segments and by region. The report also provides a regional analysis of the tequila market, including following regions: Americas, EMEA and APAC.
The report also assesses the key opportunities in the market and outlines the factors that are and will be driving the growth of the industry. Growth of the overall global tequila market has also been forecasted for the period 2017-2021, taking into consideration the previous growth patterns, the growth drivers and the current and future trends.
The competition in the global tequila market and especially in the US regions is fragmented with several players thriving the market. Yet, some prominent players are Jose Cuervo, Brown-Forman Corporation, Suntory Holdings Limited and Patron Spirits International. Such, key players of the tequila market Jose Cuervo, Brown-Forman Corporation, Suntory Holdings Limited and Patron Spirits International are also profiled with their financial information and respective business strategies.
Country Coverage
Americas
EMEA
APAC
Company Coverage
Jose Cuervo
Suntory Holdings LImited
Brown-Forman Corporation
Patron Spirits Internkational
Executive Summary
Tequila is a distilled beverage made from the blue agave plant that grows in Mexico. The agave plant is hard desert juicy plant that has spiked leaves like sharp blades. The agave pant favours high altitudes and requires less water. The agave plant can only be grown in the regions of Mexico particularly Jalisco, Nayarit, Tamaulipas, Michoacán and Guanajuato. Blue agave is used in the production of 100% tequila.
The tequila could be segmented on the basis of purity, product type and price. On the basis of purity tequila could be segmented into plain tequila that has 51% of agave plant content and premium tequila that has 100% agave plant content. On the basis of product type tequila could be segmented into Blanco, Joven, Reposado, Anejo and Extra Anejo.
On the basis of price the tequila could be segmented into Value, Standard, Premium, Super Premium, Ultra Premium.
The global tequila market has increased at a significant CAGR during the years 2010-2016 and the projections are made that the market would rise in the next four years i.e. 2017-2021 tremendously. The global tequila market is expected to increase due to growing global youth population, growing emerging economies, growing urban population, etc. Yet the market faces some challenges such as increasing healthcare expenditure worldwide, etc.
1. Executive Summary
2. Introduction
2.1 Tequila: An Overview
2.1.1 Agave Plant- The Source of Tequila
2.1.2 History of Tequila
2.1.3 Tequila by Purity
2.1.4 Tequila by Product Type
2.1.5 Tequila by Price Segments
3. Global Market Analysis
3.1 Global Tequila Market: An Analysis
3.1.1 Global Tequila Market by Value
3.1.2 Global Tequila Market by Volume
3.1.3 Global Tequila Market Value by Price Segment
3.1.4 Global Tequila Market Value by Continent
3.1.5 Global Tequila Market Value by Country
3.1.6 Global Tequila Market Volume by Country
3.1.7 Global Tequila Market Volume by Price Segment (Country-wise Share)
4. Regional Market Analysis
4.1 Americas Tequila Market: An Analysis
4.1.1 Americas Tequila Market by Value
4.1.2 Americas Tequila Market Value by Country
4.1.3 The US Tequila Market by Value
4.1.4 The US Tequila Market by Volume
4.1.5 The US Tequila Market Volume By Price Segment
4.1.6 The US Tequila Market Volume By Price Segment
4.2 EMEA Tequila Market: An Analysis
4.2.1 EMEA Tequila Market by Value
4.3 APAC Tequila Market by Value
4.3.1 APAC Tequila Market by Value
5. Market Dynamics
5.1 Growth Driver
5.1.1 Increasing Global Youth Population
5.1.2 Rising Global Female Population
5.1.3 Growing Global GDP Per-capita
5.1.4 Escalating Global Urban Population
5.1.5 Increasing Growth Rate of Emerging Economies
5.2 Challenges
5.2.1 Increasing Global Healthcare Expenditure
5.2.2 Low Profit Margin
5.3 Market Trends
5.3.1 Association with Celebrities
5.3.2 Emergence of Cocktail Culture
5.3.3 Adoption of Organic Tequila
5.3.4 Focus on Environment Sustainability
5.3.5 Emergence of Tequila Substitute: Mezcal
6. Competitive Landscape
6.1 Global Tequila Market Players by Value
6.2 Global Tequila Market Players by Volume
6.3 Global Tequila Market Players by Tequila Share in Portfolio
6.4 Global Tequila Market Players Value Share by Country
7. Company Profile
7.1 Jose Cuervo
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 Suntory Holdings Limited
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 Brown-Forman Corporation
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
7.4 Patron Spirits International
7.4.1 Business Overview
7.4.2 Business Strategy
List of Figures
Figure 1: Tequila by Purity
Figure 2: Tequila by Product Type
Figure 3: Tequila by Price Segments
Figure 4: Global Tequila Market by Value; 2010-2016 (US$ Billion)
Figure 5: Global Tequila Market by Value; 2017-2021 (US$ Billion)
Figure 6: Global Tequila Market by Volume ; 2010-2016 (Million)
Figure 7: Global Tequila Market by Volume; 2017-2018 (Million)
Figure 8: Global Tequila Market Value by Price Segment; 2016 (Percentage, %)
Figure 9: Global Tequila Market Value by Price Segment; 2010-2015 (US$ Million)
Figure 10: Global Tequila Market Value by Continent; 2016 (Percentage, %)
Figure 11: Global Tequila Market Value by Country; 2015 (Percentage, %)
Figure 12: Global Tequila Market Volume by Country; 2015 (Percentage, %)
Figure 13: Global Tequila Market Volume by Price Segment (Country-wise Share); 2015 (Percentage,%)
Figure 14: Americas Tequila Market by Value; 2016-2021 (US$ Billion)
Figure 15: Americas Tequila Market Value by Country; 2016 & 2021 (Percentage,%)
Figure 16: The US Tequila Market by Value; 2015-2016 (US$ Billion)
Figure 17: The US Tequila Market by Value; 2017-2021 (US$ Billion)
Figure 18: The US Tequila Market by Volume; 2010-2016 (Million)
Figure 19: The US Tequila Market by Volume; 2017-2018 (Million)
Figure 20: The US Tequila Market Volume By Price Segment; 2016 (Percentage, %)
Figure 21: The US Tequila Market Volume By Price Segment; 2010-2016 (Thousand 9L Cases)
Figure 22: EMEA Tequila Market by Value; 2016-2021 (US$ Billion)
Figure 23: APAC Tequila Market by Value; 2016-2021 (US$ Million)
Figure 24: Global Youth Population; 2000-2025 (Million)
Figure 25: Global Female Population; 2010-2015 (Billion)
Figure 26: Global GDP Per-capita; 2009-2016 (US$)
Figure 27: Global Urban Population; 2009-2015 (Billion)
Figure 28: Growth Rate of Emerging Economies; 2015-2017 (Percentage, %)
Figure 29: Global Healthcare Expenditure; 2009-2014 (US$ Trillion)
Figure 30: Global Tequila Market Players by Value; 2015 (Percentage, %)
Figure 31: Global Tequila Market Players by Volume; 2015 (Percentage, %)
Figure 32: Global Tequila Market Players by Tequila Share in Portfolio; 2015 (Percentage, %)
Figure 33: Global Tequila Market Players Value Share by Country; 2016 (Percentage, %)
Figure 34: Cuervo Net Sales; 2013-2016 (US$ Million)
Figure 35: Cuervo Net Sales by Segments; 2016 (Percentage, %)
Figure 36: Suntory Net Sales; 2012-2016 (US$ Billion)
Figure 37: Suntory Net Sales by Segments; 2016 (Percentage, %)
Figure 38: Brown-Forman Net Sales; 2013-2017 (US$ Billion)
Figure 39: Brown-Forman Net Sales by Segments; 2017 (Percentage, %)
